Oftentimes, when I tell my friends what my job title is, I receive a telltale look of skepticism that says, “Why in the world would you choose to spend most of your waking hours doing THAT!But the truth is I’m lucky to work for a company (Kapost) that doesn’t arm its salespeople with a boiler room-type atmosphere, a phone, and a talk track.Not only do we have an abundant amount of content to choose from, but we are empowered with the right content.If producing high-quality content isn’t serving as a marketing org’s true north, the sheer volume of content it’s producing is irrelevant, and might actually be actively working against the marketing org’s goals.SiriusDecisions has found that almost two-thirds of content goes to waste for either being unfindable, off brand, or out-of-date.Thanks to the Kapost app that lives in my CRM, we have content tagged by persona, asset type, tier (decision-maker, budget holder, doer, technical consultant, etc.
As TV networks plot to get a new generation of viewers hooked, YouTube stars are snagging “premium” TV deals like neverMany of these YouTuber-led shows are popping up on streaming services, from Netflix to Verizon’s Go90, but traditional stalwarts like HBO have also jumped into the game.“We talk about it a lot in comedy development,” HBO EVP Amy
If you've ever been to the eye doctor, you might be familiar with the big metal fixture you peered through while answering questions about the letters on the chart ahead of you.Smart Vision officially launched for use in stores in July 2016, and has so far made its way into 50 stores.Business Insider has also learned that Warby Parker has recently
The Huawei Watch 2 looks like being the next heavy-hitter to break out from Google’s Android Wear smartwatch stable.The wearable has been pictured online courtesy of serial leaker .The smartwatch sequel, which will undoubtedly come packing the updated Android Wear 2.0 operating system, looks to be a lot sportier than the original Huawei Watch.The Chinese company’s Android Wear debutant was a dressy affair but this new entrant looks to be a lot more focused on the sports watch market with its textured rubber strap and diver-style bezel.It looks a lot like the LG G Watch R, in fact.From another leaked image we can see that the will offer cellular connectivity – the nanoSIM slot is built into the lug of the device at the bottom-end of the watch face.
Declining sales in key business divisions don t bode well for HPE post-splitHewlett Packard Enterprise HPE appears to be struggling to find its footing after the HP split, having reported declining revenues in its latest financial results.HPE s first quarter fiscal results for 2017 revealed a 10 percent decline in revenues compared to the same quarter last year, with declining revenues in important divisions causing the company some bother.While HPE brought in a total revenue of $11.4 billion £9bn in the past quarter, it failed to beat the performance in sales it had last year.The Enterprise Group, a strategically important division for HPE, as a 12 percent decline in revenues, contributing $6.3 billion £5bn to the pot, while its server revenues dropped by 12 percent, its storage sales slumped by 13 percent and its networking services saw a step fall in revenue of 33 percent.Given cloud is a focus area for HPE, the company can breath easy knowing its software-as-a-service arm saw an increase of four percent in revenue, but this did little to mitigate the voer all poor performance of its Software division which saw revenues fall by eight percent to bring in $721 million £574 .
The first time I realized how different the Chinese healthcare system was from those in the West was a couple of years ago when I started to feel terribly fatigued.After all, fatigue can be a symptom of the common cold as well as the bubonic plague.There is a large gap between the availability and the differences in quality of urban and rural medical centers.The lack of trained clinicians often means that doctors will spend only a few minutes with each patient leaving them with an insufficient understanding of their ailments.Self-diagnosis: an illustration.(Photo from Pixabay)After my misdiagnosis, it was only several months later till I received proper treatment for my illness.For me, it ended up being a common hormonal imbalance.
