From their humble beginnings of being really good at Twitter to getting noticed by Complex Media, the Bodega Boys have gone on to MTV, Viceland and now Showtime, showing the world that the Young Chipotle and Barlos Santana are a force to be reckoned with this year and beyond.Adweek asked Desus Nice and The Kid Mero to take a little time out from the most illustrious show in late night to help us figure out how strong brands like J. C. Penney and Payless are.Take a look at what the man known as Desus Vice, Eli Litby, Boutros Boutros Gully, Young Day Party, Young Hot Take, Desus H. Fuego, Mr. Nandos with a Rando, Mr. Mil Novecientos Noventa y Cuatro en Nueva York, Mikhail Goin-Off, The Jouvert Boss and MC Likkle Gungo Pea and his compatriot The Human Durag Flap, Curve Gotti, Trizz Khalifa, Da-da-da Dad of the Year, The Dominican Don Dada, Rico Sabroso, Xaniel Bedingfield and Blem de la Blem feel about Allbirds, Whatsapp and other brands.Don’t forget to check out our Q with the Bodega Boys as well.
The report, which synthesizes information from 125 top DTC brands representing 52 different categories, found that DTC brands included in the study spent 60% more on television ads in 2018 than they did in 2017, totaling $3.8 billion in television ad spend last year.Across the board, the DTC brands included in the report had accelerated their ad spend on TV in 2017 and 2018, and they had consistently increased their investment in TV since 2013.The majority of that year-over-year growth came from about 62 major DTC brands that have been around since at least 2013 and have spent an average of eight years spending at least something on TV.Those brands, which included companies like Casper mattresses, Peloton exercise equipment and the ride-hailing app Uber, spent nearly $2.4 billion on TV advertising in 2018, a 29% increase compared to the year prior.Dozens of emerging DTC brands were also consistently ramping up their TV spend, and increasing their investment at a rate faster than more dominant DTC brands, the report found.Sixty-three emerging DTC brands, which included bedding company Brooklinen, ride-hailing app Lyft and clothing-box company Stitchfix, ramped up their overall television ad spend by 167% in 2018 compared to the year prior, amounting to about $1.4 billion.
We scour data for opportunities and insight.We keep tabs on rising trends and emerging tools.But despite that ambition, we’re only human.Fear can easily creep in—which can become a helpful tool or a crippling bad habit.Fear is the most natural human emotion in my opinion.our brands, co-workers, and buyers) we serve, and we want to do our absolute best to drive results and offer solutions.
You rush to post without putting much thought into the creative and hope Instagram will do its magic to make it or your brand popular.Replying to comments on your posts is not enough.Go out of your way to engage with other Instagram users, preferably the ones who have common interests with your brand.Search relevant hashtags in your industry to find relevant posts and comment on them.They can be a great way to increase your reach to other people in your niche and to get discovered by customers and fans who are interested in your content, products, and services.Though hashtags are a great way to get discovered, don’t focus too much on them.
Always changing but also mired in its traditions, media can be a bafflingly difficult industry to work in, and true innovation requires a tireless level of passion and dedication.Katherine Power and Hillary KerrPower and Kerr, former editors at Elle, launched Who What Wear as a daily newsletter in 2006 and have since grown the media company substantially, with offices today in L.A., Minnesota, New York City and London.While Power oversees the company’s business, Kerr leads editorial creativity.“When it comes to wellness, oftentimes, it can be very ‘fancy white lady,’ and we are really trying to democratize wellness and really bring different perspectives and price points to that conversation,” Kerr says.The company has deep ties with Target, having developed a ready-to-wear line from Who What Wear and formed a partnership with the retailer to develop an athleisure line, JoyLab.
Artists have long dreamed up different worlds, but today’s hottest visual creators want to show you something else: a different view of your own world.With bold aesthetics and a keen cultural awareness, the visual artists featured in Adweek’s Creative 100 for 2019 often have as much to say as they do to show.Check out the 10 artists, photographers, animators and more included in this year’s list:The evolution of Brooklyn-based photographer Dana Scruggs has truly been a sight to behold.From taking photos with a mere point-and-shoot for her Etsy shop to landing three major magazine covers within the span of a month—including photographing Diddy and his family for Essence magazine—Scruggs has elevated her personal brand in a way that many could only dream of.“This past year has been the most affirming of my life, not just as person, but also as artist,” Scruggs tells Adweek.
