Tom Skipper

Tom Skipper

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UK
The World Meteorological Organisation's International Cloud Atlas has added twelve new types to its list of recognised clouds, including one lobbied for by cloud appreciators (yes, really).The physical version of the Atlas has existed since the 1800s, but has just gone digital with its first update since the 80s and is now accessible to the public as well as meteorologists.The new version has some exciting additions:Several new, formal cloud classifications have been introduced.These include one new species (volutus), five new supplementary features (asperitas, cauda, cavum, fluctus and murus), and one new accessory cloud (flumen).The species floccus has been formally recognised as being able to occur in association with stratocumulus.
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UK
EK Water Blocks has announced what it describes as a 'revolutionary' new terminal for its full-cover graphics card water blocks, featuring G1/4" connectors which can spin in a full circle - hence the pun.Designed for use with the company's existing range of full-coverage graphics card water blocks, EKWB's EK-FC Terminal Rotary 90 Black does what its name suggests: offers a pair of G1/4" connectors for coolant input and extraction which come out at a 90 degree angle to the graphics card while also rotation through a full 360 degrees - making it simpler, the theory goes, to neatly run fixed or flexible piping around your case.The terminal is designed as a drop-in replacement for the stock version supplied with almost all EKWB's full-coverage GPU water blocks bar the original CSQ design models.The terminal block itself is finished in forged brass coated in non-stick polytetrafluoroethylene (PTFE) and finished in black - though the company's calling out of the colour finish in the product name suggests other finishes may follow in the future if the black version proves a success.Sadly, the ability to run your piping into the card from any angle comes at a considerable cost: EKWB has set a retail price of €24.95 (around £22).With existing rotating G1/4" adaptors costing less than £5 a piece, and two being required to complete the modification, the pricing of EKWB's terminal will likely appeal only to those who want an easy drop-in solution for an existing EKWB-brand water block.
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UK
A Kindle is an e-reader developed and sold by Amazon.com.Kindles allow users to browse, buy, download and read e-books, newspapers, magazines and other digital media.Books and digital media are accessed and downloaded to a Kindle via a wireless connection to the Kindle Store – an online e-book store by Amazon.Kindle started life when Amazon.com founder and CEO Jeff Bezos set his employees the mission of making the world’s best e-reader.Originally codenamed Fiona, the Kindle name was suggested by branding consultants Michael Conran and Karin Hibma, who liked the term’s association with starting a fire.What happened when the first Kindle was released?
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China
NetDragon Websoft, the Hong Kong-listed operator of China’s top online gaming portal, is targeting a return to operating profitability this year, rebounding from two consecutive annual losses.The growth drivers for NetDragon would be its sharpened focus on mobile games and fast-developing online learning business, company vice-chairman Simon Leung Lim-kin told the South China Morning Post.“We plan to invest more in mobile games, and have a strong pipeline of new games to be launched this year,” Leung said.“We’ll continue building online communities to expand our online learning business ... and work closely with the education authorities in China and around the world.”Headquartered in Fujian province, NetDragon reported on Thursday a wider net loss of 202.7 million yuan (US$29.4 million) last year, from 142.9 million yuan in 2015, on higher selling and marketing, administrative and development, as well as a 77.8 million yuan provision for product impairment.Its revenue, however, more than doubled to 2.8 billion yuan from 1.3 billion yuan a year earlier.
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If you’re managing social media marketing for your business, you need to consider the potential of Instagram.The image-based platform has seen significant evolution in the past year, with the addition of Stories, live-streaming and a feed algorithm to uncover the most relevant content.And for businesses specifically, Instagram has also grown, adding business-specific profiles, improved ad options and, coming soon, shopping tags, which could be huge.So how have users responded to all this change, which many thought could be moving too far from the platform’s more simplistic, visual-focused roots?The app has grown at its fastest ever rate, now with 600 million monthly active users, 400 million of them logging on every day.Instagram says the widest adoption of Instagram ads has come from the United States, Brazil, Indonesia, Russia and the United Kingdom.
