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How To Make Emotionally Intelligent Apps

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Dariya Lopukhina
How To Make Emotionally Intelligent Apps

It’s no longer enough for apps to perform a function: now, to be successful, they must create an enjoyable experience that appeals to their users’ emotions.

With almost 4 million apps to choose from in the Play Store, and 2 million on the App Store, any new app will be competing for attention in a saturated market. Gimmicks might entice a user for a while, but it is the psychology of emotional investment that will keep them opening and interacting.

This article talks about importance of emotional UX design and provides insights on how you can use it into your app.

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Dariya Lopukhina
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