DO is the new fintechidén which directly shows the relationship between the user's consumption and carbon footprint.

the Service will be launched in the spring and want to change individuals ' consumption behaviour in everyday life.

She contacted Mathias Wikström and Johan Pihl in order to become a part of their new concept, Doconomy.

Together with Helena Mueller, now chairman of the board, stepped she is on board the project and is now the company's ceo.

By encouraging people to change their purchasing behavior without preaching, we can get more people to engage in the environment on a daily basis”, says Nathalie Green.

We are encouraged to consume including through social media and the question is how far we can take it from here?

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