Val Strefeler

Val Strefeler

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Following 18
US
DCM has launched a new creative division to consult on how brands can better integrate with cinema showing confidence in the medium's growth.DCM, serves about 82% of UK screens with ads, touching down with Cineworld, Odeon, Vue, Curzon Cinemas, Everyman Cinemas, Picturehouse Cinemas and the independents.It hopes it can use its industry contacts and expertise to better contextualise creative to the big screen – and hopefully deliver higher ROIs.“People are actually paying to pay attention” said Zoe Aresti, head of marketing and communications at DCM, talking up cinema's value as stage for ads and brand activity.The intent behind the launch is to “capture the cultural moments inspired by film," she said.To do this DCM will work with agencies and brands to deliver creative across four content areas, technology, film content, film partnerships and content production.
China
The pre-sale for the upcoming Ulefone Power 3 is getting closer and closer, and to add fuel to the flames, Ulefone decide to bring a warm-up eventw where 3 pieces of Ulefone Power 3 will be given away.Do the following to win one of 3 free Ulefone Power 3 pieces :Subscribe to the Ulefone official website and you will get have a chance to get coupons and a Ulefone Power 3 for free.Choose your favorite feature of the Power 3Submit your vote and valid e-mail address,In addition to that, you can take a small survey, answer questions like “Which smartphone are you using right now?” and “What are you most dissatisfied with your smartphone?”, then you might win an Ulefone Power 3 as a gift.
US
Instagram rolled out two major updates to its Stories feature: the ability to add Stories to its Archive feature, and the ability to group previously shared Stories into Highlights on users’ profiles.The two new updates are currently available to users with Instagram version 25 on iOS and Android.Instagram said in a blog post that starting Tuesday, Stories will automatically be saved to users’ private Archives after they expire, and users have the options of resharing those Stories as posts in the Facebook-owned photo- and video-sharing network’s feed, adding them to highlights or turning the feature off altogether.Instagram added, “To access the Stories in your Archive, tap the Archive icon on your profile.From there, you can easily switch between your Posts Archive and your new Stories Archive.The first story from each day will show a date indicator to help you navigate your archive as you scroll.
UK
After months of anticipation, luxury automobile manufacturer Lamborghini finally unveiled the Urus SUV.Packed with the company’s first production turbocharged engine — a twin-turbo 4.0-liter V8, 650 horsepower, and 627 pound-feet of torque the Lamborghini Urus is nothing short of an automotive monster, but all of this engineering, of course, comes at a cost — $200,000, to be exact.125 Spike the Beetle original pieces of artSpike the Stag beetle made our list of best pets of Instagram for his general charm, ornate tea parties, and, of course, his penchant for marker-on-canvas original creations.Spike’s original magnum opus auctioned earlier this year and sold on eBay for nearly $1,600.Two of those Cheetos shaped like Harambe
US
Coca-Cola is returning to the Super Bowl next year with fresh creative, a spokesperson for the brand confirmed to Adweek.The concept of new creative is a change from some of the brand’s previous big game spots.Last year, Coke ran a recycled 30-second spot, “Classic Love Story.” The ad featured Coke Zero and Coke Life products alongside different food pairings.The spot landed on Adweek’s list of The 5 Worst Ads of Super Bowl LI, mostly because consumers had already seen that work.Ahead of that same game, Super Bowl LI, Coke ran a spot before the game that was also recycled: its contentious 2014 “It’s Beautiful” Super Bowl ad, which was set to America the Beautiful (sung in many different languages) and showed people of all different backgrounds enjoying the product.In 2015, Coca-Cola teamed up with Marvel for a 60-second spot.
UK
Cloudera, Tata Communications aim to boost business growth by offering a solution suite to optimise data use.Tata Communications and Cloudera aim to tackle the data deluge enterprises are facing by offering a service to help unleash the power of their data.Leveraging Cloudera’s machine learning and analytics capability alongside Tata Communications’ cloud platform, the two companies are able to offer enterprises the ability to quickly capture, store and analyse data across multiple sources with managed services.IDC predicts that 163 zettabytes of data will be generated by 2025, ten times the amount generated last year.Therefore, this immense amount of growth brings the challenge of managing various types of data, from different sources without bursting business budgets.With the challenge to manage more data than ever before, Cloudera and Tata Communications’ solution is a problem solver for businesses.
US
Google has finally released an updated version of its Gmail app that fills the entirety of Apple's iPhone X display.The update to the iOS app also adds support for third-party email services like Apple iCloud, Microsoft Outlook, and Yahoo Mail, something we first saw in beta back in October.The iPhone X has been in buyers' hands since November 3rd.In that time, Google has updated several notable apps to support Apple's 5.8-inch notched display.These include Waze and Google Maps; the eponymous Google app; Google Home and Assistant; Google Drive, Docs, Slides, and Sheets; Google Photos; and Google Translate.Gmail was the glaring holdout, presumably delayed by the addition of the IMAP protocol needed to support non-Google email accounts.
