Robert Drummond

Robert Drummond

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Following 11
US
102 digital marketers share some awesome ways brands can stand out online this holiday season and some may surprise you.
UK
For as helpful as the Apple Watch is for keeping up with notifications and keeping tabs on your fitness, it’s easy to forget that the increasingly popular wearable also has the ability to help save lives.This past Friday, James Green sent out a tweet explaining how the heart rate sensor on the Apple Watch did just that.After receiving a notification that his heart rate was abnormally high, Green — who was using the iOS app HeartWatch to monitor his heart rate readings from his Apple Watch — went to the hospital to get things checked out.As it turns out, Green had a pulmonary embolism, a serious ailment that occurs when a blood clot is present in the lungs.Notably, a rapid or irregular heartbeat are just two of the few symptoms that often manifest when an individual has a pulmonary embolism.As Green explained on Twitter, he received a notification from the app and called a doctor immediately.
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Researchers at Chalmers University of Technology and the University of Gothenburg, Sweden, have found several previously unknown genes that make bacteria resistant to last-resort antibiotics.The genes were found by searching large volumes of bacterial DNA and the results are published in the scientific journal Microbiome.The increasing number of infections caused by antibiotic-resistant bacteria is a rapidly growing global problem.Disease-causing bacteria become resistant through mutations of their own DNA or by acquiring resistance genes from other, often harmless, bacteria.By analysing large volumes of DNA data, the researchers found 76 new types of resistance genes.Knowledge about these genes makes it possible to more effectively find and hopefully tackle new forms of multi-resistant bacteria", says Erik Kristiansson, Professor in biostatistics at Chalmers University of Technology and principal investigator of the study.
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Traditional retailers with large in-store presences are struggling to keep up with customer satisfaction now that customers have the option to shop via online and mobile phones.Customers can, and do, ask for support, take advantage of deals, and browse various stores within chat apps.The integration of messaging apps and online shopping allows businesses to utilize applications such as Facebook Messenger, WeChat, WhatsApp, or even voice technology like the Amazon Echo.For businesses, these e-commerce chatbots can be used to automate customer service messages and send information regarding their orders (such as shipping and delivery notifications) resolve any issues and interact with customers in real-time.Already, companies are partnering up with chat applications to create a simpler environment for customers to utilize their business.eBay ShopBot, which launched in October 2016, was an attempt to battle the ongoing decline in eBay's gross merchandise volume and to increase marketplace awareness.
UK
The record comes as football manager Harry Redknapp gave his backing to an otherwise unknown British digital currency.The currency has rebounded in trading on online exchanges in the past month, almost doubling after it fell below $3,000 on September 15.Bitcoin and crytocurrencies have come under increased regulatory scrutiny in the past month, with China banning initial coin offerings, online sales where businesses sell unregulated digital currency to raise funds, generating highly inflated valuations.Bitcoin vs United States Dollar (BTC/USD)The technology behind bitcoin has sparked interest from banks and financial institutions.The money is free from government or banking control, making for easier payments over the internet and bypassing fees and exchange rates.
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Not all data is created equal — and these days, there’s certainly a lot of it available to use and call ourselves data-driven and data-informed.But how do know we’re using data to do marketing that really matters?Featuring examples from Airtable and Wistia on how to use data to tell a better story and do more meaningful marketing.
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Update (10/12):Following the recent news regarding on bug on a pre-release Google Home Minis, Google has now confirmed that the offending functionality has been permanently disabled.The Home Mini’s touch activation had prompted the error, which saw some units almost permanently recording conversations around them, but Google was quick to release a fix for it.Despite this, Google has now said it will permanently disable that part of the functionality, in a bid to allay further fears.As before, the best way to control and activate Google Home Mini is through voice, by saying “Ok Google” or “Hey Google,” which is already how most people engage with our Google Home products.You can still adjust the volume by using the touch control on the side of the device.It might seem strange that Google has taken this course of action when it had previously resolved the issue, but given current fears over data leaking and spying — and the fact that the Google Mini has another activation method anyway — this is probably the best way to keep potential customers’ worries at bay.
