Val Strefeler

Val Strefeler

Followers 6
Following 10
UK
IFA executive director Jens Heithecker expects Samsung to unveil the Galaxy Note 8 in Berlin this year."My personal perspective is that IFA would be the better place (to unveil the new Note smartphone)," he said at an IFA press conference in Lisbon on Saturday (22 April), reports the Korea Times."The big advantage is that we have a lot of media and journalists from all around the world in Berlin.It is not possible to bring them all together in other cities wherever it is, in August.Starting with the first generation Galaxy Note to Note 2, 3 and 4, Samsung chose the IFA trade show to showcase the devices.After that, it made New York the venue to unveil the Note devices targeting the North American market.
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Silicon Valley Comic Con, now in its second year, took over the San Jose Convention Center in San Jose, Calif. this weekend bringing with it thousands of attendees, dozens of costumed heroes and, well, a few robots, too.The event was formed by resident technophile – as well as famous Apple co-founder – Steve Wozniak and comic book maven Stan Lee back in 2016 as a Northern California extension of the massive celebration that takes place down in San Diego each year.While Silicon Valley Comic Con (SVCC, for short) shares its roots with its southern cousin, this show is slightly different in the sense that it’s smaller in scale and attendance and, instead of focusing solely on pop-culture, extends an invitation to local tech companies to partake in the three-day event.To that end Sony and Facebook both acted as sponsors to the event offering demos and giveaway gifts to attendees, while the convention floor itself played host to the National Aeronautics and Space Administration (NASA).If game consoles, comic books, cosplayers and former astronauts are your scene, this is the place to be.But if you missed this year’s event, don’t worry – we scoured the show floor to find some of the most interesting sights of the show and compiled them in gallery form for your viewing pleasure.
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Then your team was slammed with work when you came back after the new year - and suddenly it’s been four months since your company published a blog post or an infographic, much less released an eBook.If you take a practical, incremental approach to understanding what went wrong and fixing it, the entire process becomes more manageable and less intimidating.If you’re a fan of procedural dramas, get excited, because this is your chance to conduct your very own autopsy - on your content creation process.Behind the collapse of every content creation effort is a host of possible causes, and it’s your job to figure out exactly which ones apply to your case.Or maybe your leader lost his or her enthusiasm for the program, or had so many other things to do that signing off on new content fell to the bottom of the list.It’s hard to stay on track with content creation if you don’t have a content marketing plan that supports your broader business goals.
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Both the Google Home and Amazon Echo personal speakers and AI bots are able to provide updates about your day, details on your commute and information that's specific to you.The problem comes when someone else who lives in the same space as the devices wants information personalised to them.With its latest update, Google is trying to address this challenge.Now it is possible to train the device to recognise and identify six different voices.This means it is possible to connect different Google accounts on the same Home and get a more personalised service.The company is using its artificial intelligence neural networks – that work in search and Google Translate – to identify different people.
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Three co-founders of ride-hailing service Yidao Yongche (易到 in Chinese), announced their resignations today in a joint statement, following a recent spat between Yidao CEO Zhou Hang and the company’s controlling shareholder LeEco, our sister site TechNode Chinese is reporting.In the joint statement, the three co-founders Zhou Hang, Yang Yun and Tang Peng said that they started to fade out from the management since LeEco appointed Peng Gang as Yidao’s president last June.They stayed with the company (job titles retained and a token amount of compensation paid but had no real power) to help facilitate financing and ensure a smooth handover of the company at the request of LeEco but found only unwanted interference and their reputations being maliciously attacked.LeEco bought a 70% stake in the ride-hailing service in October 2015 and became its controlling shareholder.Public information shows that Zhou, Yang, and Tang remain Yidao’s second, third and fourth-largest shareholder, each holding a 25.33%, 2.29% and 1.91% stake in Beijing Dongfang Cheyun Information Technology (北京东方车云信息技术有限公司 in Chinese), the operator behind Yidao.The verbal grenades may subside with the departures of these co-founders, but serious financial challenges have yet to be resolved for Yidao and LeEco.It all goes back to LeEco’s cash squeeze.Shallow-pocketed LeEco began to slash its spending on the ride-hailing service last year, as years of breakneck expansion into myriads of businesses, coupled with declining performances, has put a strain on the purse of LeEco.And LeEco’s cash spinner Leshi Internet Information (乐视网 in Chinese) even saw its 2016 net