As companies continue to compete for screentime, the number of hours each day that users spend consuming media has finally plateaued.
According to Nielsen’s Q3 2018 Total Audience Report, U.S. adults spent an average of 10 hours and 30 minutes per day connected to media, about the same amount as a year ago.
“But there are shifts in where that time being spent is dedicated to, as we see increases in internet-connected devices and app/web smartphone usage that are gradually replacing time spent on other sources,” said Peter Katsingris, svo audience insights, as he introduced the report.
“These shifts are not surprising, as nearly seven out of 10 homes now have a device capable of streaming content and a similar amount have access to a streaming SVOD service.”
This number has remained stagnant over these past two years despite consumers having more streaming options than ever.
Viewing is seasonal, but our consumption average has only increased over the years.