Ben Brabyn, who took over as the head of Level39 a year ago, told Business Insider on Thursday: "My view of the club lounge is this is magnificent but this is not what we need."The lounge featured one of the UK's highest restaurants (complete with its own celebrity chef, Tom Sellers), one-off pieces of artwork, and several breakout rooms for those who
A software bug means private messages, password, and account details from some of the world's biggest sites have been exposed.Google security researchers found the bug in Cloudflare's software.Developers and security experts say Cloudflare isA major software bug means that passwords from the world's biggest sites, including Fitbit, OKCupid, and Uber have been
While messaging apps like WhatsApp, Messenger, Snapchat and WeChat rake in ever more users, features and relationships with key brands, and Apple s iMessage continues to play strong with iPhone users, Android and search giant Google today announced a big step forward in its own strategy to bring its own native, enhanced, native messaging service to more Android devices — a play for Google to help carriers raise their own native messaging game, and stay in the messaging game itself in the future.Today the Android giant is announcing that 27 more carriers and device manufacturers have signed on to its list of supporting partners for Rich Communications Services RCS — an initiative to add more dynamic features like group chat, high-res photo sharing, read receipts and typing indicators as defaults to the basic, native Android Messages SMS chat app, which will now incorporate RCS alongside MMS and SMS services.Alongside this, it s also opening up a new program for brands and messaging providers to develop more enhanced messages for the platform.Carrier partners include Vodafone, Orange, Deutsche Telekom and Globe, while OEMs now include LG, Motorola, Sony, HTC, ZTE, Micromax, Nokia, Archos, BQ, Cherry Mobile, Condor, Fly, General Mobile, Lanix, LeEco, Lava, Kyocera, MyPhone, QMobile, Symphony and Wiko, in addition to Google s own Pixel and Android One handsets, bringing the number of subscribers now covered by Android Messages to about 1 billion globally.The news is timed in a specific way: we are days away from the big MWC mobile conference in Barcelona, and this is Google s way of saying it is continuing to making more inroads into that market.Google is adding new features like Voice over LTE support to Project Fi every day.
Every year, five films are nominated for an Academy Award in the “Visual Effects” category.In our final installment of this year’s features, we explore the sci-fi spectacle of Rogue One: A Star Wars Story.From the opening scene in 1977’s Star Wars, when Princess Leia’s spacecraft flies into view, to the frantic, explosive chaos over – and on the surface of – the planet Scarif in last year’s Rogue One: A Star Wars Story, advances in visual effects have played a key role in some of the most memorable moments in Star Wars history.That artistry has earned the eight-film franchise multiple Academy Award nominations (and one win) for visual-effects achievements over the years, including Rogue One’s nomination for “Best Visual Effects.”Edwards’ preference for hands-on camera work prompted ILM to create a fully immersive, virtual studio.As has been the case for all of the Star Wars films, FX studio Industrial Light and Magic (ILM) – the company founded by Star Wars creator George Lucas – was tasked with bringing the sci-fi spectacle of Rogue One to life, and director Gareth Edwards teamed with visual effects legend (and creator of the Rogue One story) John Knoll to make it all happen.
The Internet of Things craze is well and truly upon us, and the latest manifestation of it comes in the form of a connected mousetrap that retails for $1,600Who knew getting rid of such a plebeian problem could be so … expensive?Of course, it doesn’t have to be, but if you want to rid your home of rodents the high-tech way, you’ll need to spend an impressive $1,600.It’s all thanks to a new connected mousetrap from Rentokil called the ResiConnect.It certainly does away with the more icky parts of pest control, but you’ll have to decide for yourself if it’s worth the hefty price tag.What differentiates the ResiConnect mousetrap from your run of the mill trap is its interconnectivity.
Uber insiders have made an avalanche of revelations about the company's allegedly dysfunctional culture in recent weeks, culminating with former engineer Susan Fowler's shocking tell-all of alleged sexualUber has publicly acknowledged Fowler's statements and vowed to investigate, although Uber investors, Mitch and Freada
A little hole opens in your heart as you watch your past fly away on a jet plane.Whether you’re glad to see it go or will miss the old days, this playlist helps you find the words to say goodbye.The playlist, curated by Spotify user Isaiah Rowley, features songs that help you let go from artists like Rob Thomas, Kelly Clarkson, Matchbox 20, and, of course, Adele.It’s probably best to keep a box of tissues nearby while you listen.Welcome to our Featured Playlist series.Each week, we’ll share a new themed playlist, embedded for your convenience!
