The latest evidence that live video needs to change came Friday when, before entering a mosque and committing one of the deadliest mass murders in New Zealand history, the accused gunman began a stream on Facebook Live.
Then his followers watched for nearly six minutes as he shot people dead, streaming video that otherwise looked like it came from Call of Duty, Battlefield or any other realistic war simulation game.
It was a shocking reminder that the magical devices tech companies create to give us access to nearly all human knowledge and easy ways to take photos and connect with friends, have a darker, more grisly side.
But now's the time to consider whether livestreaming in particular may finally be the first Silicon Valley invention that needs radical reform, or to just go away.
This is flatly unacceptable," said Farhana Khera, executive director of civil rights organization Muslim Advocates, in a statement.
Of course, livestreaming won't go away.