Tom Skipper

Tom Skipper

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This is a guest post from Steve Bellovin, a professor in the Computer Science department and affiliate faculty at the law school at Columbia University.His research focuses on networks, security, and public policy.His opinions don't necessarily reflect the views of Ars Technica.By now, most people have heard about the erroneous incoming ICBM alert in Hawaii.One possible factor, of course, is hurried design:"We spent the last few months trying to get ahead of this whole threat so that we could provide as much notification and preparation time to the public," Miyagi said.
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Amazon's Audible has long had a stranglehold on the audiobook market, but that may be about to change.Thanks to some eagled-eyed work from 9to5Google, it looks like the Big G may soon be getting in the digital tome game.The site recently noticed an audiobook banner has been added to Google's Play Store, though the hub the link pulls through to isn't yet live.This comes off the back of Android Police finding references to audiobooks when sifting through APK files for the Google Play app last November.If Google is about to enter the audiobook market, it would see the company going head to head against Amazon once more; both giants are already in direct competition when it comes to cloud storage, smart speakers and a variety of other gizmos you probably don't need in your life.There's no official word on when Google is going to roll out this audiobook service, so keep your lugs peeled.
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When business professionals do well at their jobs, they get to negotiate for a higher salary at their next review.When we freelancers do well at our jobs, we usually don’t get that kind of adjustment option.Worse yet, many freelancers get sucked into working for free.And, out of all the creative freelancers studied in this research, photographers and graphic designers were the most likely to be asked to do free work.In the past, other surveys have found that the amount freelance designers earn is usually under $60 an hour, regardless of experience levels or location.Many editors and project managers who are looking for freelancers don’t have the budget to pay us the rate we want to negotiate for.
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YouTubers, Instagram devotees and other vaguely influential social media “influencers” don’t have the greatest reputation as of late.That’s with fairly good reason, because whenever one of their controversies explodes into the real world it’s usually some kind of horrifying thing like Logan Paul’s Aokigahara forest video, brand endorsements that flirt with the FTC’s patience, or worse, anything involving PewDiePie.An incident this week isn’t likely to help that perception.Per the BBC, a “huge row” has erupted over British YouTuber Elle Darby, who reached out to the Dublin-based hotel White Moose Cafe requesting a free stay in exchange for publicity via her 87,000 YouTube and 76,000 Instagram subscribers.According to the Independent, Darby wrote an email touting her occupation as a “social media influencer, mainly lifestyle, beauty & travel based,” adding that she “would love to feature you in my YouTube videos/dedicated Instagram stories/posts to bring traffic to your hotel and recommend others to book up in return for free accommodation.”Darby told the BBC that the email was “a very normal thing to send if you work as a social media influencer.”
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Whether you’ve got yourself a fully-automated Jetsons house or just an Echo Dot and a few Hue bulbs, there’s no arguing that smart homes are well and truly mainstream nowadays.As more and more connected tech enters your living room, the way it all looks and fits into your home needs to be taken into consideration more than ever.After all, there’s only so much real estate on your coffee table and only so many times you can look at an ugly, bulky device when a rival company is offering up a slick-looking, customisable one at the same price.Although all kinds of smart tech gadgets will increasingly be designed with style in mind as much as substance, one obvious piece of tech that’s often aching for a makeover is the TV.Although TV manufacturers have never been afraid to innovate, and names like Loewe and Bang and Olufsen have long been putting plenty of thought into the design and attractiveness of their screens, there’s potential for that huge space that takes up most of our living room walls to be turned into something more.That’s why there’s been an increase in bigger, more mainstream tech companies over the past year or so revealing TVs and concepts that aren’t just smart and bursting with features, but are positioned more as a lifestyle statement, a front room centrepiece and, maybe, kinda, a piece of art.
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The Coca-Cola Company has launched World Without Waste, a brand platform that will promote its plans to develop 100% recyclable packing and spearhead recycling behaviours globally.The company vision launches following a rise in public awareness surrounding the detrimental environmental impact of single-use plastics.Evian was one of the first brands to respond to the zeitgeist, pledging to overhaul its manufacturing processes to 100% recycled plastic by 2025, while Iceland has committed to eliminate plastic packaging from all its own-brand products.Coca-Cola has promised to help collect and recycle a bottle or can for every container that it sells by 2030.It will also invest in developing 100% recyclable packaging and reducing the amount of plastic in its bottles, aiming to manufacture plastic containers with 50% recycled content by 2030.Coke will launch a number of consumer awareness and educational campaigns via the new platform, taking the lead from ‘Love Story’, which it created with Ogilvy in August 2017.
