For Americans fond of their brewskies, Dec. 5, 1933, was arguably the biggest day in history.To show their gratitude to Franklin D. Roosevelt—who’d reportedly said, “What America needs now is a drink”—two brewers sent gifts to the president.Yuengling’s Traditional Amber Lager is the best-tasting domestic brew in the United States, according to Ranker.Reins of the brewery will soon pass to the sixth generation of Yuenglings—all of them sisters.And oh yeah—the company happens to be celebrating its 190th birthday this year.Control of the Yuengling brewing dynasty is about to pass not just to the hands of one woman, but to four of them.
A high-profile lawsuit pitting Accenture against former client Hertz has moved into a new stage, with lawyers for the international consulting firm indicating they plan to file for dismissal of all claims.The suit filed in April claims Accenture failed to deliver a revamped website and mobile app as contractually stipulated.According to a letter to the judge in the case from the law firm Wiggin and Dana, which is representing Accenture, the defendant will also “assert counterclaims” including those regarding “past-due invoices” in the contract.The initial suit claimed Hertz has already paid more than $32 million dollars to Accenture’s digital division despite the fact the company has not completed the work."Accenture has notified the court that it intends to file a motion to dismiss in the Hertz lawsuit."The letter, filed in the United States District Court for the Southern District of New York on Friday, is embedded at the bottom of this story.
PepsiCo vp of marketing for colas and Adweek contributor Todd Kaplan still sees America’s second most popular soda as a challenger brand—and this summer, his team and their agency partners want to make the biggest possible splash by pushing that narrative on the country’s fastest-growing social platform, Instagram.To do so, they teamed up with the Facebook-owned app’s in-house development team as well as top influencers DJ Khaled and Chrissy Teigen for a campaign called Summergram.Todd Kaplan, vp of marketing, colas, PepsiCoTogether, Pepsi and Instagram created approximately 250 different augmented reality filters and digital stickers characterized by irreverent, summer-themed phrases like “Long Days, Short Shorts,” “RV There Yet?” and “Best.Ever.” More than 200 million bottles of Pepsi, Diet Pepsi and Pepsi Zero will bear these taglines as well as a unique QR code that users can scan to access different AR-powered Instagram filters.They will also appear on approximately 30 million fountain cups at Pepsi partner organizations.
Your life might not be a movie.It might not be all “bull ridin’ and boobies.” You might not even have a cowboy hat from Gucci.But as long as you have Wrangler on your booty, you’ll be able to enjoy a VIP moment with this new mobile project from agency Mother New York that honors the denim brand’s shoutout in viral hit “Old Town Road” by Lil Nas X.Starting today, visiting WranglerOnMyBooty.com on a smartphone will activate a web app that’s designed to detect (as you might guess) Wrangler on your booty.Scan a derrière that’s wearing Wrangler jeans and you’ll unlock behind-the-scenes footage from the five-minute “Old Town Road” music video that debuted last week after months of the song building momentum via video memes and social media.The agency says the app isn’t technically augmented reality but rather machine learning crunching thousands of images to specifically recognize Wrangler patches and logos, though to the user, the experience will definitely have an AR vibe.
Opinions expressed by Entrepreneur contributors are their own.With over six million followers across social media, Gary Vaynerchuk has feverishly captured the attention and inspired a wide range of entrepreneurs and business leaders.Yet a large part of Vaynerchuk’s business comes through a small segment of the market.His digital marketing agency, VaynerMedia, serves Fortune 500 companies such as PepsiCo and General Electric, but his following extends far beyond the people running these few companies.So to serve a wider market, specifically small and medium businesses (SMBs) with approximately $1 million to $100 million in revenue, Vaynerchuk and his team officially launched Sasha Group at the start of 2019.I recently sat down with James Orsini, the leader behind The Sasha Group, for a candid discussion about starting this agency and how they help SMBs grow.
Author, consultant and TV host, Bonin Bough, is our Adweek Advisory Board chairman.He will be spotlighting three Advisory Board members per month on relevant industry news and trends.I spoke with our Adweek Advisory Board members on the future of upfronts and their thoughts around the annual event.It should be about more than just adding to their media inventory.These partnerships can take many forms, but at every step we should think about the data opportunities, driving new in-store possibilities, building out APIs and co-developing integrations.Bonin Bough: What is the most important issue that do you think the industry is going to face in this year’s upfront?
