CANNES, France—When talking about experiential at the Cannes Lions Festival of Creativity, Instagram’s installations should be at the top of your list.Always a festival highlight, the social media platform worked with world-renowned artists, like Adweek Creative 100 honoree Es Devlin, to create stunning installations.This year, Instagram worked with Amsterdam glass artist Germans Ermičs to create “Where the Rainbow Ends,” a prismatic light installation that mimics rainbows.The structure stands at Facebook Beach at Cannes Lions, just a stone’s throw from the water, and is covered in rainbow-gradient, mirrored panels.Inside, the installation requires visitors to remove their shoes to step on an all-white surface that reflects light under a crystal/prism projector.The whole thing is a perfect opportunity to “do it for the ‘gram.”
Spam complaints affect your email marketing performance.Abuse emails: Whether you've gotten one or 200, they're bound to be lurking in your subscribers list.In email marketing, they're known as “complainers.” According to a study by MailChimp, which analyzed hundreds of millions of email campaigns, companies that have between 26 and 50 employees have the lowest abuse rates: 0.007 percent.When you consider this statistic, it’s no surprise we’ve become so sensitive about and protective of our space and time.The “Unsubscribe” button allows us to fire an annoying sender for good.As Stephanie Colleton of Return Path explains, human behavior is often hard to predict, so you’re still exposed to risk.
Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful.If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.You'll hear it thousands of times while building your business online: content is king.But when it comes to breaking through the noise of the online world, video content reigns supreme.It shouldn't just be a small piece of your marketing strategy on social media; it should be the main piece.But hiring a team of editors to create engaging videos can get pricy, fast.
Buy it now from Amazon | Barnes & Noble | IndieBoundThe Forbes 400 list, compiled and published annually by Forbes magazine, is a microcosmic look at the ultra-rich.In the book All the Money in the World, authors and researchers Peter Bernstein and Annalyn Swan provide a terrific in-depth analysis of the earning and spending of these wealthiest people in the world.Self-Made Wealth and Higher EducationIn 2018, 241 of the 400 basically made their fortunes from scratch, and another 36 made a large portion of their own money, even if also inheriting some wealth.Translation: 71% of the ultra-rich got there through ambition, initiative, drive, hard work, and entrepreneurship.
Mainstays like Facebook prioritize native video posts over other content types.Let’s look at the primary social media channels, outline the specs for your video, and list the available metrics for measurement.Facebook says one must watch for at least three seconds, and YouTube says you need to watch for 30 seconds or more to be counted.Don’t worry about keeping it straight, Buffer created this quick visual guide:LinkedIn Video Specs and MetricsLinkedIn rolled-out video to all users this past year.
Beautiful content marketing captivates readers for years; it’s evergreen, always relevant, and continues to rank in Google’s top three results.Remove everything that’s not part of the story — John Gould’s counsel to Stephen KingIf the text doesn’t add to your readers’ knowledge or understanding, it doesn’t belong.The smart people at ProofreadingServices.com put together a helpful infographic of alternatives:The road to hell is paved with adverbs — Stephen KingJust as succinctly, Kingsley Amis said, “If you’re using an adverb, you have got the verb wrong.” Anton Chekhov said, “Cross out as many adjectives and adverbs as you can.” And Elmore Leonard said, “Using adverbs is a mortal sin.”
CANNES, France—Free the Bid, founded in 2016 by Alma Har’el, with the initial intention of getting more women directors in advertising assignments, has launched a new discovery service.Free the Work seeks to increase the number of women, trans identifying, non-binary and underrepresented creators involved in all aspects of filmmaking.A creativity-based platform similar to Spotify and IMDB Pro, the Free the Work, in addition to highlighting diverse talent, will also provide educational tools, facilitate mentorship opportunities and act as a collaborative community platform.“We use services daily to discover new music, movies, and restaurants,” said Har’el, a Sundance winner this year for her film Honey Boy.“It’s time we treat talent-discovery of underrepresented creators with the same level of urgency and innovation.Given the right tools, I know we will open our eyes and reach a renaissance of creativity.”