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In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week.We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.In the meantime, here are some B2B Reads we love:The One Thing Killing Your Most Creative Content Ideas (and How to Stop It)A great look at creativity when it comes to content.Thanks for the article, Carla Johnson.
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Back in 2010, Apple’s iconic co-founder Steve Jobs was not entirely enthralled with the enterprise.In fact, Jobs is famously quoted as saying, “What I love about the consumer market, that I always hated about the enterprise market, is that we come up with a product, we try to tell everybody about it, and every person votes for themselves.”He added, “They go ‘yes’ or ‘no,’ and if enough of them say ‘yes,’ we get to come to work tomorrow.That was an accurate enough representation of the way things worked when Jobs made the statement.That movement has helped fuel Apple’s enterprise evolution.In a June 2017 Bloomberg interview, Cook didn’t provide any numbers, but he did call the enterprise, “the mother of all opportunities.” That’s because enterprises tend to buy in bulk, and as they build an Apple support system in-house, it feeds other parts of the enterprise market as companies buy Macs to build custom apps for both internal users and consumers of their products and services.
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The recent success of Pokémon GO made many people very familiar with the concept of "augmented reality": computer-generated perception blends into the real and virtual worlds.Physicists at the German Helmholtz-Zentrum Dresden-Rossendorf (HZDR) working together with colleagues at the Leibniz Institute for Solid State and Materials Research (IFW) and the Johannes Kepler University Linz (JKU) (Austria) have now developed an ultrathin electronic magnetic sensor that can be worn on skin.The results are published in the journal Science Advances (DOI: 10.1126/sciadv.aao2623).At first glance, the shiny little gold elements look like a modern tattoo.But on this extremely thin, almost invisible foil that sticks to the palm of the hand like a second skin, there are sensors which provide people with a "sixth sense" for magnetic fields.These sensors will enable people to manipulate everyday objects or control appliances both in the physical world and in augmented or virtual reality with mere gestures, similar to how we use a smartphone now.
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Last week, we started hearing word of a potential security breach over at OnePlus.Users were reporting that their credit cards had been compromised shortly after making a purchase on the OnePlus website, which prompted the company to launch an investigation.Today we’re getting the first results from that investigation, and things aren’t looking good for OnePlus or its users.In a new post to the OnePlus forums, the company tells us what it found during its investigation.As it turns out, OnePlus was indeed attacked, and as many as 40,000 users who shopped at OnePlus.net over the past couple of months might be affected.That, as you can probably guess, isn’t good news for a company that’s been trying to make a name for itself among the behemoths of the smartphone industry.
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On the heels of the Jan. 17 release of 14 Windows and .NET patches, we now have a huge crop of new patches, revised older patches, warnings about bugs, and a bewildered ecosystem of Microsoft customers who can’t figure out what in the blue blazes is going on.Microsoft’s Security Advisory ADV180002 has the dirty details in the fine print, point 7:Q: I have an x86 architecture and the PowerShell Verification output indicates that I am not fully protected from these speculative execution side-channel vulnerabilities.A: Addressing a hardware vulnerability with a software update presents significant challenges and mitigations for older operating systems that require extensive architectural changes.The existing 32 bit update packages listed in this advisory fully address CVE-2017-5753 and CVE-2017-5715, but do not provide protections for CVE-2017-5754 at this time.It’s the second cumulative update for 1511 so far this month.
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We interviewed the founders and CEOs of 20 of the fastest growing startups in Europe.We asked them about their companies, their companies’ culture, and their lives, trying to understand how these three factors played a role in the achievement of such impressive growth.Contestants square off on video-games like Dota 2, CS: GO, and Rocket League.The platform caters to any level of players, from amateur participants to professional heavyweights.FaceIt is one of the fastest-growing UK startups but the founder and CEO is the Italian Niccolo Maisto.“If you want to have a glimpse of the future, look at gaming.
