This week, Robert ponders the nature of risk.Google kills its “first click free” setting for all pay walls, and Rolling Stone gets put up for sale.Our rants and raves include the fall of bundled television and the Ohio Lottery; then we close the show with an example of the week from Fearless Girl.(00:01): An advertising blast from the past: “Risk: Win the game and you win the world.”(00:13): Robert muses on this week’s theme: What’s the real risk involved?(10:13): Special offer for Content Marketing World video on demand – You may have missed the show, but don’t miss out on all the insights.
It's inevitable: every time a wildly successful video game comes along, imitators quickly follow in its footsteps.I couldn't help but think of this after my first thrilling time playing PlayerUnknown's Battlegrounds in May of this year.I said to my online team via voice chat, shortly after I was sniped while foolishly running across one of PUBG's open fields.This mode is currently in a limited test state, but it will soon become entirely free to play for all PC and PS4 gamers starting Tuesday, September 26.The money quote from the statement comes from Bluehole VP Chang Han Kim: "After listening to the growing feedback from our community and reviewing [Fortnite Battle Royale's] gameplay for ourselves, we are concerned that Fortnite may be replicating the experience for which PUBG is known."PUBG uses Epic's Unreal Engine 4 product, which Fortnite also uses to render its 3D content.
Doesn’t stop them trying to put the frighteners, thoDerbyCon Security vendors are inserting language into their products' terms and conditions that attempt to silence critics, folks attending this year's DerbyCon conference were told on Friday.More and more infosec software makers now include legal language in their T insisting that their products cannot be tested for usefulness if the results are going to be published.Effectively, the developers are trying to ban negative reviews from emerging online.Some publishers even specify a fine – up to $25,000 in some cases – if someone speaks out in public about a product’s failings and weaknesses.“We have a lot of vendors acting like bullies,” said John Strand, founder of Black Hills Information Security, during his DerbyCon keynote.
He was just seven-and-a-half when he died some 49,000 years ago, an otherwise healthy Neanderthal boy whose cause of death remains a mystery.An analysis of his well-preserved skeleton is providing new insights into how these extinct humans developed and matured, revealing an extended period of growth in certain aspects compared to modern humans.Yet overall, the new study shows that Neanderthals and modern human growth patterns share striking similarity—a finding that improves our understanding of human evolution and biology.Recently, archaeologists uncovered a single family group of Neanderthals consisting of seven adults and six children (including an infant).“But this is the first juvenile partial skeleton with both braincase, jaws, teeth, limbs and vertebral column all represented in one specimen of this crucial developmental age.”The first step was to determine the chronological age of death by performing a dental analysis.
Google is preparing to launch its latest Pixel smartphone in October, following on from the success of its first Google Pixel last year.The release, which comes weeks after Apple unveiled its premium iPhone X smartphone, also has Google tipped to release a host of new hardware, including a mini version of its Google Home smart speaker, an updated Daydream VR headset, and a brand new laptop for its premium Chromebook line.Both say to stay tuned for Wednesday, October 4, so we can expect Google to launch its new products on the same date as last year.The smaller phone is expected to have a similar screen size to the old models, at 5 inches, but a report from Android Police suggests it will have thinner sides and a slightly rounded screen, while the XL version will have a larger 6-inch screen.Concept designs by ConceptCreator based on the leaks show a screen that sits almost at the edges of the device.The normal Pixel 2 is expected to have its main camera sitting closer to the centre of the phone, while the Pixel 2 XL will its camera sighted slightly off centre.
On Friday, the Department of Homeland Security notified nearly half of the U.S. states that their election systems were targeted by Russia-affiliated hackers in an attempt to influence the 2016 election.In other states hackers attempted to infiltrate systems and failed, but in a small selection of states, with only Illinois confirmed so far, the election systems were compromised successfully.According to Homeland Security, none of these attempts were aimed at the systems that actually tabulate the votes themselves.At least 21 states were the focus on these hacking attempts, including Alabama, Alaska, Arizona, California, Colorado, Connecticut, Delaware, Florida, Illinois, Iowa, Maryland, Minnesota, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Texas, Virginia, Wisconsin and Washington, as confirmed by the Associated Press and the states themselves.So far, other battleground states including Michigan, Nevada, New Hampshire and North Carolina are not among those confirmed in the hacking attempt.In a message to election officials in the state of Wisconsin, Homeland Security specified that the hack was conducted by “Russian government cyber actors.” The agency first confirmed the state-level hacking attempts toward the 21 states in June, informing the Senate Intelligence Committee.
After stacking 26 televisions up against each other in a dizzying series of side-by-side comparisons over the course of three months, we have determined that the LG C7 OLED TV is the best TV you can buy in 2017.We’ve also got some illuminating comments on what LG did to make its 2017 OLED TVs significantly better than its 2016 models.It’s hard not to gasp when removing the protective foam from the top of the television, as a profile thinner than an iPhone is revealed.Even when you know the TV is going to be thin, something about seeing it and touching it really hammers home the wonders of engineering that made the LG C7 OLED TV possible.The brushed metallic stand LG designed for the C7 is simple, classy, and most importantly, it’s narrow enough that the TV can fit on any TV stand 24 inches or wider, making it an option for those with smaller entertainment centers.Just attach it to the back of the television and secure with four Philips-head screws.