Facebook Monday introduced three types of maps to aid nonprofit organizations and universities working on public health in their efforts to stay ahead of diseases outbreaks and more efficiently reach vulnerable communities.Facebook Data for Good policy lead Laura McGorman and research manager Alex Pompe explained in a Newsroom post, “When planning public health campaigns or responding to disease outbreaks, health organizations need information on where intended beneficiaries live, as well as real-time insights from the field.However, in much of the world, information from the most recent census is often out of date, and timely insights from remote communities are scarce.”The three types of maps the social network unveiled are population density maps (complete with demographic estimates), movement maps and network coverage maps.The high-resolution population density maps estimate the number of people living within 30-meter grid tiles, as well as providing insights on demographics such as the number of children under the age of five, the number of women of reproductive age and young and elderly populations.McGorman and Pompe said the maps are not build using Facebook data, instead relying on machine vision artificial intelligence, satellite imagery and census information, adding, “By combining these publicly and commercially available datasets with Facebook’s AI capabilities, we have created population maps that are three times more detailed than any other source.”
Marianne Gambelli, who used to oversee ad sales for Fox News and Fox Business Network before being named ad sales chief of Fox Corp. last October, has found someone to fill her old position.Viant Technology chief revenue officer Jeff Collins has been named evp of advertising sales for Fox News, Gambelli said today.He’ll oversee ad sales—including this year’s upfront talks—for all of Fox News Media, which includes Fox News Channel, Fox Business Network and Fox News Digital.“Jeff’s proven track record in identifying new revenue streams and implementing strategic partnerships will add depth and innovation to our sales team.We look forward to welcoming him to Fox News as we further expand our business beyond traditional platforms,” said Gambelli in a statement.Gambelli made the announcement after heading up her first Fox Corp. upfront event last week.
PixelMe Growth Lite boosts your digital marketing with a few clicks.Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful.If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.If you’re selling your products or services online (and these days, you better be), you’ve probably noticed from your analytics that your customers take a pretty convoluted path from looking for your product to buying your product.With so many options to compare online, customers often leave before they finish checking out on your site.Retargeting campaigns can help entice these customers back to your store — and PixelMe Growth Lite helps you grab their attention before they switch to a competitor.
Studying prominent brands on Instagram can help merchants generate ideas for their own marketing campaigns.Here is a list of the top brands (excluding celebrities) on Instagram ranked by followers.The brands use behind-the-scenes and do-it-yourself content and inspiring images, as well as stories, contests and giveaways, shoppable images, and lots of videos.It posts compelling images, video clips, and longer IGTV — Instagram TV — videos in categories: Talent, Travel, Beauty, Fluff, ASMR, Sports, Art, Food, and Templates.Videos feature DIY content, popular individuals and events, Meet the Creator posts, and weekly found videos at “IGTV Gold.” Instagram’s official account has 300 million followers.Videos feature behind-the-scenes footage from the “Hostile Planet” show and creatures up-close in the Under the Lights series.
This is not just a cliché, either: A 2016 survey revealed that a whopping 85% of jobs are filled via networking.If you want to get a job, particularly in a communications-heavy field like advertising, there’s practically no option but to network when you’re searching for a job.When you’re trying to network, one of the most natural pools of professional resources to tap into is a college alumni network.With a common thread between you and fellow alumni, you have an opening line to start a conversation with them, and they have a reason to feel more inclined to respond to you.Be reasonable in your requestsIf a working professional is helping you out, they’re taking the time out of a likely busy day to do so.
Thank goodness we have elevated the status and stature of human resources again after years of relegating the practice to second class citizenship.Today’s chief talent officers are savvy about hiring.They are more focused on development, nurturing, mentoring, championing and, ergo, retaining talent.For those seeking employment, transitional moves or internal shifts, it is equally important to know what today’s talent leads are challenged to deliver.You, prospective talent, must be better prepared to help.Please note, there are varying level of preparedness.
Your resume rules, your cover letter is flawless and you’ve impressed a hiring manager enough to get invited in to meet with them in person.“One of the things we’re looking for when we interview people is how well you are going to present to clients,” Ramp said.Patti Wood, a body language expert who has written seven books on the subject and lectures around the country, walked Adweek through some tips on how to perfect the art of the job interview.Wood, who works with hiring managers and job seekers alike, recommends conducting a few mock interviews with a friend, in person or over a video call, and practicing your handshake, which should be firm and palm to palm with the other person’s hand.Arm yourself with answers to commonly asked questions.Preparation like this will help the interviewee appear more confident and natural, especially if the candidate is leaning forward, listening and remaining engaged with the interviewer over the course of the conversation, Wood said.
