When mobile app developers consider the next markets, Latin America isn’t often top of mind.
After all, if you look at top countries by game revenue, Mexico and Brazil come at 12th and 13th, well behind China, the U.S. and Japan — regions that receive the lion’s share of big developers’ focus.
We at Headway estimate, along with Newzoo’s data, that top global game developers spend less than 1 percent of their annual ad budgets in Latin America, even though the region accounts for 4 percent of the world’s total game revenue.
By simply increasing ad spend to 4 percent, developers can get a big boost in the number of users who download their games.
Mexico has 130 million people, but it’s just one country in 20 that speak Spanish.
They spend $5 billion in annual revenue on mobile, PC, and console games, making it the fifth largest market after China, the U.S., Japan, and South Korea.