Michael Hinojosa

Michael Hinojosa

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Following 22
US
Mark Duffy has written the Copyranter blog for 12 years and is a freelancing copywriter with 25-plus years of experience.His hockey wrist shot is better than yours.The smarter shops don’t do much more than that because, really, what separates one agency from another?Because of insecurity (or because a marketing MBA got involved), they feel they need to try and explain what it is they do that is so transcendentally different from other ad agencies.And whoever typed this stuff deserves a Man Booker Prize for fiction.Global shop Gyro’s strange, kind of cryptic tagline is “What A Time To Be Alive.” And its CEO-CCO has such a perspicacious vision (right).
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Samsung Electronics has released a couple of smartwatches and the most popular among them is probably the Gear S series.The Samsung Gear S3 is known for its rugged nature and most recently, it became the first smartwatch to come with a customized display for Portuguese Air Force.We have previously seen the NBA Edition of this smartwatch and today, Samsung unveiled the Golf Edition of this smartwatch.Developed by Samsung Electronics in collaboration with Golfzon Co. (local developer of indoor golf simulators), this version is optimized for golfers and it sports with the Caddie app which gives information on 60,000 golf courses worldwide.Using this app, users can get golf details and it can also provide the undulations of the golf course including other geographical features.The Gear S3 Golf Edition is available for 399,300 won (US$352).
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Google’s Pixel 2 and Pixel 2XL are the cream of the crop when it comes to Android smartphones.They have some incredible specs, unique designs and software updates straight from Google, the complete package.But what about the device’s repairability?According to the wizards over at iFixit, the Google Pixel 2 XL sits comfortably in the middle of the line.It’s not easy to repair, but it’s not the hardest thing to do either.The whole teardown can be seen on their website, and I’d recommend you all pay a visit.
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Oct. 19, 2017 - Harvard University has established a 3-year strategic research alliance with Servier to support multiple, multi-year research projects that will focus on the development of innovative therapeutics across disease areas of mutual interest.Under the new research alliance, coordinated by Harvard's Office of Technology Development, Servier will support a number of faculty-initiated research projects at Harvard, identifying these projects through a request for proposals in two funding cycles.Harvard and Servier anticipate a range of projects spanning exploratory investigations of biological mechanisms, to identification of possible targets, or to preclinical validation of targets and leads.Visiting scientists from Servier will also have the opportunity to collaborate directly with Harvard researchers, gaining new expertise in areas of biomedical science and enriching the academic perspective with their experience in drug development."Collaborations between academic scientists and our colleagues in industry are crucial to advance discovery in areas of therapeutic relevance and to speed the adoption of promising new therapies," said Isaac T. Kohlberg, Harvard's Senior Associate Provost and Chief Technology Development Officer."Investigations by Harvard researchers can lay the groundwork for life-changing medical advances.
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What appears to be a unique selfie opportunity was actually a critical photo for the cryogenic testing of NASA's James Webb Space Telescope in Chamber A at NASA's Johnson Space Center in Houston.The photo was used to verify the line of sight (or path light will travel) for the testing configuration.During Webb's extensive cryogenic testing, engineers checked the alignment of all the telescope optics and demonstrated the individual primary mirror segments can be properly aligned to each other and to the rest of the system.The ASPA is a piece of hardware that sits atop Webb's Aft Optics Subsystem (AOS), which is recognizable as a black "nose cone" that protrudes from the center of Webb's primary mirror.The AOS contains the telescope's tertiary and fine-steering mirrors.The ASPA is ground test hardware, and it will be removed from the telescope before it is launched into space.
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The industry needs to find solutions in changing times.Retail traffic is down across America, forcing shops to become smarter about user engagement, conversion rate and visit duration — key metrics that online merchants have long used to their advantage to the detriment of brick-and-mortar stores.Once people are inside, stores can leverage customer analytics to figure out what touchpoints drive people’s interest and where they spend their time and money.This summer, the New Jersey-based subsidiary partnered with upscale designer Jonathan Adler to present its high-end electronics in a premium setting at store and mall locations across the country.With brands, it’s not just about the product; it’s also about the lifestyle and culture that the brand represents.LG SIGNATURE has also partnered with Lord & Taylor to showcase its products at the Fifth Avenue flagship store, a landmarked building in New York.
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Organizations as diverse as Rolex, Sephora and Hugo Boss have used some form of influencer marketing in recent months.One report shows that members Generation Z abhor the idyllic depiction of life seen in most traditional ads, and prefer content that feels more realistic, such as that generated by users or trusted people they follow on social media.I've worked with countless clients on influencer marketing programs, in the process managing over $10 million.Here is my advice to brands and to marketers as they consider implementing an influencer marketing campaign.It turns out, though, that it's better to choose a social media influencer who has a smaller but more dedicated audience than to go with numbers alone.As the co-founder of Airbnb, Brian Chesky, was told by his mentor, "It is better to have 100 customers who love you than a million customers who sort of like you."