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The other day at the gym, I found this bag of peanut butter “protein cookies” and was utterly fascinated by it.The packaging proudly displays “18 grams of protein per bag,” along with every healthy-sounding buzzword there is: non-GMO, gluten-free, and high protein.Let’s not put on airs, bag of cookies, you’re still junk food.It seems that nowadays you’ll find more protein in just about everything, from cream cheese to peanut butter to cereal, and now cookies.Now protein is the ultimate health halo: as long as something boasts “high protein” (even if it’s really not that high), you might perceive it to be better for you.Few foods have such a powerful health halo effect (kale and acai come to mind).
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US
Google Maps has added location sharing to its roster of features for the first time, making it easier to share your whereabouts with your contacts – sparking an inevitable flurry of privacy concerns.Mindful of these concerns Google has adopted an iterative approach for its flagship mapping service, particularly in so far as money is concerned, with the changes being a revenue neutral offering with no additional revenue streams for the search giant.Instead people can simply give their contacts a heads-up on their present whereabouts by sending a text message containing a link which can be opened by any recipient – even if they don’t happen to have Google Maps installed.This has the advantage of simplicity but does also mean the link can be copied and distributed to all and sundry – although the link will expire within a maximum of three days.Those who wish to share their location with others can do so for either a defined period or indefinitely, with Google issuing email reminders every three weeks to remind the latter cohort that they’re letting their whereabouts be known.Google Maps is the firms second most popular app, topped only by YouTube, drawing in 95m people every month.
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Everyone knows consumers are on mobile but advertisers are not investing.Earlier this month, WPP chief executive Sir Martin Sorrell blamed inadequate technology for preventing advertisers from spending on mobile.But speaking at The Drum's panel event with AdColony at The Drum Arms pub this week, representatives from Twitter, Google, Shell, and Densu Aegis partially disagreed with Sorrell, saying more attention needs to be given to the creative knowledge-gap and lack of planning that currently exists in the industry.It’s also not perfect and it’s very hard for creatives to get up to speed with that,” said Emily Henderson, head of digital at Google Media Lab EMEA.“Everyone is building all these platforms but getting this information back to creatives is very difficult.”Twitter’s VP of Europe, Bruce Daisley agreed with Henderson but noted that despite there being some “brilliant creativity going on” – he is still seeing 60 second TV ads being shoved on to mobile – something he actively avoids at Twitter.
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China
Despite its standing as one of the most robust Asian economies, Hong Kong’s shortcomings in higher education and innovation have once again prevented it from outstripping regional rival Singapore in an annual survey of competitiveness.Hong Kong retained second place in the 2016 Asian Competitiveness report, released on Thursday at the Boao Forum for Asia Annual Conference currently taking place in Boao, in China’s Hainan province.The findings are in line with last year’s Global Innovation Index, which placed Hong Kong second among Asian countries behind Singapore which was only kept off the top spot internationally by Switzerland.Hong Kong’s stable, efficient and trustworthy business environment and financial market once again earned big scores in the latest survey.The report also highlighted the city’s commercial and administrative efficiency, as well as its social stability and low unemployment rate.These areas stood in sharp contrast to the city’s leading positions in economic and financial developments, the report said, without elaborating.