As drone technology develops, we can only marvel — or in some cases feel a little concerned — at the myriad of uses industry is finding for such machines.In the exciting world of remotely controlled multi-rotor flying machines – known popularly as “drones” – an increasing number of businesses are waking up to the idea that the technology could prove useful in their own line of work.Already, movie production outfits big and small are making full use of camera-equipped drones, while other industries such as entertainment, agriculture, and real estate are also looking to incorporate the unmanned aerial vehicles into their operations.Of course, regulatory hurdles still play a major part in the extent to which the technology can be used by commercial bodies, a matter that continues to present Amazon with huge challenges as it seeks to launch a drone-based delivery service.In China, however, these hurdles appear to be about as high as your knee, certainly if this electric power maintenance company in Xiangyang is anything to go by.In a usage that would have the Federal Aviation Administration breaking into a cold sweat if the proposal ever landed on its desk, the Chinese firm has attached a flamethrower to an octocopter to clear trash caught on power lines.
Wow – Bitcoin just hit an all-time high.The digital currency is currently trading at around $1,186 – which is about $20 more than it s previous all-time high of $1,165, which it hit three years ago in November 2013, at the height of Bitcoin-mania.A few months after that all-time high, Mt.Gox, one of the earliest and biggest Bitcoin exchanges, shut down after news it has lost hundreds of thousands of Bitcoin owned by its users.This caused the price to nearly drop in half.Since then over the past four years the price has fluctuated dramatically, sometimes tied to news like the Halvening and broad economic uncertainty and hacked exchanges and sometimes seemingly moving on no news at all.
Gone are the days of the clunky Wii U and its haphazard, half-baked design.The Switch may not have much on it just yet---I've only used it to play The Legend of Zelda: Breath of the Wild so far---but the hardware itself is beautiful to look at, to hold, to listen to.It's a work of techno-art, and I'm more excited by it than I was by any of the VR headsets that landed in 2016.I'd be much more concerned if there were plenty of software but the hardware was lackluster.Instead, we have fantastic, sleek hardware that works really well and a software deficit.It's hard to really describe how the Switch feels without actually playing with it.
Freada Kapor Klein and Mitch Kapor, two early investors in Uber, are feeling “disappointed” and “frustrated” in light of Uber’s response to claims of sexual harassment at the company, the two wrote on Medium today.Earlier this week, Uber said it had hired US Attorney General Eric Holder and Tammy Albarran, partners at law firm Covington & Burling, to work with Uber board member Arianna Huffington and Uber Chief Human Resources Officer Liane Hornsey to independently investigate Susan Fowler’s allegations pertaining to sexual harassment at Uber.“We are disappointed to see that Uber has selected a team of insiders to investigate its destructive culture and make recommendations for change,” Kapor Klein and Kapor wrote.“To us, this decision is yet another example of Uber’s continued unwillingness to be open, transparent, and direct.”Kapor Klein and Kapor noted the flaws in bringing on people who have relationships with Uber and strong interests in the success of the company to conduct what has been described as an “independent” investigation.For example, Uber hired Holder last year to advocate on its behalf to lawmakers regarding the use of fingerprints in the background check process.
One of the best ways to measure wind speed is to use an anemometer.You could go out and buy one, but I find it much more fun to build my own.There are several types of anemometer to choose from, but I am going to build one that uses electromagnetic induction.If I make the wind change a magnetic field, the electric potential this produces will be proportional to the wind speed.But if you move that magnet within the coil, you get a current.The greater the current, the greater the voltage.
It’s a busy day, as some measure of embargo has lifted for the Nintendo Switch, but also impressions are pouring forth about a limited preview event of Mass Effect Andromeda as well.BioWare itself is releasing some new info about the game, namely an eye-catching interview with (Game of Thrones spoilers ahead) Natalie Dormer, a.k.a.Margaery Tyrell, who will be voicing one of your crew members, an Asari doctor.This is the first time Dormer’s role has been publicly revealed, and it turns out she isn’t alone.She will be joined by Gethin Anthony, the actor who played Margaery's former husband, Renly Baratheon, in Game of Thrones, as the actor has previously done voicework for Bioware in Dragon Age: Inquisition.He’s playing a character named “Gil,” though nothing else is known about that role as of yet.
Baidu, a Chinese tech giant making rapid advances in the field of artificial intelligence (AI), has received funding from the Chinese government for a new research project, Quartz reports.AI has the potential to be of the most influential technologies that humanity has ever invented.Governments around the world are