Marketing tips for companies and advertising agencies

Marketing tips for companies and  digital advertising agency

Many of the marketing tips that we could mention may be typical or known by many companies or advertising agencies. But the difference is that although many know how few use them in the right way to create loyalty and trust in customers.

Below we will mention several tips for companies and advertising agencies that must be carried out in order to be successful with your business and its strategies or for the positioning of your services or products.

Marketing tips and tips for agencies and small businesses

Understanding the client is a key advice when creating a communication or advertising company or agency. Analyzing which are the main customers that consume the products or services that you market or that you have created, is fundamental. For this you can use the so-called Buyer Persona , that is, a representation of the characteristics that your final consumer would have.

The Buyer Persona is something that you must create prior to the launch of the product or service, and especially after creating your company, in order to better understand your target audience . The advisable thing is always to know your target, because that helps you to better plan the objectives of your marketing actions.

Another solution is knowing the opinions of your clients , to know if they are comfortable or not with the product or service that you offer them, since the opinions of them can be an added value to the existing product when improving it.

Using different means to create advertising is another key for business plans and marketing and advertising agencies to work. Because nowadays advertising is not just radio, television, or flyers, that is, advertising Above the Line or conventional advertising. The advertising media have evolved a lot thanks to the Internet, and that has changed the behavior of the client.

You can advertise in Social Networks, since they are one of the platforms where consumers spend a large part of their time on the Internet. Or use TTL advertising, which is a combination of ATL and BTL advertising.

Using Email Marketing allows us to save a lot of money on advertising both to capture and to retain our customers in a very economical way. Although many times when we hear this we think of mass emails but it is not like that. Email marketing must be directed to a target audience , to the specific client that you want to capture.

The email marketing strategy consists of setting out the objectives you want to achieve, the strategy to achieve the objectives , and then find what email marketing tool you will use.

These tools can be MailChimp, AcumbaMail among others, because they allow analyzing the shipments. And it is that after capturing subscribers to send the Newsletter, it is essential to analyze the results with metrics to improve marketing actions.

A good place, which is cozy allows advertising. Since if your business has a space that is liked by customers who visit you, you can include in it advertising of the business either with displays or rollups that talk about the services or products of your company or Agency.

Have a cozy space for customers with a striking environment, especially when setting up an advertising agency, since the first impression plays a very important role in the mind of the consumer, thanks to the communication offered by the space and decoration. But it must be according to the nature of your product or service, but above all according to the brand image of your company or advertising agency .

Location in Google Maps, a good local SEO positioning strategy. For many businesses it may seem like something that is not important, but more and more customers are looking for the location of businesses, offices, ships, and locations in Google Maps. Therefore, it is essential that you sign up and put your location on your Web page, or in the social network accounts owned by your company or Agency.

Take care of the corporate image, because it is important that your brand, logo, and everything that includes the image of your company or agency is consistent with what you want to transmit or sell to the customer according to the business plan and advertising.

In general, if you have chosen a trade name or brand that is very difficult to pronounce or that does not stay in the mind of the consumer, it will be difficult for the client to remember it. Just as if the colors or design of your logo is not aesthetic or do not convey the right feeling for the client, it will be difficult for your brand to position itself in the mind of the consumer.

The advisable thing is that you try to create an image that has harmony between the logo and brand so that the client can remember and feel identified with you as a company or Agency.(digitalni marketing)