UK
Apple’s hotly anticipated iPhone X release is now just three weeks away, with the phone set to hit store shelves on November 3rd after a week of preorders that open on October 27th.We’ve seen countless reports that suggest tens of millions of Apple fans too a pass on the iPhone 8 and iPhone 8 Plus, waiting instead to get their hands on the first redesigned iPhone the world has seen since all the way back in 2014.Now that the iPhone X has been announced, Apple has apparently given its employees around the world the go-ahead to use them in public.We’ve also seen dozens of photos of the iPhone X in the wild, since eager Apple fans have been snapping pics whenever they see one.These photos are generally pretty boring, but the latest one to hit the web actually draws attention to an issue that is going to annoy iPhone X users for quite some time following the phone’s release.No, we’re not talking about the ears on either side of the “notch” at the top of the iPhone X’s display, though those are indeed quite annoying as well.
Sweden
this type of all-in-one-pc, admittedly, has been around since Windows XP, but on the laptops it is just together with the development of the latest generations of the Windows that we've seen the trend.They are not just ordinary laptop computers for the traditionally hardworking, but can be switched completely to act as tablets.You fold the screen a full lap backwards, so that the monitor and keyboard ports on the outside.Rather is surfplatteläget this intended so that the computer is still on a table, for example, to be able to annotate with a stylus, show up things for his colleagues around the conference table, or flipping up the screen and have that digital photo frame.another way to get the best of both worlds is with a Windows tablet that docked with a separate keyboard.Then you get the full advantage of tablets and can push them down in their doll to even get the mouse pad and keyboard.
US
The big marketing campaign you spent months on just ended, it was a smashing success!Champagne was popped, there were pats on the back all around, life was good.But when the dust finally settles, you’re left staring a mountain of data square in there eyes, wondering if the marketing attribution you set up tells the real story.Consider the Typical Buyer JourneyIn any well-rounded buyer journey, Dayna explained, there are several marketing touch points that the buyer will likely come in contact with.However, in most cases we track the sale or lead back to just a single touch point, such as a click from an offer email.
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Though headset makers have spent years and billions of dollars promising world-changing technology, relatively few of us have actually lined up to buy them.One panel will explore how the disabled community can benefit from VR gear and presentations.Yes, the high-end headsets are bulky and need special setup and long thick cables tethered to big PCs.You could be in the middle of a massive space battle or dive to the bottom of a shipwreck and come face to face with a blue whale.Maybe you want to meet people from around the world and chat while hanging out on a idyllic beach.The PlayStation VR dropped to $400 from $500, and the Vive dropped to $599 from $799 all in the past three months.
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The Essential team will be hosting an AMA every two weeks, and here are some things that were discussed in the first session just few days ago.Will there be an update to address the laggy touch issues?We are aware of the issue related to the display touch scrolling jitteriness and have a patch we are testing internally.I saw the fix in action literally yesterday and the improvement is night and day.We will make sure to publicly announce as soon as the Beta is available.Double tap to wake and vibration intensity?
UK
Tesla’s anticipated semi-truck event is still on the horizon, but it’s being delayed ever so slightly.Originally set to be unveiled on October 26, Tesla CEO Elon Musk took to Twitter today and said that the event has been pushed back to Monday, November 16.As for the impetus behind the delay, Musk explained that the company is busy “diverting resources to fix Model 3 bottlenecks and increase battery production for Puerto Rico and other affected areas.”To the latter point, Musk this week agreed to explore the option of using Tesla batteries and solar panels to help resurrect Puerto Rico’s demolished grid.The Tesla team has done this for many smaller islands around the world, but there is no scalability limit, so it can be done for Puerto Rico too.Such a decision would be in the hands of the PR govt, PUC, any commercial stakeholders and, most importantly, the people of PR.
UK
Say goodbye to the iconic yellow running man and prepare your permanent away messages: AOL Instant Messenger is officially ending in December.AIM announced Friday that its chat platform will be discontinued after 20 years of instant-messaging fun.The service, which was introduced in 1997, will shut down Dec. 15.According to a statement from Michael Albers, VP of communications product at AOL’s parent company Oath, “AIM tapped into new digital technologies and ignited a cultural shift, but the way in which we communicate with each other has profoundly changed.Thank you to all our users!AIM will remain active until Dec. 15.
