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Rony Biswas
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Rony Biswas 2016-11-17
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Longer, more thorough documents tend to do better in the search results.

In today's Whiteboard Friday, Rand explains how Google may be weighting content comprehensiveness and outlines his three-step methodology for gaining an edge over your competitors when it comes to meeting searchers' needs.

This week we're going to chat about, well, something I've noticed, something we've noticed here at Moz, which is that there seems to be this extra weight that Google is putting right now on what I'm going to call content comprehensiveness, the degree to which a piece of content answers all of a searcher's potential questions.

I think this is one of the reasons that we keep seeing statistics like word length and document length is well-correlated with higher rankings and why it tends to be the case that longer documents tend to do better in search results.

They tend to look at a bunch of stuff.

Topic authority, the domain, and load speed and freshness and da, da, da.But these four, all of which are sort of related:Searcher engagement and satisfaction, so the degree to which when people land on that page they have a good experience, they don't bounce back to the search results and click another result.The diversity and uniqueness of that content compared to everything else in the results.The raw content quality, which I think Google has probably lots of things they use to measure content quality, including engagement and satisfaction, so these might overlap.And then comprehensiveness.It's sort of this right mix of these three things, like the depth, the trustworthiness, and the valuethat the content provides seems to really speak to this.

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Rony Biswas 2016-11-17
img

Longer, more thorough documents tend to do better in the search results.

In today's Whiteboard Friday, Rand explains how Google may be weighting content comprehensiveness and outlines his three-step methodology for gaining an edge over your competitors when it comes to meeting searchers' needs.

This week we're going to chat about, well, something I've noticed, something we've noticed here at Moz, which is that there seems to be this extra weight that Google is putting right now on what I'm going to call content comprehensiveness, the degree to which a piece of content answers all of a searcher's potential questions.

I think this is one of the reasons that we keep seeing statistics like word length and document length is well-correlated with higher rankings and why it tends to be the case that longer documents tend to do better in search results.

They tend to look at a bunch of stuff.

Topic authority, the domain, and load speed and freshness and da, da, da.But these four, all of which are sort of related:Searcher engagement and satisfaction, so the degree to which when people land on that page they have a good experience, they don't bounce back to the search results and click another result.The diversity and uniqueness of that content compared to everything else in the results.The raw content quality, which I think Google has probably lots of things they use to measure content quality, including engagement and satisfaction, so these might overlap.And then comprehensiveness.It's sort of this right mix of these three things, like the depth, the trustworthiness, and the valuethat the content provides seems to really speak to this.