Adweek today announced it is partnering with IBM Watson’s advertising arm to create a free educational resource called the Institute for Brand Marketing, aimed at helping marketing professionals become fluent in the latest technology upending their field.The six-month program is set to launch this September with one complimentary course per quarter produced by the Adweek editorial team and IBM experts, with each course featuring 12 lessons along with relevant case studies and industry research.It will also encompass workshops at Adweek-hosted events, such as NexTech: Programmatic and Beyond (July 24-25 in New York City), Brandweek (Nov. 3-6 in Palm Springs, Calif.), and Elevate: AI (date in 2020 to be announced soon), as well as direct engagement and progress milestones via email, SMS messages and social media.“IBM Watson Advertising and Adweek created this program to fill a void in the marketplace for marketers who are looking for continual learning and development."Randi Stipes, CMO, IBM Watson Media and WeatherThe lessons, along with supplementary evergreen content, will be available on a subdomain of Adweek’s website with key selections also published in the publication’s print issues and email newsletters.
I want to challenge us all to consider this question as we gather at the Cannes Lions Festival of Creativity.This question may seem odd coming from the world’s largest advertiser, but it’s important to ask because the world of advertising is being disrupted.Over-the-top streaming content is growing with no ads at all.Many ads are irrelevant, lacking insight or usefulness to the viewer.The SeeHer initiative found that 40% of women say they don’t relate to how advertising portrays them because too many women and girls are inaccurately or negatively portrayed through stereotyping, objectification or diminished characterization.The same is true for portrayal of people of different races, ethnicities, sexual identities, abilities, religions and ages.
Pinterest’s focus on shopping and its visual search platform was extended to its Pinterest Marketing Partners program.The company added a Shopping specialty to Pinterest Marketing Partners, saying that the goal is to make its platform more accessible to the third-party technology and business communities and, thus, enable more shopping experiences on Pinterest.Pinterest said partners in the new Shopping specialty include:Platform: WooCommerce, which enables businesses to establish ecommerce sites and experiences.Feed management: Feedonomics, ProductsUp and GoDataFeed, which help manage and optimize product inventory feeds when businesses post their catalogs on Pinterest.Shoppable experience platforms: Shoppable, MikMak, Jebbit and Basketful, which connect products within Pins with retailers that can fulfill orders, making the shopping experience seamless for Pinterest users.
The Cannes Lions International Festival of Creativity is back, drawing thousands of marketers from around the world to the south of France this week.To help you get your head around the major themes and front-runner campaigns, this week’s episode of the Adweek podcast, Yeah, That’s Probably an Ad, gathers together some of our news team to chat about what we expect to see.• Kimeko McCoy, Adweek social editor• Diana Pearl, Adweek brand marketing reporter• Chris Ariens, Adweek director of visuals• David Griner, Adweek creative and innovation editor
As digital media penetration reaches near-universal status, digital advertising revenues around the world, including in the U.S., are anticipated to slow by several percentage points compared to years past, according to Magna Global’s newest advertising forecast.The report from IPG Mediabrands’ intelligence arm, which forecasts advertising spend and trends across different platforms and sectors, predicted that digital ad revenues will grow by 14% this year to reach $304 billion.That’s a marked slowdown from the 18-20% annual growth observed in the four consecutive years prior.In the U.S., total advertising sales are expected to reach an all-time high of $220 billion, a 3% increase from last year, and digital ad sales are expected to make up about 57% of that number, or about $126 billion.The growth of ad spend on digital ad formats also slowed in the U.S., increasing 16% year-over-year instead of the consistent six quarters of between 19% and 22% growth.Vincent Létang, evp of global market intelligence at Magna and the author of the report, said a deceleration in digital media consumption rates, due to near-universal penetration rates, was also reason for the slowed growth.
Making the rounds of the borough’s independent coffee shops, Stuckey was struck by something new that all of them had in common: At the barista station was a carton of Oatly, the dairy-milk alternative made, as the name suggests, from the husks of oats.Yet Oatly, which slipped almost unnoticed into the U.S. at the end of 2016, has become a major force in comparatively no time at all.Instead, Oatly established its American beachhead the old-fashioned way: by hitting the sidewalk, walking into coffee shops and leaving free cartons of milk.It’s an unlikely method whose long odds are obviated by the fact that it all actually worked.Americans are searching for alternatives to dairy milk, whose consumption has been slipping for a decade now.There are many reasons for the slump, from lactose intolerance to concerns about milk’s impact on the environment.