profit fall 3.19% year on year to RMB 555 million, the first decline since it went public eight years ago (in Chinese).This cash crunch has inevitably threw Yidao into turmoil, as the ride-hailing firm has been relying heavily on LeEco’s financial support to subsidize rides.In this ride-hailing market gradually cornered by Didi Chuxing, Yidao and other small players have had to continue their subsidy campaigns to woo consumers and drivers in hopes of a turnaround in this brutal contest.Yidao’s cash conditions have scarcely improved even after LeEco managed to secure an RMB 15 billion funding program from real estate titan Sunac in January, as the investments are meant to boost LeEco’s core business lines such as the company’s TV making and film production units, while those non-core and cash-burning ones are not in the picture.Word is out (which has not yet been officially confirmed) that Zhou found another potential investor Shunwei Capital and submitted an investment plan to LeEco in February.Yet the plan was scrapped as LeEco failed to reach consensus with Zhou on the sum of the consideration.And an even deeper reason may be LeEco’s fear of losing control of the company since Shunwei Capital is a VC firm set up by Lei Jun, founder of Xiaomi, a longtime rival of LeEco.Zhou joined Shunwei two weeks ago.There are signs that LeEco is orchestrating a new round of financing for the besieged car-hailing service.
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I'm fairly new to Facebook ads and have been testing and learning for a month.During this month I've spent $600 and made $800 in sales, however it takes a huge amount of my time to learn this.I want to invest my time into creating more value for customers.Tim Ferriss talks about outsourcing difficult tasks and I've recently learned that Russell Brunson doesn't ever even run fb/google campaigns, his "team" does it.So I'm wondering if any of you do this?How much should I pay?
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Major technology disruption creates winners and losers, and the rise of digital video streaming comes at the expense of traditional cable and broadcast television companies, which are losing subscribers and viewers in record numbers.But even as Amazon and Facebook dominate in this space generating billions in revenues, a little-known small player that’s been attracting fresh investor attention is NeuLion, which posted relatively miniscule revenues of $100 million in 2016.But a key attraction for investor interest in NeuLion, based in Plainview, New York, and trades on the Toronto Stock Exchange is the customer base which includes some pro-sports giants, such as the National Football League, National Basketball Association and UFC, or Ultimate Fighting Championship.A recent study by TiVo shows the number of consumers dropping traditional cable and satellite TV services has been growing in big numbers.Bypassing cable and going “over-the-top” is considered a less expensive monthly cost for viewers and empowers subscribers seeking more programming freedom of choice.So for investors seeking to profit from this mega-trend, the obvious sizzle stocks reaping the benefit of cord cutting include pure plays, such as Netflix, and the more diversified companies Amazon and Facebook, which are buying content rights to make live events, including sports games, available live and on-demand.
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Unhealthy expectations, biased casting and low wages can make it an unpleasant experience for anyone without the recognition of a Karlie Kloss or Gigi Hadid.For our latest installment of confessions, in which we grant anonymity for honesty, we talk to a model who’s worked in the industry for 11 years — shooting with the likes of Sports Illustrated, Glamour and Love Magazine — about the struggles of being an “average-size” model, the overwhelming pressure of social media and the often-despicable treatment she endures from men on set.On starting out in the industry as a curvier model:It was tough, because I’m a size eight, so I never fit into either category.When I was scouted, my agent wanted me to be straight-size, so I was encouraged to lose weight, which was very challenging for me, because I’m just not naturally that size.My model scout sent me into agencies on the plus board because, at that point, the plus board was the only option for any girls over size four or six.
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It was also among one of the recommended apps by Apple when iPhone 6 and Apple Watch were launched.With Air Matters, you don’t actually have to open the blue triangular app icon to get a glimpse of air quality data in a certain location.As long as users have chosen the air quality measurements they would like to monitor, it will show real-time air quality information on the desktop.Measurements that the app offers include Air Quality Index (AQI) and PM 2.5.Air quality app icons on an iPhone menu.So far, the app has grown to support 12 languages and six AQI standards to target users around the world.“We started from China.Indians need our app as their country’s air is polluted,” said Air Matters co-founder Wang Jun.Geographically, Air Matters offers air quality information for more than 3,000 cities from 50 countries, and collects information from over 11,000 air monitor stations around the world.As compared to its foreign counterpart Plume Air Report, it was reported that Plume works in 150 cities around the world.World air quality map on Air Matters’ app.