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China
The Gionee W919 which made an appearance on TENAA a couple of days ago has again appeared in fresh new renders.With the market filled with full-screen smartphones, the W919 brings to the table, the long forgotten form factor of the flip phone.Recently even Samsung brought to table the W2018, although it was only available in select markets making it no more than a special edition phone.The W919 renders reveal every aspect of the smartphone’s design.As you can see, the phone has a flip form factor, a personal favorite and looks quite appealing thanks to the seemingly high-quality materials used.When closed, the top of the phone features a screen, one of the two present on the phone.
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Redmond finds allies in Irish data centre spatAllowing Uncle Sam to seize emails stored in Microsoft's Irish data centre would violate foreign data protection laws and risk setting a damaging precedent, the US Supreme Court has been told.In briefs filed in the long-running dispute, IBM and international campaign groups argued that the government does have other ways of gaining the information.They are lobbying for the Supreme Court to uphold the decision made by the United States Court of Appeals for the Second Circuit, which ruled in Microsoft's favour.The Supremes were brought into the spat after the US Department of Justice appealed the Second Circuit's decision.Privacy International, backed by 26 other global rights groups, filed an amicus brief (PDF) that warned of the "profound implications for the resilience of data protection laws all over the world".
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At CES 2018, cutting-edge marketers are starting to see the automobile infotainment system as their newest playground.However, advertising, marketing and brand building messages must be carefully thought through and delivered.Remember when the screen on your dashboard used to be to tune the radio only.Think of this like the old story of putting a frog in a pot of boiling water on the stove.Move into this next step carefully.The good and bad news is there are no rules yet.
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How to supercharge your content discoveryAs search algorithms become more sophisticated to mimic human thought processes, keywords carry less weight as a single ranking factor.As well as findable, content must meet the high-standards of traditional editorial teams; to be relevant, digestible and engaging.In short, it has to be authentic; and this is where deeper analysis of user data signals and quantitative audits help fill in the blanks.Identify the content that’s attracting social engagement, backlinks, high click-through and low bounce-rates then tackle trends in topic, format and structure.From top-level strategy – where can you win; what subjects can you own; and how can you offer something uniquely valuable?
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The Bentayga has been rolling the streets for the well-heeled SUV buyer to enjoy since it first launched with a W12 engine under the hood.That engine made 600hp and 664 lb-ft of torque making the big SUV very fast, we should know because we took it to the track.Bentley has now unveiled a new V8 version of the Bentayga that packs in a 4.0L twin-turbo V8 engine that runs on gas and makes 542 bhp and 568 lb-ft of torque.The Bentayga V8 can run from naught to 60mph in 4.4 seconds or 0-100 km/h in 4.5 seconds.The big SUV has a top speed of 180mph.Bentley says that the new Bentayga V8 gains “characteristic V8 burble” and that the new version is the most sporting version of the vehicle yet.
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Researchers at Harvard have created a new robot that’s the smallest, fastest, and most precise of its kind.It’s called the milliDelta, and can move so quickly — up to 75 motions a second — that on camera it’s just a blur.The bot could be put to a range of uses, says its creators, from working in assembly lines for making tiny circuitboards to assisting in delicate microsurgeries.The first ever delta robot was actually built to work in a chocolate factory, and placed pralines into their packaging.Delta robots are fast and precise thanks to a few clever engineering decisions.This means their arms (which are arranged in a triangular formation, hence the name) can be extremely lightweight, so moving them about doesn’t require much force.
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IBM stocks fell by more than 4.5 per cent following the news that IBM had beaten its five year streak of declining revenue.After weathering 22 quarters of declining revenue, IBM has achieved growth on the back of strengthening cloud and security prospects.The tech industry behemoth surpassed analyst expectations when it raked in $22.5 billion, a solid figure in comparison to the predicted $22.06 billion.IBM also achieved robust earnings of $5.18 per share, also narrowly beating the $5.17 expectations presented by analysts, as reported by Thomson Reuters.This figure excludes certain items.Despite finally clawing its way out of revenue decline, the news did not spark the increase in interest some might expect, with stock falling by more than 4.5 per cent.
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A South Korean consumer group has now filed a complaint, though it’s not clear whether the complaint will trigger a formal investigation (via Reuters).The group, Citizens United for Consumer Sovereignty, had already filed a lawsuit against the company.This is just the latest in a series of complaints Apple is facing over the issue around the world.Earlier this week a consumer group in China wrote to company with concerns.While the French government is investigating whether Apple’s actions constitute ‘programmed obsolescence’ (which is illegal in the country).US senator John Thune has also written to Apple to express concerns and raise questions.
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