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In recent years, the effort to reform our criminal justice system has brought together members of Congress, public interest advocates, and think tanks that don't often see eye-to-eye.Unfortunately, there is one aspect of criminal justice reform that the current administration has tragically ignored: the broken market for inmate calling services.Inmate calling is a horribly malfunctioning system that not only adversely impacts inmates and their families, but our society as a whole.Providers of inmate calling services compete and win business not based on being the lowest-cost bidder, as is customary for most requests for proposals to governmental agencies.Rather, they win contracts based on which of them is willing to pay the most in kickbacks (they call them “commissions”) to those correctional facilities.They also charge to refund any money left over in the accounts once prisoners are released.
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Influencers are in right now, they command power, influence and respect, and as such it was only a matter of time until top footballers had to hijack the craze, with markedly varying results.This is the key to building a relationship with fans argues Robin Clarke, global head of Publicis Media Sport and Entertainment.No one is falling for Harry Redknapp’s love of mobile cryptocurrency.Or doing... something... with Egyptian steel?With one apparent exception, there is one connecting thread behind the successful posts kicking up a fuss on social media, Clarke says: "Authenticity is the most important word when it comes to driving real engagement and growth."However, Clarke says fans "don’t want to be bombarded by commercial messages from players - they are accepting of them, that is football, but a balance has to be struck.” The Ronaldo Factor And that brings us to five-time Ballon d'Or winner, Portuguese forward Cristiano Ronaldo, his star power has transformed his social media feed into quite the commercial driver.
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You might have heard: The Google Pixel 2 XL has a less-than-perfect screen.But after a close comparison of five different phones here in the CNET offices -- two Pixel 2 XL, two LG V30, and a Samsung Galaxy S8+ for comparison -- it's more of a nuanced issue, and less of an open and closed case.Screen nerds may want to steer clear of the Pixel 2 XL for now, but we don't believe of the issues we're seeing are dealbreakers for ordinary users.We created pure red, green, and blue RGB images in Photoshop at each phone's native resolution for an apples-to-apples test, and the Pixel 2 XL's colors were consistently muted by comparison.We're tempted to argue you wouldn't: when we watched movie trailers and CNET videos instead of peeping pixels, we had a tough time noticing a difference in color.(If anything, skin tones seemed slightly better on the Samsung.)
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Especially, some believe, its keyboard.Some people maintain that it's prone to seizing up when dust creeps into it.His song, entitled "I Am Pressing the Spacebar," manages to be infectious, while at the same time evoking the constant infuriating pain some technology can cause.It's an anthem that will surely attract choirs of the disappointed, as it tells the story of a year-old computer that cost a lot of money, yet malfunctions because of a speck of dust.It was fine until a week ago when a speck of dust must have gotten under the space bar and, well, the song really is a true story."The company's instructions specifically tell you to hold the computer at a 75 degree angle when cleaning the keyboard with compressed air.
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There are a few questions that have been confusing the SEO industry for many years.Let’s try to clear up some of the confusion by answering some frequently-asked (or frequently-wondered) questions about duplicate content.None of Google’s representatives has ever confirmed the existence of such a penalty; there were no algorithmic updates called “duplicate content”; and there can never be such a penalty because in the overwhelming number of cases, duplicate content is a natural thing with no evil intent behind that.Still, lots of SEO experts keep “diagnosing” a duplicate content “penalty” when they analyze every other website.Duplicate content is often mentioned in conjunction with updates like Panda and Fred, but it is used to identify bigger issues, i.e.Google keeps urging website owners to focus on high-quality expert content, which is your safest bet when it comes to avoiding having your pages flagged as a result of thin content.
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Google has booted eight Android apps from its Play marketplace, even though the apps have been downloaded as many as 2.6 million times.The industry giant took action after researchers found that the apps add devices to a botnet and can perform denial-of-service attacks or other malicious actions.The stated purpose of the apps is to provide a skin that can modify the look of characters in the popular Minecraft: Pocket Edition game.Under the hood, the apps contain highly camouflaged malware known as Android.Sockbot, which connects infected devices to developer-controlled servers.This is according to a blog post published Wednesday by researchers from Symantec.When the researchers ran an infected app in their laboratory, they found it establishing a persistent connection based on the Socket Secure (SOCKS) protocol to a server that delivers ads.
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Plasma technology could hold the key to creating a sustainable oxygen supply on Mars, a new study has found.It suggests that Mars, with its 96 per cent carbon dioxide atmosphere, has nearly ideal conditions for creating oxygen from CO2 through a process known as decomposition.Published today in the journal Plasma Sources Science and Technology, the research by the universities of Lisbon and Porto, and École Polytechnique in Paris, shows that the pressure and temperature ranges in the Martian atmosphere mean non-thermal (or non-equilibrium) plasma can be used to produce oxygen efficiently.Lead author Dr Vasco Guerra, from the University of Lisbon, said: "Sending a manned mission to Mars is one of the next major steps in our exploration of space.Creating a breathable environment, however, is a substantial challenge."Plasma reforming of CO2 on Earth is a growing field of research, prompted by the problems of climate change and production of solar fuels.