From Roseanne (now The Conners) to Murphy Brown (now canceled), media networks continue to return to the well of old TV shows as they seek new hits.This Wednesday on ABC, Jimmy Kimmel and Norman Lear are producing a 90-minute special which brings together ’70s sitcoms All in the Family and The Jeffersons in front of a live audience.Woody Harrelson plays Archie Bunker, while Jamie Foxx plays George Jefferson.Classic game shows like Pyramid, Match Game and Card Sharks are also getting new life on prime-time TV.So, what other reboots would be entertaining for viewers and a fit for advertisers?In this video, we ask stars from NBC, ABC and The CW for their picks.
The hardest part of breaking in to the brand marketing ecosystem is knowing which of your talents your boss will notice most.In this video, we continue our Grad Guide 2019 series with advice from agency and brand veterans who’ve been there and done that.
Arguably one of the best options for workers seeking autonomy, a flexible schedule and the freedom to wear sweatpants to the office, the field has swallowed a sizable chunk of the American workforce—56.7 million citizens, to be exact, according to a 2018 study commissioned by the freelancing platform Upwork.“You know, when people used to say they were freelancing, it was sort of a euphemism for ‘I’m unemployed right now,’” said Caitlin Pearce, the executive director of the Freelancers Union, a nonprofit organization dedicated to advocating for freelancers.But this installment in Adweek’s annual Grad Guide is here to walk you through how to nab that first freelance assignment, from finding that job to filing those pesky taxes.Before you wade into the job-hunting pool, you’ll need to do a bit of self-promotion, according to Pearce.Typically, this means having a website with some kind of a portfolio of your past work, either creative ads, SEO or ad campaigns.Graphic designers and web developers; copy and content writers; and ad managers will all have different examples of what their past work looks like.
But since it’s easier to type that than practice it, David Lee, CCO of Squarespace and Cindy Lewis, growth marketing lead for Square eCommerce (formerly Weebly), explain what makes a professional website look great.The basics for look and feelBefore getting into the nitty-gritty elements, Lewis said the three basic elements a website should contain are easy navigation, clear and direct headlines and attention-capturing images.When it comes to the actual content of the website, Lewis recommends including a resume or portfolio, as well as contact information and a bio.For contact information, Lewis said it’s best to provide a few ways of getting in touch, whether it’s a contact form, your email address or social handles.Lee doesn’t think there’s any “real formula” on picking the right fonts or colors for a website.
Graduation season is upon us and it’s an important time of the year to pause and celebrate those coming to the end of an academic chapter.Whether you’re a new graduate or simply looking to explore a change, below are a few tips to consider as you contemplate your next step, whatever that may be.Apply even if you didn’t go to ad schoolMany ad schools and programs are still super focused on art direction, copywriting or design.We’re seeing an increase in talent with less linear career trajectories and candidates that understand design and development but also know how to play with technology in an interesting way.They don’t see that they have a pulse on the agency and the industry, know who will be a cultural fit, know what is important to our hiring managers and that they can be the candidate’s advocate as much as they are for the agency advocate.
You’ve traded in your cap and gown for a button-up and a cubicle, and now you’ve found yourself surrounded by confident industry experts who take their coffee black and throw around acronyms like confetti.As a recent graduate, you may find that you’re the youngest person in your workplace, which can be intimidating, if not downright terrifying.Adweek talked to Huge’s senior recruiter Kelly Conforti and senior creative recruiter Melody Benjamin to learn how to make a name for yourself as the youngest person in your workplace.Taking it a step further, we also did a poll on Twitter to get opinions from recent graduate peers in the industry.Here are five takeaways to help you navigate your early career:Keep imposter syndrome in check
After years of toiling, the time has come: You’ve got your diploma, and you’re ready to kick some ass in the workforce.How do you navigate the tricky world of freelancing?And how do you make a website, anyway?In our latest Grad Guide, Adweek spoke to experts to answer the tough questions for the new grads out there.From using the right body language in interviews to perfecting your resume, we’ve got you covered.Anyone in the market for a new job, whether it’s as a new grad entering the workforce or as a professional looking for a change mid-career, is going to need a tip-top, flashy website that makes a company want to know more.