So it’s no small feat to make a name for yourself as a rising creative star.Each year, Adweek’s Creative 100 looks at today’s strongest talent across a range of experience levels and disciplines.Jean Zamprogno and Fernando PellizzaroHometowns: Vitória, Brazil (Zamprogno), and Curitiba, Brazil (Pellizzaro)Recent work: “This Coke Is a Fanta” for Coca-Cola.“The world is full of homophobic expressions such as ‘He plays for the other team.’ In Brazil, people say, ‘This Coke is a Fanta.’ Not in a nice way,” Pellizzaro says.
Ad industry veterans may debate the value of awards shows, but there’s one benefit no one can deny: the value of bringing some of the world’s top creative talents together.Thanks to the Cannes Lions and other festivals, creative leaders who’ve been well regarded in their home countries have a chance to get the international credit their work deserves.The following global honorees in this year’s Creative 100 have been frequent winners, speakers and jurors at Cannes, but there’s likely still much about them that you haven’t known—until now.Recent work: “Friendshit” (about the struggle to make new friends) and “Face Off” (about adjusting to updates to your favorite apps) for KBank.“I am proud of my clients, my whole team and our way of creating and producing these campaigns.We were so synchronized, experimental and trusting.”
The funny thing about commercial directors is that the moment you learn who they are, you start noticing just how often you’ve seen their work.Take, for example, Kim Gehrig, who’s having one hell of a run in 2018 and 2019.In the past year alone, she’s helmed Gillette’s polarizing “We Believe” spot about toxic masculinity, Nike’s “Dream Crazier” starring Serena Williams and the visually stunning “Viva La Vulva” for Essity family of brands.As you’ll see below with this year’s commercial director honorees in Adweek’s Creative 100, she’s not the only one knocking out a surprising number of beloved, awarded and debated pieces of film.Recent work: The Bevel “Mirrors” series, which features bathroom-mirror confessionals from men of color.Young men that look like me rarely have a dignified space to speak for themselves.
Each year, our list (which never repeats a name) honors celebrities and influencers who are multi-talented, endlessly inventive and creatively inspiring.This year’s roster is packed with names you know, along with a few that might only be on the periphery of your pop culture knowledge—but are almost certain to come up in conversation over the coming months.So read up on the celebs below so you’ll be fully prepared to say, “Oh yes, I’ve been following their work for quite a while.”Actor, producer and owner of Aviation GinThat’s why his clear obsession and love for his Deadpool character and Aviation Gin make him a marketing tour de force.That old idiom is never truer in the marketing space.”
Few fields in marketing pose more complex challenges than branded content, a term whose definition and intricacies expand with each passing year.Unlike ads, branded content is consumed voluntarily—meaning it needs to be enticing enough to look at and compelling enough to stick with.As part of this year’s Creative 100, Adweek is honoring 11 branded content innovators who show the wide range of possibilities when it comes to content that’s creative and entertaining while still strategic at its core.When most people think of IBM, content probably isn’t the first thing that springs to mind.“Thanks to improv, I’ve tried to bring fun to work, and that fun brings out the creativity,” he said.In partnership with Vox Creative, IBM Originals launched the Cod3rs campaign to elevate another one million female coders by 2020.
I’ve been a judge at various creative awards shows over the years.In this time on awards juries, I have seen lots of innovative technology and plenty of so-called “data-driven” entries.But despite their inventiveness and slickness, most of them leave me cold.When the focus is purely on tech and there’s little evidence of human creativity alongside this, there’s no spark, warmth or humor.You lose something important when artificial intelligence takes the place of human intelligence entirely.There is, of course, a massive role for technology and data, and we should absolutely be utilizing its power, but it’s the human element that enables people to connect with a piece of work emotionally and get excited about it.
Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful.If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.Starting your own business has never been easier.Maintaining a new business, on the other hand, has never been more difficult.In the digital world, there are so many different ways to reach customers it can honestly give you a headache.Luckily, you can learn to master the digital space and steadily grow your business with the Complete Digital Marketing 12-in-1 Course.
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week.We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.How to Do ABM at Scale (Without Killing Your Team)ABM isn’t just about accounts, it’s still about people.Thanks for your insight, Elle Woulfe.Four Lessons for New Sales Professionals
In between the snare of a supply chain and the never-ending list of jargon, it pays to have players that can break down adtech simply—and accurately—for the rest of us.As the president of the programmatic consultancy Jounce Media, Kane’s become a go-to voice for media buyers, sellers, and tech providers looking to enter the programmatic ecosystem without getting buried.We’re sharing three questions from his interview with Adweek up ahead of his time speaking at NextTech at the end of July.Google, Facebook, Twitter, Pinterest, Snapchat and Amazon are these walled gardens.I do think there’s a lot of recent attention on supply chain optimization, with a lot of media buyers conducting strategic reviews of the supply chain and making really intentional choices of which auctions to participate in, and which auctions not to.I think what most brands are missing is a data-driven approach to those decisions.