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A new HTC made phone bearing model number HTC 2Q4D1 has been spotted on benchmarking website, Geekbench.The phone comes loaded with some interesting specs sheet which hints at a high-end device.While there are no details on the smartphone’s name, tech pundits out there suggests the device may be HTC U11 plus, which surfaced on the rumor mill a few days back when a press invite for an HTC event on November 2 was leaked.That said, the Geekbench listing pulled out a few details about the phone.According to Geekbench listing, theHTC 2Q4D1 will be powered by a Snapdragon 835 chipset and will ship with 4GB of RAM for all your multitasking need and run Android 8.0.0 Oreo out of the boxThe HTC phone, as you can see in the image scored 1920 and 5765 in the single core and multi-core test respectively, these scores are not unexpected of devices using the Snapdragon 835 SoC and also within the single and multi-core scores of the U11.The smartphone might be the rumored HTC U11 plus or might be an entirely new phone from HTC which might be unveiled along with other HTC phone on its November 2 launch event, whatever it turns out to be, we presume more details about the phone will surface online before it is made official.
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London is staring up a pilot test of its electric black cabs (via Engadget), otherwise known as the TX5, after first revealing the vehicles back in 2015.The cars have 70 miles of pure EV range on their built-in battery pack, but can also go up to 400 miles using the onboard gas engine to generate the power for the battery and motor.The vehicles meet the conditions for London’s forthcoming requirement that all new taxis on roads be technically “zero emission capable” as of the start of January, 2018.The taxis also feature a number of onboard convenience features and other tech add-ons, including built-in Wi-Fi, USB chargers, a panoramic roof and six seats, plus contactless terminals for accepting tap cards and mobile payments.This is still a car that will probably spend a lot of time guzzling gas, considering its range and the amount of travel that drivers normally do during a day in the city.But it’s a far greener alternative compared to what’s used now, and it has the potential to get better over time.
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Image credit: Estelle Johnson | EyeEm | Getty ImagesImagine you’re trying to choose a company you can trust to provide a service in your home.You do a web search and check a few sites, but the information each business provides is no different than any other: It’s generic and bland.It’s no place to cut corners with boilerplate material.But writing high-quality content requires time and skill.Related: One Thing Coca-Cola, Geico and Under Armour Are Doing That Every Company Should Do Today
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Google says the camera on its Pixel 2 can beat the iPhone 8 Plus.Last year's comparison proved the single lens on the Pixel was capable of producing better shots than the two lenses on the iPhone 7 Plus in most categories.As impressed as we were last year with the overall results on the Pixel, portraits were terrible.You know portrait mode is on when you see a yellow box around the subject that says "depth effect".The iPhone applies the portrait mode as you're composing shots, so you're unlikely to forget it's active.Apparently dogs fall in the "face" category because it seemed to do well with the two pooches we photographed, but objects where either out of focus entirely as you can see with the playing cards in the shot bellow, or not in the portrait mode at all.
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It's a few decades back, and this big steel company decides to modernize one of its furnace operations with the latest technology, according to an IT pilot fish in the know."In this case, that was an electric arc furnace, where steel is continually made and fed right into the destination mill, such as a rolling mill or wire mill," fish says."They picked a particular existing plant in a part of the state with some of the highest electric rates in the country.Since another state with a much lower electric rate is just across the river, they decided to run power lines over to that electricity provider."IT's part in the modernization project is pretty straightforward, but fish and his cohorts are pretty excited about the (literally) hot steel-making tech -- and the clever idea of running high-tension lines across a river to make the renovated plant much more economical.But as the go-live date for the new works approaches, one tiny problem rears its head: Turns out the local electric utility has a state-mandated monopoly to provide electric power in the area.
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BuddyGuard, the Berlin startup behind the Flare AI-powered home security camera, has raised €3.4 million in new funding, money it plans to use to ramp up marketing of the newly-launched device.Leading the round is German electrical specialist Bachmann Group, with participation from over 20 unnamed angel investors across Europe.Originally funded via a Kickstarter crowdfunding campaign in 2015, BuddyGuard’s first product broadly competes with other connected security cameras, such as Google Nest Cam or Netgear’s Arlo, but is positioned as a more intelligent offering.The device uses AI to recognise faces and suspect sounds so that it can proactively alert a home owner of intruders without the need for them to proactively monitor the camera’s audio-visual feed.“Camera solutions are usually nothing more but a camera with a motion sensor, triggering an endless stream of notifications on the user’s phone.This simply isn’t good enough for securing your home,” BuddyGuard co-founder and CEO Herbert Hellemann tells me.
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