It stands to reason, therefore, that search is gaining ground as the preferred way for business people to find, view and analyse corporate, relational data sets, writes Amit Prakash, co-founder and CTO, ThoughtSpot.

However as our new CEO Sudheesh Nair likes to say “search is not a side hustle!” Just look at Google and Yahoo.

For it to work as users expect, it must be intrinsic to an analytics systems’ architecture.

Amazon’s searchable universe is a known set of objects (products) and their properties.

Facebook uses yet another technique called “graph search,” which analyses the connections between friends.

A company’s data spans multiple databases, tables, columns, rows, and keys, with a complex web of relationships between them.

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