I was a teenager when celebrities like Tyra Banks, Dennis Rodman and the cast of Friends started posing with milk mustaches in print ads and the tagline “Got Milk?” became a cultural catchphrase.Two decades later, that glossy Goodby Silverstein & Partners campaign is retired, but I still associate milk with greatness.And I didn’t go a day without splashing it in my coffee until recently.Oatly caught my attention when the barista at my Brooklyn coffee shop set a carton of it on the counter beside my piping hot Americano and nodded a silent but unmistakable endorsement.Next, it popped up on my go-to food-delivery app, and the carton’s funky font and design hooked me.Now oat milk is a staple in my family’s diet.
Capturing leads is about turning web traffic into customers.For many businesses, an email list or CRM database is where their customer information lives.But, email marketing is a HUGE asset to your company, because providing good content can absolutely convert customers.Advertise your services however you typically advertise them – LinkedIn, Facebook, email prospecting, infiltrating online communities like Reddit, etc.Things you could offer include:A useful PDF of the best tricks you use to do XYZ
Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful.If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.Scouring the internet for the perfect font, graphic, or image for your design project can be tedious, to say the least.That's why having an unlimited library at your disposal is such a game-changer.Perfect for marketers, graphic designers, and entrepreneurs, EpicPxls Design Assets is a marketplace jam-packed with premium curated fonts, graphics, templates, mobile app designs, and more to help you create professional designs faster and easier.EpicPxls helps you find the perfect digital assets for your projects without having to pay a recurring monthly fee.
Many seniors, maybe including your own father, could benefit from cannabis.With Father’s Day approaching, I could pull out all the stops to market my brand to every single father in the Seattle area, but that would be a demographic and logistical nightmare.Rather than take a blanket approach we market directly to the dads who actually shop in our store, and when it comes to engaging elderly fathers we employ the same empathy and understanding that it took me to market cannabis to my own father.Our “cannabis conversation” was very simple, though thoughtful, and went a little something like this:“Dad, please eat an edible with me and Nick (my fiance).What my fiance and I did was propose a solution on his terms in an environment where he is the most comfortable.
While the number of panels and sessions related to diversity and inclusion have increased over the years at Cannes Lions, less than 2% of attendees are people of color or members of underrepresented communities.This year, however, an ambitious week-long activation called Inkwell Beach will shine a spotlight on the topic with an extensive roster of celebrities and industry figureheads.Led by Cannes Can: Diversity Collective founder Adrianne C. Smith, the impressive list of presenters includes stars like CBS This Morning’s Gayle King, actress Gabrielle Union, and model Naomi Campbell.Additionally, marketing leaders like P’s Marc Pritchard, WPP’s Mark Read and Jacqui Canney, Uniworld’s Monique Nelson, Omnicom’s Tiffany Warren, Fractured Atlas’ April Reign, Twitter’s God-Is Rivera, consultant Glenn Singleton, FCB’s Vita Harris and Oberland agency founder Bill Oberlander will present on a wide range of topics designed to inspire action around diversity and inclusion.“There is so much excitement and great creative energy at Cannes Lions.If you walk down the Croisette at night and take a minute to listen, you’ll hear the best hip-hop and R songs being played,” Smith recently told Forbes about the genesis of the idea for the activation.
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week.We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.Replacing The Sales Funnel With The Sales FlywheelShould we be changing our current model?Thanks for your thoughts, David Brock.How to Improve Your Writing Skills and Escape Content Mediocrity (Infographic)
The idea makes practically no sense at all.Full works of long-form literary fiction uploaded to … Instagram?And specifically to Instagram Stories, a format known for its fast and fleeting posts about nights on the town and outfits of the day?But the New York Public Library pulled it off, thanks to the creativity, persistence and problem-solving of agency Mother New York.The “Insta Novels” project they created together quickly proved to be a publicity coup for the library, which became the subject of international media attention—and saw its Instagram follower base grow by 155,000, or roughly 75%.For Richert Schnorr, director of digital media for the library, the copious praise and engagement around Insta Novels shows that a longstanding brand—in this case, one that’s more than 120 years old—can pleasantly surprise its fans by embracing technology in exciting ways.