US
Technology is changing continually, with newer and stranger devices created every week.Even the technology we never thought would go out of style is changing: Television is moving to the internet, the internet is reaching the remotest areas of the world, and the globe may soon be covered in actual robots.The eventual takeover of AI has been prophesized by hundreds of books, films, and TV shows, but a few brave directors see a brighter future for human and robot-kind.These three films show a positive side to the rise of AI, and I’m 90% sure they weren’t produced by robots.WALL-E saves the human raceComing off a groundbreaking streak of award-winning animated films, Pixar Studio’s 2008 animated movie WALL-E brings us the most adorable and lovable robot to ever grace the silver screen.
US
Over the Thanksgiving weekend, intrepid player-investigators caught Bungie misleading players about how much experience they were actually getting for repeated quests in the game.In the wake of that embarrassing revelation, Bungie last night posted a lengthy "State of Destiny 2" development post promising to be "more open" about the game's systems and offering a detailed roadmap of upcoming changes."Our team has been reading feedback and working on updates to improve the game," Design Director Luke Smith and Game Director Christopher Barrett wrote in the post."We’ve also been reading some tough criticism about our lack of communication, and we agree we need to be more open... We know it’s frustrating when there isn’t enough of a dialog with the development team.You have our commitment that we’re going to do a better job going forward."Addressing the XP system complaints specifically, Bungie explained that the hidden scaling for repeated missions was intended to "keep slower-paced activities as rewarding as high-intensity grinding without confusing variations in displayed XP values."
UK
Big energy companies are facing a regulatory crackdown after Dermot Nolan, the Ofgem chief executive said companies had failed to act quickly enough and should move faster to take customers off standard variable tariffs.Nolan said that while two million fewer customers were on standard variable tariffs than a year ago, the market was still not working as well as it should.In fact, Ofgem estimates about two-thirds of households are still affected by these worst-value tariffs.This represents a huge body of work for the sector.Investigating whether the communications from utilities providers had been effective in informing people of the need to move away from SVTs, Wiraya’s recent study of 2,000 UK based residents revealed just 17% are actually aware they are affected.As the country heads into another cold winter with expensive tariffs in place and price caps yet to take effect, vulnerable age groups both young and old are preparing to layer up rather than turn the heating on.
US
The FDA has approved the first medical device accessory for the Apple Watch, made by AliveCor, whose CEO is former Google+ boss Vic Gundotra.The accessory is AliveCor's KardiaBand electrocardiogram (EKG) reader, a sensor that pairs with an app and can detect abnormal heart rhythm and atrial fibrillation (AFib).The user touches the sensor, which snaps into a slot on the watch's band, to get an EKG reading in 30 seconds.The recording can then be sent to a doctor.Using AI, the KardiaBand can predict and analyze someone’s heart rate based on data from both sick and healthy people, Bloomberg notes.“It doesn’t apply a generic range — instead, it determines what’s abnormal for you.” A device like this could play an important role in quickly diagnosing abnormalities and then alerting health-care professionals to life-threatening situations.
US
Ericsson and Corda Campus have announced plans to set up a 5G Life Campus in Hasselt, Belgium, which will be used to test new technologies and applications.The 5G Life Campus will be located at Corda Campus, a technology park, and connected to connected to Ericsson’s R centre in Aachen, Germany, where Ericsson’s 5G pilot projects are executed.The campus will act as a test environment for industry players to develop and trial new applications for the 5G world.“Corda Campus is a high technology campus, where more than 200 innovative companies work on new products and services every day,” said Raf Degens, Director of Corda Campus.“With Ericsson, this 5G Life Campus will provide industries a way to prepare for the future and grow faster.”“Ericsson and Corda Campus will engage Belgian enterprises to be key players in the development of 5G, helping to speed up industrial digitalization in the country and Europe,” said Saskia Van Uffelen, Country Manager of Ericsson Belgium and Luxembourg.
UK
Some people say that the Coca Cola lorry is a Christmas icon, and that it wouldn't be Christmas without it.Others say it's a corporate attempt to take over Christmas, and encourages obesity in the process.Well the latter group won't like this very much, because Coca Cola is letting people win a night inside the iconic lorry.But before you say anything, the inside has been kitted out with all the usual bedroomy things like beds, a TV, and a Coca Cola brand mini fridge that is (presumably) filled with coke.So it's not like you're jumping into the back of an actual lorry, and slumming it by pretending to be an illegal immigrant.The night in question is 15th December, the location is Lambeth in London, and there's room for two people to stay over.
UK
Before falling for Prince Harry’s charms (and accepting his proposal), Meghan Markle was just another actress trying to make a name for herself.Prior to hitting pay dirt playing lawyer Rachel Zane on the US drama ‘Suits’, Meghan had more than her fair share of blink-and-you’ll-miss-her bit-parts.OK, so the vast majority of her roles would have passed British audiences by unless you’ve got a thing for made-for-TV Hallmark movies (no judgement here), or the US version of ‘Deal Or No Deal’.But whilst most people were focusing on Jennifer Aniston’s turn as a sex-mad dentist in the 2011 big screen hit ‘Horrible Bosses’, they probably didn’t realise it was Meghan who played the the FedEx delivery girl who was hit on by Jason Sudeikis’s character Kurt.Alas, it looks like she’ll now be retiring from the acting world, with the seventh series of ‘Suits’ rumoured to be her swansong ahead of her wedding to Prince Harry next year.If you’ve seen Meghan in anything other than ‘Suits’, then it’s probably in this big screen comedy.
