Publicis Groupe’s BBH agreed today to abide by recently renegotiated commercial contracts and cast only union actors in its ads, ending a nearly two-year battle with actors union SAG-AFTRA.The announcement followed a May 15 decision in which administrative law Judge Kenneth W. Chu of the National Labor Relations Board ruled against BBH, finding the ad agency had violated two sections of the National Labor Relations Act when it decided in November 2017 to stop recognizing the union as the exclusive collective bargaining representative of commercial actors.Nearly one year later, the agency released a statement confirming its plans to withdraw entirely from the contract that shapes relationships between the companies that produce ads and the talent that appears in them.At the time, BBH argued it was “not well-served by a contract that was designed for a traditional media landscape” and newer shops that never signed on operated at an advantage in an era when clients increasingly want digital content produced more quickly for less money."We lost the battle, will respect the ruling and move on.Brett Edgar, managing director, BBH New York
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week.We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.Thanks for your insight, Gregg Johnson.It’s Never Going to Be Perfect, So Just Get It DoneThere’s no point in agonizing over making things perfect, sometimes you just have to get it done.Keeping Leads Warm: How Sales Managers Can Smooth the Handoff Between Marketing and Sales
Many businesses have been sunk by Google's algorithm updates.Ever since Google started up in 1998, its core mission has been to deliver the most relevant search results tousers.This started with checking a user’s search query against several criteria, key among them being the frequency with which the search query appeared on any given web page.Owners wanted all the extra business and exposure that could come from ranking on the front page of Google, so they began stuffing their sites with stock phrases they thought would win them traffic.Google’s solution to this fundamental problem has been to periodically release updates to its algorithm.As part of this, Google now takes more serious account of writing quality, looking at everything from sentence length to the level of good grammar.
Instagram debuted Stories in August 2016, and by March 2017, businesses of all sizes were allowed to run ads alongside the ephemeral content format.However, despite the theoretical lack of barriers for smaller brands looking to capitalize on Stories ads, a recent study found that larger companies still enjoyed many advantages.Software-as-a-service company Socialinsider—which offers marketers an analytics tool covering Facebook, Instagram, Twitter and YouTube—examined 135,976 Instagram Stories from 2,548 business accounts and shared its findings.The study found that, on average, brands posted Stories on seven days each month, but follower size was a factor.Brands with 100,000 or more followers posted Stories an average of roughly every two days, while those with fewer than 1,000 followers did so approximately every four days.And Socialinsider pointed out that only business accounts with over 10,000 followers can include links in their Stories, giving them more incentive to create content for this medium.
FaceApp, which edits a person’s photo to imagine how they might look at an older age, quickly went viral this week before becoming the subject of yet another data privacy concern.Founded by the Russian-based company Wireless Lab in January 2017, the app rocketed to popularity when it released a feature that allowed users to place a filter on photos to make people appear older or younger.Since then, though, officials and privacy advocates have raised questions about the app’s privacy policy after realizing its terms give it extensive rights to users’ photos.When users sign up on the app, they agree to, among other things, granting FaceApp “a perpetual, irrevocable, nonexclusive, royalty-free, worldwide, fully-paid, transferable sub-licensable license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, publicly perform and display your User Content and any name, username or likeness provided in connection with your User Content in all media formats and channels now known or later developed, without compensation to you.”The broad, vague terms caused an uproar.But Jeremy Gillula, Electronic Frontier Foundation’s director of technology projects, reviewed FaceApp’s privacy policy and told Adweek that didn’t see any “red flags” in FaceApp’s privacy policy that aren’t also in other apps that come from major tech companies like Facebook and Google.
In 2017, Gartner found that within two years, 81% of marketing leaders expected to be competing mostly or completely on the basis of customer experience.Now we’ve reached those two years, and most marketers understand that data-driven, personalized communication with customers across devices is indeed a dealmaker or dealbreaker for many of today’s consumers.There are signs of progress — Gartner’s CMO Spend Survey 2018-19 found that customer experience initiatives would be allocated 18% of overall marketing budgets (compared to 21% on advertising) — but still, consumers’ lofty expectations are quite hard to match.Most marketers are dealing with vast and disparate sets of data, legacy platforms, and numerous point solutions.Many businesses launch personalization efforts without having a full, data-based picture of who their buyers are — and then they don’t understand why their personalization efforts aren’t getting results.Often, the problem for marketers lies in lack of strategy: knowing where and how to start, and growing from there.