UK
A international team of researchers has completed one of the most detailed analyses of a Neanderthal genome to date.Before this new study, only four Neanderthal specimens have had their genomes sequenced.The new analysis, enabled by a remarkably well-preserved genome taken from a 52,000 year old bone fragment, is now the second Neanderthal genome to be fully sequenced in high fidelity.The resulting study, now published in Science, confirms a bunch of things we already knew about Neanderthals, while also revealing some things we didn’t know.The international research team that conducted this study—a group led by Kay Prüfer and Svante Pääbo from the Max Planck Institute for Evolutionary Anthropology in Leipzig, Germany—sequenced the genome of a female Neanderthal, dubbed Vindija 33.19, whose remains were uncovered at Vindija Cave in northern Croatia.And indeed, the researchers made some interesting discoveries.
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Having Google Home speak at full volume is fine during the day but unwelcome at 3AM.It’s a problem smart speaker owners face and largely just have to put up with, but no more…at least for Google Home owners.Google recently pushed out a preview feature that introduces a new ‘night mode’ for Google Home, enabling users to schedule specific night time hours during which the device will chill out.Night mode doesn’t disable Google Home during nighttime hours, but rather quiets it down, ensuring you don’t blast your ear drums or startle yourself fully awake when the device decides to speak.As well, the new model decreases the brightness of the LEDs during the designated hours; it is a welcomed convenience update.The feature was spotted by Android Police as a preview feature.
Sweden
Last week, Amazon up some new Echo products run Amazon's smart assistant Alexa in conjunction with the company revealed that it has over 5000 employees who are only busy with developing Alexa.It does not seem as if you think that it is enough on Amazon's career website for the Alexa are looking for is currently further 1066 employees on various positions with a focus on Alexa and the Amazona smart Echo-assistants.Amazon's Alexa-the team is divided into 15 different departments, and the department you are currently looking for the highest number of new recruits, 209 pieces, is the department that develops maskinlärning to Alexa.
US
Samsung joins Acer Inc., Dell Inc., HP Inc. HPQ -0.15% and Lenovo Group Ltd. LNVGY 0.90% in building headsets on top of the Windows platform.The devices all use virtual-reality technology, which occludes users view of the real world and immerses them in digitally generated sights and sounds.Samsung Electronics America vice president and general manager Alanna Cotton said the company “is committed to working across platforms.”The Odyssey, which comes with two controllers, features sharp OLED displays, rather than the LCD displays used on lower-priced headsets.It includes headphones and a built-in microphone, and can be preordered for $499 on Oct. 3.Headsets from Microsoft’s four other partners, which the company had previously said would start at $399, can also be preordered Oct. 3, and will be available Oct. 17.
US
ORACLE OPENWORLD: Oracle CTO Larry Ellison details self-tuning, self-protecting cloud database and how customers can save money compared to AWSOracle claims to have created the world’s first fully autonomous database platform, claiming machine learning will save organisations money, make them productive and protect them against cybersecurity threats and downtime.Speaking at Oracle OpenWorld in San Francisco, former CEO and current CTO Larry Ellison said Oracle Autonomous Database Cloud would automatically scale, patch and tackle security threats, reducing the need for manual labour and stopping human error.It really is on-demand computing.”In his keynote speech, Ellison made a series claims about the performance of the database on the Oracle cloud when compared to Amazon Web Services (AWS).Whereas AWS can guarantee 99.95 percent reliability, Ellison declared that Oracle’s service agreements would promise 99.995 percent and less than 30 minutes downtime.
Sweden
Det uppger källor för Techcrunch.Regaind har utvecklat ett gränssnitt (API), som kan användas för att analysera foton.Bolaget har tidigare fått en kapitalinjektion på 400 000 euro från Side Capital och det framgår inte hur mycket Apple fick betala för verksamheten.Läs mer: Grönt ljus för Apple-butik i StockholmApple kommenterade affären med att säga att bolaget köper mindre teknikföretag från tid till annan och man vanligtvis inte diskuterar sitt syfte eller planer.Tekniksajten ser på affären som en möjlighet för Apple att dra fördel av Regainds teknik i Memories-sektionen i Photos-appen på sin iPhone.
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