Way back in 2012, when I was a media reporter elsewhere and Walker Jacobs was the evp of digital ad sales for Turner, he told me the media giant was looking “to take the other road: minimizing ad tech for ad tech’s sake, simplifying our processes.” A year later, in other interviews, he said Turner doesn’t “participate in any real-time bidding or private exchanges.”Time can change our perspective, and seven years after leaving Turner, Jacobs is the chief revenue officer of Twitch—the live-streaming platform that began as Justin.tv—and has become a master of ad tech.I’ll be talking with Jacobs on stage at Adweek’s NexTech event in New York on July 24.Walker Jacobs: The ad product and engineering teams at Twitch are some of the most talented I have ever worked with, and they are quick to adapt.We are particularly efficient at reaching Gen Z and millennials.Our biggest opportunity is helping marketers reach these audiences with video commercials, which is especially interesting as the more traditional channels become less and less impactful.
A Burger King in Brooklyn, New York, made a serious blunder this week when it delivered Whoppers made of real beef to customers who had ordered Impossible Burgers, a meat substitute that entered the fast-food chain’s menu in April.On its Seamless menu, a Burger King location in Williamsburg, Brooklyn, advertised a version of the restaurant’s best-selling burger, the Whopper, made with Impossible Burger patties.Impossible Burger, of course, is a meat-substitute product that is known for having an incredibly similar taste to actual animal meat.Burger King announced its partnership with buzzy, meat-free brand Impossible Burger in April of this year, and it’s currently available in four cities: St. Louis; Miami, Florida; Columbus, Georgia; and Montgomery, Alabama.Absent from that list, you might notice, is New York City.A manager for the Brooklyn location told Eater NY that when people have ordered the Impossible Burger, they’ve been sending beef burgers in its place, along with instructions to the driver to inform customers of the change.
FedEx said it will not renew its FedEx Express contract with Amazon, instead focusing on serving the broader market.In an email, a rep said the courier has built out a network with capacity to serve thousands of ecommerce players, including Target, Walgreens and Walmart.FedEx also noted significant demand in ecommerce, which is expected to grow from 50 million to 100 million packages a day in the U.S. by 2026.“We are excited about the future of ecommerce and our role as a leader in it,” the rep said.In a statement, Amazon said it respects FedEx’s decision and thanked the company for its role in serving Amazon customers over the years.An Amazon rep noted the decision applies only to FedEx Express, which affects air services, and FedEx will remain a last-mile carrier for Amazon.
According to a study by Pew Research Center, 53% of Americans agree that made-up news is a big problem for the country—one that the news media is responsible for fixing.Pew surveyed more than 6,000 Americans about various aspects of the impact of fake news: who creates it, what effect it has, and how big of a problem it is.Participants largely believed there to be two big motivations behind creating “made-up news,” including “the desire to push an agenda and to make money.”According to the study, public perception of made-up news substantially depends on factors such as political awareness and party affiliation.Americans with a higher exposure to political content say that they see more made-up news compared to those less politically aware, the latter of whom are more likely to share false material.Younger adults, between the ages of 18 to 29, tend to care less about the causes and effects of made-up news than their elders.
While most award categories at advertising’s annual Cannes Lions festival are pretty clear-cut, Titanium has been a notable (and intentional) exception.The Titanium Lion was founded in 2003 to recognize work that “causes the industry to stop in its tracks and reconsider the way forward,” Wieden + Kennedy co-founder Dan Wieden famously said when announcing the initiative.Domino’s sparked national attention and acclaim last year when it offered to help fix potholes in towns across America (by way of $5,000 grants to local governments willing to accept the chain’s generosity).Adidas, ‘Billie Jean King Your Shoes’As part of the Adidas “Here to Create Change” campaign, the shoe brand commemorated the 45th anniversary of Billie Jean King’s victory in 1973’s “Battle of the Sexes” against Bobby Riggs.The first step was creating limited-edition shoes similar to her iconic blue pair from her showdown with Riggs, but fans were also encouraged to make their own versions by spraying blue paint onto any shoes they could find—including competitor brands.