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Alright, so this may get a little long but I'll keep it as concise as I can.I live in a rural-ish midwestern city.It's a city of 60k with a handful of smaller towns in a 50 mile radius.You know how it goes.My mother started a store back in Fall 2014 in a small town roughly 15 miles away from the city selling furniture/antiques/collectibles.I've been working with them on Facebook marketing since they started.
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In April last year, Britain made the historic decision to leave the European Union.A website allowing people to register for the referendum deciding whether the UK remained a member of the EU bloc collapsed just hours before the vote, prompting speculation it was hacked to influence the result.A report from the Public Administration and Constitutional Affairs select committee said there were “indications” the website had been targeted by a botnet causing a DDoS (Distributed Denial of Service) attack which brought it offline.We do not rule out the possibility that there was foreign interference in the EU referendumThe situation has familiarities with a US investigation focusing on whether its presidential elections were influenced by foreign cyber hacking.US intelligence accuses state-linked Russian hackers.
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I’ve always been a little fascinated as to how much people actually care about this, but either way, Twitter has announced a new option which will enable brands to purchase Custom Hearts for their Periscope videos.Custom Hearts are exactly as they sound – rather than the generic Periscope hearts that float up on screen during a broadcast, brands will be able to create their own, campaign-specific logos and icons for people to apply during the broadcast.Here are some examples of how they look in practice:From left: a Custom Heart promoting the latest Fast and the Furious film, an example of the Super Bowl-themed hearts and one from The Australian Open.“Periscope hearts are unique to the live video experience on Twitter and Periscope and allow anyone in the audience to engage and show support for the broadcaster by tapping to send hearts.Now, via Custom Hearts, Periscope hearts can be tailored to a brand’s campaign, opening up an organic way for branded content to be present throughout a live experience.
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Long gone are the days of people watching commercials on TV and using the Yellow Pages before they make a purchase - buyers these days put more trust in recommendations and promotions from third party influencers than they do from paid advertisements.Third party credibility provided by social media celebrities and industry influencers can provide businesses with highly coveted visibility, traffic and ultimately, sales.What do you hope to achieve from engaging with influencers?Jason Berkowitz of Break the Web Digital Marketing suggests this:“If you’re not already familiar with the influencers in your industry, begin by searching relevant hashtags on Twitter to find out who’s participating in the conversation.From there, get to know your target list by reading through their social media posts and content to make sure they align with your brand and your mission.
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NASA's Innovative Advanced Concepts program funds the development of early-stage, far-out technologies that have the potential to essentially turn science fiction into reality.The space agency last week announced a list of 22 projects it's investing in this year.These include two ways to explore the surface of Pluto; a soft, asteroid-tossing robot; and technology that could make interstellar travel possible.Flip through this slideshow for a look at the dozen most fascinating projects, including this one from a team at UC Berkeley working to develop synthetic microorganisms that can both detoxify the soil on Mars and fertilize it to make it ready for agricultural use.The surface of Venus is hot enough to melt lead, with pressures high enough to crush the hull of a submarine.Using high-temperature electronics, NASA is continuing work on a project that could produce a rover that can handle the second planet's uber-extreme conditions.
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The Royal Navy's Elizabeth-class aircraft carriers may be readying themselves for launch but the current flagship of the organisation's fleet has a far less certain future.It's reported the HMS Ocean, the UK's 28,000-ton helicopter carrier, is up for sale and the UK government is said to be in discussion with foreign governments, including Brazil.Whatever the fate of the 20-year-old ship, though, there's now a unique chance to experience what life onboard the vessel is like.A new Channel 4 documentary sees a camera crew go behind the scenes as the ship made a nine-week journey across the seas.Warship follows HMS Ocean as it embarked on a seven-month deployment last September.The ship's mission culminated in it taking the role of command platform for the United States Naval Combined Task Force 50 in the Gulf making it the first UK ship to lead a US task force in the Middle East.
