These SEO strategies change with time as per revisions in the Google algorithm, latest trends and user’s online behavior.
Though development of Android or iOS app is undoubtedly an important element that defines its success, but getting recognition and desired visibility in the App Store is much more significant.
With millions of apps already existing in the store, how would your app make an outstanding place there?
The real challenge for developers is to get your app surfaced higher than millions of other competitors in the app store search results.
App store optimization is a marketing approach that prepares the app to face the cut-throat competition and make a remarkable place for itself in the marketplace.
Search algorithms of Google Play and iOS App Store scan the app name while any user runs the search query.
To help you boost your app store ranking together with your app marketing strategy, we have noted some of the basic points with whom you will get how ASO actually works.
And mind it, the number is growing day by day.
These numbers are enormous and staggering especially if you are a developer or an owner of the business with a need for an app.
We at Kaizen have developed various techniques to get your app noticed.
First things first, what is App Store Optimization
Just like online marketers use search engine optimization, or SEO, to induce their web pages ranking highly in Google’s search results, app developers should use App Store optimization, or ASO, techniques to urge their app to the highest of app store search results.
However, most product owners tend to focus on getting publicity for their app and pushing it on social media, instead of doing one simple thing – performing app store optimization (ASO).
Similarly to Google, both Apple Store and Google Play take certain factors and signals into account when they decide which apps to show first to the user.
And in this guide, we’ll break down the key app store optimization practices to follow.
Here are two descriptive titles for to-do lists apps, which currently rank in top-6 for “to-do list” search:
According to a recent case study by Tune apps with keywords in title tend to rank 10.3% higher than those without keywords:
However, do mind the official App Store Review Guidelines, which clearly disapproves keyword stuffing in app titles and descriptions:
The number of Ios users is 700 million and growing. We have created a list of development trends for Apple apps.
But how to choose iOS app development services? Read on to know the detailed steps to follow.
Mobile app stores are getting crowded with applications and users are spoilt for choice. In such circumstances, how does one keep their application on a noticeable pane in the app store? Apple and Google have come up with plans to capitalize on this competition while presenting app developers an opportunity to market their application.
App Store Optimization (ASO)
App Store Optimization (ASO) is similar to Search Engine Optimization (SEO), in that, it provides measures for improving the applications visibility in mobile app stores such as iTunes for iOS, Play Store for Google Android, Windows Store for Windows Phone and BlackBerry World for BlackBerry. As App Stores are trending and will continue to do so for some time to come. The problem faced by mobile app developer is to ensure that their application gains visibility and access among the largest number of users and not be lost in the bottom of a list. Since app store searches are the primary source for people to find new apps, ASO presents the best formulas for success.
ASO Tools
There are a host of ASO tools that can be use for mobile app marketing. A 2015 Google/IPSOS survey showed that apps are largely discovered outside the app store. 52% respondents said that word of mouth was the biggest influencer. However, 40% users still browse the app store for apps. Smartly executed ASO will improve app ranking opportunities, brand recognition and search discovery. There is a host of ASO tools that are available in the market that will get the app discovered. These tools are intelligence software that understand what users are searching for in the app store. They provide on-page optimization and analyses to improve ratings and increase organic download. ASO tool software track the following aspects to deliver results –
- Search rankings tracking
- Check visibility scores
- Discover and optimize keyword usage
- Provide app market research
- Compare install estimates...