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China
Smaller 5-inch phones are always welcome to the land of prevalent bigger displays and Gretel A9 looks like a nice affordable little device, now even with the fancy matte black finish and coloring.The Freeme OS will also add an interesting layer on the stock Android experience and it should get the Nougat update already in April so everything is on the right track.Gretel A9 is already available in a presale offer on Gearbest, but seems like the waiting time is not going to be as long as previously announced.According to our sources the A9 should already be in stock on March 25th so literally in a couple days.The presale offer has it listed at pretty low $82.99 price and throwing a free protective transparent cover as extra gift.Join GizChina on TelegramAnd you can even win your own sample piece of Gretel A9 for free in the promo giveaway on their official Facebook page.The participation rules are pretty straightforward so make sure to try your luck.Share this:TweetMorePocketShare on TumblrEmailPrint
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US
European Southern Observatory Galaxies don't drift freely through the empty void of space.Gravity organizes most of them into groups, called galaxy clusters, which can be tens of millions of light-years wide orHowever, astronomers now think collisions between galaxy clusters are generating the largest magnetic fields in the cosmos, according to a new study in
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Google’s ad placement and brand safety issues have crossed the Atlantic, with AT and Verizon announcing that they are pulling advertising from YouTube.A wave of the large global brands, including L’Oreal, Audi, Volkswagen and HSBC, pulled advertising after a Times of London report found that household brands were helping to fund terrorist propaganda and pornography on YouTube.UK-based brands, including the Guardian, BBC, Channel 4 and Sainsbury’s, also decided to cease advertising on the platform.Additionally, the UK government and Transport for London had ads against hate speech, rape apologists and anti-Semitic content.Reported by The Wall Street Journal, this means that AT, for example, will not only remove ads from YouTube, but the more than 2m third-party websites in the search giant’s ad network.Once we were notified that our ads were appearing on non-sanctioned websites, we took immediate action to suspend this type of ad placement and launched an investigation.
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China
In recent years, many small American farms have been struggling due to low commodity prices.As a way to cut down on expenses, some farm owners automate their labour, which helps them harvest crops and raise animals more efficiently.A California-based company called Fodderworks makes robots that grow fodder (feed for cows, chickens, and other animals).According to Kyle Chittock, the company’s general manager, an average person can harvest approximately half a tonne of fodder per day, while Fodderworks’ bot can do two tonnes — a productivity increase of 400 per cent.A conveyor belt-style track moves the bot so its arms can spread seeds on vertically stacked trays filled with nutrient-rich water.Automatic nozzles above the trays also add water periodically during the growing process.
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Ant Financial Holdings, which operates the Alipay online payments service for the world’s largest e-commerce platforms, has extended its service to Hong Kong through a partnership with Standard Chartered Bank, the two companies said in a statement on Tuesday.The bank’s customers will be able to top up their Alipay HK accounts through their online and mobile banking portals, shop and pay online without incurring any transaction fee.Alipay has been working with Hong Kong businesses to promote digital payment since 2014, primarily aimed at tourists and visitors from the Chinese mainland, who are already familiar with cashless payments.“We are hoping to extend digital payment services to Hong Kong residents soon and the partnership with Standard Chartered is our first step,” said Venetia Lee, general manager of Alipay Hong Kong, Macau and Taiwan.Vicky Kong, head of Hong Kong retail banking for Standard Chartered Bank said that the partnership would enhance customer engagement with existing clients, and help reach out to new ones.Many foreign banks already have a partnership with Alipay in mainland China, but Standard Chartered is the first bank to offer this particular service to Hong Kong.
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Twitter will make it easier for companies to stream live video on its service with the launch on Tuesday of a new set of features aimed at professional broadcasters, Business Insider has learned.Media organizations and advertisers will be able to stream live video directly on Twitter using professional camera equipment, a person familiar with the matter said.Anyone can stream live video using the Twitter mobile app already, but broadcasters currently have no way of streaming with professional equipment unless they strike a deal with Twitter directly.To stream live video on Twitter, companies have so far been forced to use the Twitter-owned Periscope live streaming app, which is complex to use with professional equipment and not directly integrated with Twitter.The company's new interface will let professional broadcasters bypass the Periscope app altogether and stream video directly from their Twitter accounts.Twitter's plan to open up its live video platform was first reported by The Information last week, and Business Insider has independently confirmed that Twitter will announce the change on Tuesday.Twitter wants to encourage the creation of more live video on its platform, which in turn could help the company revive its stagnant growth as its stock languishes near all-time lows.The move also follows in the steps of Facebook, which announced its own set of live video tools for broadcasters back in April.Twitter has struck a number of its own live partnerships in recent months, including deals for the NFL's Thursday Night Football games and financial news shows from Cheddar and Bloomberg.It's unclear if those select deals will remain a key part of Twitter's strategy, or if the company will choose to fund more live video shows from publishers like Facebook has done in the past.A Twitter spokesperson didn't immediately return a request for comment.Visit Markets Insider for constantly updated market quotes for individual stocks, ETFs, indices, commodities and currencies traded around the world.Go Now!NOW WATCH: A hacker explains why Trump using his old Android phone for Twitter could be a huge security threatLoading video...