UK
William Henry Fox Talbot, the British scientist and inventor, who was born in 1800, was a polymath, well-versed in subjects from botany to the classics, which he studied at Cambridge University.But it was his frustration with paper and pencil that led to his most lasting contributions, in the nascent medium of photography.Using light-sensitive silver nitrate, he was able to create “photogenic drawings,” imprinting the shadows of opaque objects onto paper.A few years later, he would develop a new and more stable photographic technique, the calotype, which was far more economical than the daguerreotype, Louis-Jacques-Mandé Daguerre’s method for capturing images on polished silver plating.Talbot’s pioneering images—which the University of Oxford’s Bodleian Library is currently in the process of digitizing—are a window into his obsessions, both alchemical and aesthetic.When he brought his camera to Oxford’s campus to document the university’s architecture, he was working to insure that he could capture detail beyond the formal scenes he had been arranging at his estate, and was also enchanted by the idea of imbuing his images with a historical quality that might help them transcend his era.
US
An anonymous reader quotes BGR: A few days after the iPhone X launched in stores, Samsung came out with an anti-iPhone campaign...I actually did not expect Samsung to pull off cheap tricks like that, but it sure looks like the iPhone X is a pretty scary device to fight against.But what probably nobody saw coming is Motorola trolling Samsung with an ad of its own...The "Up-upgrade to Motorola" ad offers the alternate ending to Samsung's ad, as Motorola explains on its Facebook page... Motorola doesn't even mention the iPhone X, so if you haven't seen Samsung's ad, you'd think it's just going after Galaxy handsets.Elsewhere on Facebook, Motorola specifically referenced the attachable accessories available for their Moto Z when mocking the Galaxy Note 8."Why settle for edge-to-edge, when you could project your screen up to 70 inches?"
UK
The Huawei Mate 10 is the realization of Huawei’s take on the highest-end smartphones released this year.As such, it replicates a number of the most pervasive trends – and not always the good ones.One of these is a “HUAWEI HullView Display” – which is part of the 18:9 screen ratio trend that’s popped up on the biggest brand phones in the world.This device also has a pair of cameras at its back – not unlike a few of the most popular Huawei smartphone releases over the past 12 months.This device has the “world’s first Kirin AI processor” with the Kirin 970 – so says Huawei.Its backside cameras were co-engineered with Leica – similar to a few previous Huawei releases.
US
The Tesla Semi, the automaker’s all-electric transport truck, will retail starting at $150,000 for a version with 300 miles of range, and will also be available in a $180,000 version with 500 miles of range.Interested parties can pre-order them with a base reservation price of $20,000 – or, if they want a “Founders Series,” they can get one for $200,000, with the entire balance due for a reservation to be among the first in line to get one of the initial 1,000 production Semis.This pricing, newly revealed via the Tesla website, is actually incredibly competitive when measured against diesel truck costs.Entry level diesel trucks star at around $100,000, and Tesla promises cost saving of upwards of $200,000 over the life of the truck, based on fuel consumption and electricity vs. diesel costs.Tesla also touts its Semi’s performance benefits, including a 20 second 0 to 60 mph time with an 80,000 lb load attached, and the ability to drive up a 5% grade at 65 mph, which is much faster than is possible in a diesel equivalent towing the same load.The Semi also boasts industry-leading safety fealties, according to Tesla, including a total inability to jackknife, enhanced Autopiilot features and glass that’s designed to resist even the most serious impacts.
UK
The nanobots have been found to kill 90% of cancer cells.Patients could one day be diagnosed and cured of fatal diseases such as cancer through the use of tiny remote-controlled robots.A team of scientists at the Chinese University of Hong Kong, led by Professor Li Zhang, are using a biodegradable substance called spirulina algae.Covered in an iron coating, the nanobots are controlled by magnetic fields.The coil shape of the nanobot allows it to move easily with the help of magnetic waves."Rather than fabricate a functional microbot from scratch using intricate laboratory techniques and process, we set out to directly engineer smart materials in nature, which are endowed with favourable functionalities for medical applications owing to their intrinsic chemical composition," Zhang said.
US
For some, the title could imply possessing an eye for cutting-edge design, or a penchant for bold ideas.Through their distinctive campaigns, each brand displayed their own unique take on what it means to be a visionary.We spoke to representatives from all three brands to get a better insight into the creative process behind their respective campaigns.While all of the finalists displayed an incredible amount of creativity, award winner Refinery29 edged out the competition with their ambitious “29Rooms”, a self-described “immersive, interactive fun house,” designed to empower and inspire women.Filled with bright visuals and brighter ideas, this proverbial Instagrammer’s paradise was wisely held during New York Fashion Week, a conscious decision according to senior brand strategist Finola Austin.“Because Refinery29’s roots are in style, we wanted to host 29Rooms during New York Fashion Week,” she explains.
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