Rather than marketing directly to a large group of consumers, you instead inspire / hire / pay influencers to get out the word for you.” Instagram has become a haven for influencers, as many have grown their following from zero to millions in just a few short years.This new age of internet celebrities has immense power over a growing audience of untapped consumers.Although it is definitely an appealing opportunity for many brands, tapping into this emerging ecosystem can be a real challenge without any experience.It is very easy to get scammed while fishing for the right influencers to partner with.This is likely the hardest part of the whole process, as there are lots of things you can mess up during this stage.Picking the wrong partner, because you are in a hurry or have a specific person your mind is fixated on, can have long term negative consequences for you and your brand.
Fish 2.0 Announces 40 FinalistsFish 2.0, the business competition for sustainable seafood-focused innovations, announced the 40 companies that will pitch to investors November 7–8 during the Fish 2.0 Innovation Forum at Stanford University.The selected companies include transparency & traceability tools and supply chain innovation, and are a truly global group yielding from Asia, South America, the Pacific and the US.The finalists were chosen from an initial pool of 184 entrants; 50 percent of the finalists are post-revenue businesses, and more than half are based outside the US.Agrible Partners with Anheuser-Busch for Sustainable BarleyAnheuser-Busch InBev and Agrible, the Champaign, Illinois startup offering a suite of decision support software tools for farmers as well as sustainability tracking for food brands, have partnered to improve barley production while minimizing environmental impact.
A photo of what appears to be the retail packaging for a new Le Eco phone hints at a bezel-less design!Xiaomi has done it, Vivo has done it, and Nubia look like it is about to do it, so it comes as little surprise that Le Eco are also rumoured to be getting in on the act.Le Eco was originally LeTV, an online video streaming service that decided to branch out and provide customers with a range of devices.It began with smart TV’s and quickly moved on to smartphones.Despite having a solid start and launch some very good Android phones in its first year, LeTV started to run into trouble.The company expanded into new markets, announced new projects (including and Electric Car) and became Le Eco, but the past year has seen the brand cut back spending and reduce the number of products in its range.
After it had a successful launch and pre-order in India’s mobile market last week, Selfie-Focused Vivo V7+ smartphone is now been rolled out to other Asian Countries besides China.While Vivo is yet to announce when and which major Markets in Asia outside Philippines will get the Vivo V7+, the announcement did suggest the Vivo V7+ beginning from now will gradually roll out to other key Markets in Asia.Specifically, Yugatech had earlier reported that the Vivo V7+ was launched in the Philippines on September 20th with a price tag Php 17,990.As for pricing, Vivo made it clear that the Vivo V7+ pricing in Markets across Asia will be on a per-market basis outside of India and Philippines where it has already been launched and local pricing will be made known at launch.The Vivo V7+ is Vivo’s latest flagship offering and its first attempt at bezel-less phones which is fast gaining popularity in the premium Mobile phone Market.Much like the Galaxy S8, the all metal Vivo V7+ features a high display-to-body ratio of around 84 percent.The device features a large a 5.99-inch (1440 x 720 pixels) FullView display with minimal bezels all round, but the main highlights of the device is in the camera segment.
The telecommunications industry is on the verge of a systemic crisis that has never existed before.In developed regions, the needs of business users and those of individual consumers in fixed telephony are completely satisfied, therefore, the operators can only compete amongst themselves for existing subscribers, increasing the cost of advertising for the whole industry.Finally, operators are being plunged deeper and deeper into becoming dumb pipes.If earlier, the basis of everything was a ‘voice’, and the rest of the services complemented it, now the primary facility required by users is Internet access.Now the prosperity of the IT industry is limited in expectations of subsequent growth as the ‘untapped’ market has been fully signed up.If the trend continues, telecommunications companies will evolve from technology leaders with ever-increasing capitalisation, to gradually turning into enterprises that are barely able to maintain the ageing infrastructure in a working condition.
The Drum loves great content and our Contributor Network enables agencies to self-publish their own news, insights, campaigns and case studies on The Drum website to build profile with our audiences.In this week’s Contributor Network Live, we look at the impact of Brexit on the financial job market, the increasing importance of responsive design, as well as the new partnership between Visualise and Sennheiser.Survey reveals finance jobs to be moved out of Britain as a result of BrexitA new survey has shown that round 10,000 finance jobs are expected to either be moved or created overseas, according to Reuters’ survey.In detail, the number of finance jobs that are expected to relocate were taken from 39 firms that employ at least 350,000 members of staff.To read more about the survey results, click here.