Three weeks after it became persona non grata on the internet, Wayfair, the home goods retailer linked to children in cages, is quietly having a Black Friday in July sale.Wayfair has kept a low profile since June 25, when its employees discovered the company sold $200,000 worth of furniture to a government contractor for use in one of the controversial migrant camps on the border.It seems the whole affair is now far enough in the rearview mirror for Wayfair to start returning to business as usual.But a recent Wayfair mailer that went out in New Jersey promised four days of “thousands of epic deals.”When asked about the company’s apparent change of heart, spokeswoman Molly Delaney wrote in an email, “We have a regular cadence of sales events and promotions on the calendar all throughout the year.”Her only response to the timing was, “We had nothing additional planned in relation to Prime Day.” A spokesperson for RetailMeNot, however, said a promotion like Wayfair’s Black Friday in July would be included in its Prime Day piggyback count, which tracks any retailer offering sales with “Black Friday,” “cyber” or “Prime” in its messaging.
On mobile, our news algorithm offers up only stories we might be interested in based on past clicks, and even the ads we see on social media are specifically tailored to our individual interests.Personalized communication based on our entire history is what we’ve come to expect in our online interactions as consumers — what about in our interactions as employees?Personalization in the B2B world is far behind its B2C counterpart.Currently, individual elements of the sales process are often managed by different departments, which employ cumbersome, slow, and even manual methods.Content produced in collaboration with SAP.Here are a few ways old-school CRMs aren’t cutting it — and how an improved, more personalized CRM might make a huge difference
Prime members worldwide saved more than one billion dollars throughout Prime Day.Members in 18 countries shopped – double the number since the first Prime Day five years ago.A record number of Prime members shopped during Prime Day in the U.S.Amazon welcomed more new Prime members on July 15 than any previous day, and almost as many on July 16 – making these the two biggest days ever for member signups.According to Jeff Bezos, Amazon Founder and CEO:“Members purchased millions of Alexa-enabled devices, received tens of millions of dollars in savings by shopping from Whole Foods Market and bought more than $2 billion of products from independent small and medium-sized businesses.
Earlier this month, Apple made a small step toward making privacy levels more transparent with the signing in with Apple feature.Also, Apple’s iOS 13 operating system now lets users grant one-time access to location.These moves underscore how it’s going to become imperative for brands to give consumers more clarity around why their data is collected and more control over how it’s used.Here are two big things marketers can do to be more transparent about the data they are collecting on their apps and websites.The most obvious move is to follow Apple’s lead and give your users more control over the data you collect.It also lets users bypass using Google and Facebook’s log-in features, alleviating some people’s concerns with over-sharing data on those platforms.
No one starts their hiring process by saying, “Today I’m going to make some biased hiring decisions.” But those decisions happen every day, and the advertising industry—despite some agencies’ best efforts—remains far too homogenous, with some groups significantly underrepresented.One reason bias is so pervasive is that it’s part of human nature.But in the workplace, bias is like a disease, and it’s only going to get worse unless companies take deliberate steps to address it.Here are three areas where unconscious bias has the biggest effect on hiring decisions and how agencies can fight back.This means that even if you have a great referral come in, you should still conduct comprehensive, formal job searches and openly post official job descriptions for available roles.Explain to employees that referrals should be considered a way to welcome underrepresented people into the industry.
Are icons easier for Twitter users to follow than labels?The social network is about to find out.As part of its ongoing efforts to improve conversations on its platform, Twitter began a test in April of adding labels for replies, author, mentioned and following, in order to make it easier for its users to follow and participate in discussions.This week, the social network kicked off a different test with “a small percentage of users globally,” in which small icons are added next to users’ profile pictures in replies to tweets.We're testing icons instead of labels within replies.Check it out and let us know what you think!
Zappos, the company that made free shipping and returns the norm in ecommerce, is turning 20.To celebrate, Zappos is unrolling a series of marketing initiatives to bring old and new customers into the fold.To start with, the company is reverting its website to its original 1999 look on July 19 for one day only, bringing back a 110% price-match guarantee on August 12 and offering several items for $19.99.Zappos is also partnering with seven brands for limited-edition exclusive collections.While most of this is a play on nostalgia, Joseph Grusman, general manager of ecommerce marketing at Zappos, said it’s part of Zappos taking a 360-degree approach to marketing and attempting to reach different parts of the customer funnel.It’s coming up with new value propositions.”
The recent Women’s World Cup in France was a global phenomenon.Beyond the headlines about the U.S. victory and subsequent stories about Megan Rapinoe, one of the team’s captains, clashing with Donald Trump and pay equity, there was a focus on the high level of play and emerging talent in the sport.While the tournament certainly generated excitement around women’s soccer, there continues to be greater interest in women’s sports across the board.To that end, sports and talent agency Wasserman launched a new women-focused division called The Collective last week with the goal of raising the visibility of women in sports, entertainment and culture.The Collective represents a slew of elite, high-profile athletes including Rapinoe, her teammate Alex Morgan, WNBA star Sue Bird, hockey player Hilary Knight, swimmers Simone Manuel and Katie Ledecky, and former soccer players Abby Wambach and Mia Hamm.The practice also serves brands and property clients like American Express, Wells Fargo, Microsoft, Diageo, AT and Carmax.