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China
LeEco co-founder Ding Lei is stepping down from his post as global vice chairman, as well as China and Asia-Pacific chief executive for the company’s electric vehicle division, SEE Plan, he said on Monday.On Chinese microblogging site Weibo, Ding issued a statement citing health reasons for his departure from the automobile unit’s leadership post, although he said he will remain a strategic advisor for the company’s ecosystem research centre.Zhang Hailiang, SEE Plan (China)’s chief executive and chief operating officer, is replacing Ding, the company said later on Monday.LeEco in a statement thanked Ding for his contributions and said it hoped he would continue to work with the company to produce its automobile, should his health permit.“I hope that the LeSee car will go into production soon and achieve success,” Ding wrote.In December, Ding also reportedly left his position as global chief executive at Faraday Future, a US-based electric vehicle start-up backed by LeEco chief executive Jia Yueting, days before the company was due to exhibit its first production vehicle the FF 91.
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For new online retailers selling tangible products, the act of managing shipping — both in terms of actually packing orders and in terms of monitoring expenses — can make the difference between success and failure.In the online retail context, shipping and order fulfillment is one of the most important operations new business owners must monitor and manage.Your products are very light, less than a pound, but they are relatively bulky.Use Flat Rate, Regional ShippingFlat rate and regional rate shipping services are often the best choice for new ecommerce businesses.While flat rate and regional rate services are not always the least expensive way to ship, they are often very competitively priced and they are almost certainly among the easiest-to-understand shipping methods available.
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Complex products don’t make for snappy headlines.Some of these tools have evolved from the release of products designed for other industries, like travel or e-commerce.Google’s AdWords released a feature called ‘ad customisers’ two years ago.Still one of the least widely utilised features within AdWords, it lets you write your ad as a template and import values from a live feed based on keyword, user location or other data points.If we create an ad with a variable for live exchange rates and we keep the file up to date, whenever the ad is shown to the user they will see our current forex values, exactly as they would on our website.With such high cost-per-clicks compared to e-commerce, each click matters so we absolutely must use weapons like this to our advantage.
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UK
One of Beijing’s busiest public toilets is fighting the scourge of toilet paper theft through the use technology – giving out loo roll only to patrons who use a face scanner.The automated facial recognition dispenser comes as a response to elderly residents removing large amounts of toilet paper for use at home.Now, those in need of paper must stand in front of a high-definition camera for three seconds, after removing hats and glasses, before a 60cm ration is released.Those who come too often will be denied, and everyone must wait nine minutes before they can use the machine again.But there have already been reports of software malfunctions, forcing users to wait over a minute in some cases, a difficult situation for those in desperate need of a toilet.The camera and its software have also raised privacy concerns, with some users on social media uneasy about a record of their bathroom use.
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The Drum's dream of opening its very own pub became a reality this morning as we threw open the doors to The Drum Arms in London.Our pop-up boozer at 15 Denman Street has everything you need to keep you refreshed during Advertising Week Europe, but it is missing one thing – a jukebox.So we've asked some of the industry's top talents, including Twitter's Bruce Daisley, MediaCom's Karen Blackett and even the mysterious Media Lad, to curate the pub's soundtrack for the week by compiling playlists for us.And if you can't join us in The Drum Arms, you can still enjoy a taster of the industry's favourite tracks by checking out their Spotify selections below.Curated by The Drum editorial team all across the world.James Whatley is the planning partner of innovation at @OgilvyUK Advertising.
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