It’s been a weird few weeks for Tesla.
Stores opened and stores closed, a $35,000 Model 3 appeared, the SEC asked a federal judge to charge CEO Elon Musk with contempt of court.
But drown it all out, folks, because tonight is about that old school Musk magic.
Expect him to walk onstage around 8 pm PDT to unveil Tesla’s latest, greatest offering, the Model Y, its first baby SUV.
If the Model 3 was the EV for the masses, the Model Y is the EV for the masses that the masses really want.
The US loves big cars: SUV and crossover sales are currently up 13 percent year-over-year, and just short of half of all light vehicles sold in 2018 slot neatly into those categories.