Google is introducing a new way for Android users to earn in-app rewards, and perhaps not a moment too soon — research firm Statista predicts that worldwide in-app purchase revenue will reach a whopping $71.7 billion by 2020.
The Mountain View company today launched rewarded products in beta, a new AdMob-powered monetization method that enables app developers to boost revenue while sharing a small, nontangible cut with their user base.
As 9to5Google notes, Google introduced the concept of rewarded ads last March during the 2018 Game Developers Conference, and published documentation regarding SDK-dependent, full-screen rewarded videos in November.
But now, they’re available more widely.
“Developers are increasingly using multiple methods to monetize their apps and games,” Patrick Davis, product manager at Google Play, wrote in a blog post.
“One trend has been to reward users for a monetizable action, like watching a video, with in-game currency or other benefits.