Scott Hagedorn, founder and CEO of the Hearts & Science team that made headlines by scooping up AT and Procter & Gamble’s media accounts in 2015 and 2016, has been promoted to chief executive officer of Omnicom Media Group in North America, effective immediately.

Hagedorn succeeds Page Thompson, who will retire after four decades with Omnicom.

He spent more than 10 of those years atop OMG.

The network houses all of Omnicom’s media planning and buying operations, including OMD and PHD in addition to Hearts & Science, which grew out of data and marketing sciences group Annalect.

Hagedorn’s promotion therefore reinforces the holding company’s focus on analytics as a key differentiator.

OMG global CEO Daryl Simm cited Hagedorn’s “record of innovation and transformation, combined with his hands-on leadership experience across multiple OMG agency brands and practice categories” in explaining the decision.

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