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To learn more and subscribe, please click here.On Wednesday, Amazon released a new application programming interface (API) that lets Alexa developers build skills that use real-time user location data, reports Fortune.Users must first give Amazon permission to share their location data with developers.For example, Philips Hue, with users' consent, could access location data via its own mobile application.However, this data paints only a partial picture of where Alexa is being used — for example, a user could bring their Echo Dot with them on vacation.With access to users' real-time location data, developers can create a more personalized user experience.For example, developers working on the GrubHub skill can now program it to allow a user to ask Alexa to find the nearest Mexican restaurant while the user is in the car.The skill can then recommend three nearby restaurants based on that user's location.This is an ability that Siri and Google Assistant, two of Alexa’s primary competitors, already have.This is part of Amazon’s larger strategy to build up the Alexa ecosystem by enhancing the user experience and expanding its hardware footprint.
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The kitchen table was where a young Shannon Pruitt, president of LA’s The Story Lab, cooked up her first stories.Her life and career since then has been nothing short of exceptional, and not only because we featured her on our women's leadership podcast.Pruitt’s career has spanned the TV worlds of Warner Bros. and 19 Entertainment, working for the likes of Simon Cowell and Mark Burnett before switching over to the Dentsu Aegis shop in 2014.The Oregon native prides a small-town upbringing for the foundation that’s helped her work with the likes of the new and old.Storytelling has been her passion from an early age, and when you spend your career around the world’s best stories and storytellers, being named one of Southern California’s top media execs seems more than natural — and makes it only natural for us to get Beyond the Brief with Shannon Pruitt.It makes both a personal connection and is relevant to culture, and it moves me every time.
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While the use of online video has become an influential and effective way for advertisers and publishers to promote their products or services, the practice is also intrusiveness and lacks compelling features.The integration of artificial intelligence into online advertising is boosting video ad effectiveness while enhancing view experience, local media is reporting (in Chinese).Artificial intelligence is sweeping the technology industry, making waves in everything from unmanned vehicles to online advertising.This new advertising model will be a blessing for video-streaming websites in China, which have slid into huge losses in recent years despite enjoying robust growth in terms of average daily viewers, video views and watch time.Losses (in Chinese) even widened for some big Chinese video streaming firms.Chinese search giant Baidu’s streaming video unit iQiyi incurred a loss of US$ 398 million last year, while e-commerce powerhouse Alibaba’s video streaming service Youku Tudou, which has yet to publish its 2016 annual results, saw a net loss of around US$ 68.5 million in Q3 2106 alone.The new advertising mode may provide a viable solution for both publishers and video content providers to monetize online video.Take Taiwan-based AI startup Viscovery as an example.Founded in 2013, the AI startup focuses on image recognition and video content analysis.The company launched the “Video Discovery Service” (VDS) integrating computer vision and deep learning technology, able to recognize seven major categories in videos: face, image, text, audio, motion, object, and scene (FITAMOS).The innovative VDS service, which can fulfill more than 20 million auto-tagging requests on the back of a database of over 10M commercial product SKUs, can help advertisers capture every frame of business opportunity and place the ad accurately to the second.
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The Drum editor, Stephen Lepitak offers his weekly take on a couple of industry trends and from and highlights a few things ahead for The Drum.Last year we were hearing about rebates in media agencies, then recently more about ad misplacement on YouTube, meanwhile the 'big four' consultancies, such as Accenture Interactive, are shaping up to help clients with their digital media buying needs.Add to that the growth of in-house trading desks, that are one more move that could really eat the lunches of some of the media agencies, should top spending clients go down that route.As the headlines about ad misplacement continue to appear, why shouldn't they want to avoid the gamble that their expensive agencies are seemingly not capable of steering?However, it also faces a subscription base that is hoovering up the content, at a pace production speeds cannot keep up with.Add to that the fragmentation of streaming means people's favorite shows and movies maybe now found elsewhere instead.
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How much of science is truly accurate, and how much should we distrust?John Ioannidis, professor of disease prevention at the Stanford School of Medicine, spends his time trying to answer these questions - by combing through research papers to root out false, misleading and exaggerated results.As a director at the Meta-Research Innovation Center at Stanford, Ioannidis looks into risk factors such as experimental error, bias and conflicts of interest to understand their role in causing false results.He talks to WIRED about how technological advancement has made it easier to make mistakes and the consequences of placing too much pressure on researchers to perform.These are questions that arise in practically every scientific field.When it comes to issues of scientific curiosity, if you get it wrong, people will not get hurt.
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