The environment was top-of-mind for Facebook users in June, as biodegradation was one of Facebook IQ’s Topics to Watch for the month.Conversation about biodegradation and associated topics hot-melt adhesive, packaging and labeling, polymer, adhesive, bioplastic, Styrofoam, toxicity, plastic and food was up 25.9 times versus June 2018 and 2.5 times compared with May, led primarily by women 18 through 24.Facebook IQ wrote, “Sustainability is on the rise, and people are interested in using products that come in biodegradable packaging, which can be broken down by bacteria and fungi.For brands, the pressure is growing to be more environmentally responsible, and biodegradability is an important factor for people choosing what and where to purchase.”People worked up a hunger thinking about sustainability, as discussion about egg waffle and associated topics pancakes, Hong Kong, food, Pampered Chef, dessert, breakfast, ice cream, bacon, cheese and eating was up two times year-over-year and 0.8 times month-over-month, dominated by women 25 through 64.Facebook IQ wrote, “A street food that originated in Hong Kong, egg waffles are characterized by their bubble-like texture, which gives them a consistency somewhere between classic waffles and pancakes.
LinkedIn updates Campaign Manager, adds brand awareness, conversion campaign optionsLinkedIn has rolled out a number of campaign conversion improvements and new brand awareness additions to its Campaign Manager.The updates are poised to enhance LinkedIn’s (client) objective-based ad platform goals.Brands ‘Out Of Touch’ With American Women61 percent see portrayal in advertising as completely out of touch, and 56 percent want brands to stand up for women, according to newly-released data from Kantar’s U.S Monitor survey of Americans’ attitudes, values and motivations.Survey Reports 60% of Marketers Ignore Consumer Expectations; Still Rely on Single-Channel Customer Engagement
Let’s step into the world of brand storytelling a bit.Honestly, it’s a place where many of us content marketers feel a little hamstrung.For example, look at a Nike brand value statement:“(Nike) brings inspiration and innovation to every athlete in the world and if you have a body, you are an athlete.”That’s really, really good stuff, and helpful if you’re trying to understand the Nike brand.The wonderful storytelling coach and messaging strategist Tamsen Webster calls this concept the “Red Thread” (which I love).
We live in a time when it’s hard to find anything that can truly bring people together.There were those first, glorious few weeks of Pokémon Go, and of course the universal joy of mocking that coffee cup sitting on the table in Game of Thrones.Something so unnerving and dissonant with the psyche that watching it automatically binds you to all of humanity in what can only be described as a shared nightmare.It is the trailer for Cats, the movie adaption of Andrew Lloyd Webber’s Broadway classic.To watch it is to stare into the abyss, only to have the abyss anthro-erotically purr back, making pawing motions at you before rubbing its humanoid butt against your leg.— Trey Northcutt (@trey_northcutt) July 18, 2019
It’s about to get real busy for Erin Andrews.The Fox Sports NFL sideline reporter is preparing for training camp and reading up on draft picks and returning players.She’s also heading back to the ballroom as co-host of ABC’s Dancing with the Stars in September.The cervical cancer survivor, who just turned 41, would also like to have a baby soon.Andrews still made time to take part in our Women Trailblazers event earlier this week in a very lively and candid discussion with Adweek editor Lisa Granatstein.Watch below for the full discussion, which ranges from her 2008 stalking incident, to why she won’t comment on the National Anthem kneeling controversy, to the still nerve-wracking role on the NFL sideline: “My first hit back for our first game of the season, Dallas/Giants, I will be dry-heaving in my mouth,” Andrews joked.
Ad tech has transformed the way the industry has thought about how outdoor ads can be bought and sold, but it is still grappling with the issue of how to verify such executions can be used to achieve marketing KPIs such as brand uplift, etcetera.Recent months have seen digital billboards of all shapes and sizes effectively plugged into programmatic pipes, making that inventory as easy to buy—and geo-target—as a typical banner ad you’d find on the web.The one flaw in the field, of course, is that unlike the cookies and trackers of the web, the outdoor world is difficult to measure uplift.Now, it looks like companies are trying to steer that ship.This week, OOH ad platform AdQuick and taxi ad-tech outfit Firefly separately announced initiatives to transform the way each company measures audience uplift and attribution in the OOH space.“I never really understood how in the world these out-of-home guys got their impressions, or understood if something’s worked or not,” said Firefly’s chief analytics officer Taylan Yildiz, who was brought onto the company this week after a 10-year tenure at Google.