Idea 1: Solve the video issue
Video content is rising in popularity due to its effectiveness online, especially via social media.
People do not have the resources or skills to create quality video content.
This means your marketing content needs to focus on whatever those needs might be, and not on your business.
This helps you become a trusted source of information in the field, leading to an easier sell.
If you specialize in wedding videography, it would make sense to team up with someone else in the industry who offers a related, but slightly different service, like a musician or photographer.