Opinion: Influencer content is extremely underutilizedInfluencer marketing has all of the signs of a classic bubble.That’s serious money being thrown around to influencers for brand promotion.Unfortunately, most of that money is going to waste.We analyzed thousands of branded influencer posts and found that while influencers may have a large number of followers, the typical Facebook post only reaches about 3 percent to 8 percent of that audience, with Instagram being only slightly higher, at 8 percent to 18 percent.Because so much content is being published on these platforms, the algorithms behind Facebook and Instagram filter out much of the content that isn’t directly relevant to the user—which may include the posts you spent a lot of money on.
With the shock news that Transport for London (TfL) is to prevent Uber from renewing its licence to operate in London, millions of regular customers could soon be looking for another option.To save you from stumbling into the App Store at 3am on a Sunday morning with 6% battery left, here are some of our favourite Uber alternatives in the LDN.On the surface MyTaxi appears to be a recent addition to London's taxi app ranks, but the service has technically been in and around the capital since 2011 as UK start-up Hailo.It may be more expensive from time to time, but MyTaxi's close ties to the official taxi industry means it won't fall foul of TfL's regulations anytime soon.MyTaxi was quick to capitalise on the potential removal of Uber from London's streets, and is currently offering 50% off fares in the capital.There is also a £10 discount on a new user's first trip with the promotional code 'myfirstmytaxi' and the free app is available for iOS and Android.
If you're a regular Uber user, you're undoubtedly panicking after hearing the news that Uber can no longer operate in London.All is not lost though, as there are a number of alternative taxi services for you to use, and we've got them all listed right here.mytaxi was formerly known as Hailo, and lets you book a licensed black cab from your phone.It gives you the choice to pay using your phone or in the more traditional way, and just like Uber, lets you track your taxi cab's progress on a map while you wait.Like mytaxi, Gett allows you to book a black cab directly from the app.You can choose if you need a regular or large minivan-sized taxi, and, most conveniently, it'll tell you the price of your ride before you take it.
Taiwanese electronics giant Asus has cooperated with Fenox Venture Capital in founding a USD50 million venture capital fund to promote emerging Silicon Valley start-ups that want to enter Asian markets.Asus will focus on sectors like artificial intelligence, big data, AR/VR, Internet of Things, and enterprises that need integrated software and hardware.Apart from providing guidance, the venture capital fund will also offer support in finance, manufacturing, and distribution channels to help start-ups with product localization and intellectual property protection.Anis Uzzaman, chief executive officer of Fenox, said that Asus has invested from their balance sheet before, but they realized that they can take an aggressive steps in the venture capital area.This fund will enable Fenox to invest in start-ups that will benefit from collaboration with Asus, said Uzzaman.Jonney Shih, chairman of Asus, said that Fenox is one of the best partners to assist Asus in their global outreach due to their innate understanding of the Asian business culture and unmatched access to North America, Europe, and the broader Asian market.
US watchdog raps breach-of-contract brats for retracted transactsDefunct mobile app company Pact broke its pact with customers to pay them promised cash incentives, US trade watchdog the FTC said on Thursday.According to the FTC, the Khosla Ventures-funded startup was incorporated in Delaware and, the last time anyone checked, based in Seattle, Washington.The agency filed a complaint against Pact and its two co-founder executives – Yifan Zhang, CEO, and Geoffrey Oberhofer, COO – and simultaneously announced details of a settlement.From about 2012 until this summer, the company peddled a mobile app, originally called GymPact and by 2014 just Pact, that aimed to encourage users to meet fitness and nutrition goals.Those who failed to meet their pacts agreed to be charged automatically some amount in the range of $5 to $50, while those who succeeded in meeting their goals were to receive a share of the failure funds, with Pact collecting the remainder.
Anyone who has been in a tier-1 Chinese city will probably have come across the long queues in front of food and drinks stores throughout the city.People call them wanghong (网红) stores, borrowing the Chinese term for internet celebrities to illustrate the businesses’ offline virality.“There’s not much innovation coming out of the online retail space anymore,” Partner at Sequoia Wang Cen says at Iyiou‘s Global Industry Innovation Summit (GIIS) in Shenzhen.“Expect to see some excellent offline products and experiences that are grabbing traffic from online.”While most venture capitalists are fixated on cyberspace, Wang has been slowly but surely making returns from traditional brick-and-mortar businesses.His picks span from laundry service, beauty hospital to snack chains like Zhou Heiya (周黑鸭) whose famous braised duck-necks have made it into a Hollywood blockbuster and the Hong Kong Stock Exchange.
The Asus ROG Strix XG27VQ is a $350 gaming monitor, 27 inches in size, with a resolution of 1920 x 1080 and a refresh rate of 144 Hz.We’re looking at a VA LCD panel here with FreeSync support, sporting an 1800R curvature.While RGB is all the rage right now, I have no idea why Asus bothered to include it on a monitor.Oh and let’s not forget that the XG27VQ includes a red LED in the base that projects an ROG logo onto your desk.It’s also weird how this logo projecting light is not RGB; it’d make more sense to have this feature RGB-illuminated than the ring on the back that no-one can see.The stand supports tilt and height adjustment, and features a pivoting base.