Conversion Rate Optimization’ deals with your website’s effectiveness, revenues, and user-experiences. In general, you can calculate the conversion rate of your particular eStore as the percentage of total visitors landed on it and completed the purchase as well.
Why do you need to perform conversion rate optimization?
A well-performed conversion rate optimization
✓ shall help you to eliminate customer acquisition cost,
✓ can increase your total revenues,
✓ shall bring you more customers while growing an online business.
Below are some of the powerful strategies that you can practice on your Magento powered website to ensure the best way around to perform accurate and effective conversion rate optimization.
• Easy to Understand Website Structure
A structure refers to the way you set up your Magento 2 store and link its every subpage (category pages or product pages) to each other.
For instance, at the initial stages of your eCommerce setup, you tend to have lesser products to deal with or lesser content.
And, you tend to grow with the passing time and sometimes fail to manage the same growth. As you’re adding more products or writing more blogs, your Magento store will get cluttered that can easily lead to lost interest of customer.
Logical hierarchy of categories for content, restrictive use of iframes, and readable structure of URLs are amongst some of the powerful tips you can adapt.
• Imagery and Visuals
Imagery and visuals are amongst the highly influential elements of any digital website. This is due to the fact that in an online environment, users are not able to touch or try on your products. So, they rely on the visuals more.
The best thing that you can ensure on your Magento website is to display high-quality images and product videos with detailed introduction or relevant information so that users can have an in-depth knowledge of it.
Using high definition product images, 360-degree view of products, Informatory product descriptions etc. can definitely help you improve on conversion rates.
• Competitive Pricing Strategy
In eCommerce industry, there is a least possibility that the products or services rendered by you are limited to your online business only.
There are a lot more online retailers who are offering the same to the same targeted consumer base.
So, what can you do in such a challenging environment?
‘Being competitively priced’ is the solution for all your problems. If you are a startup then you need to price your products at or below the average cost at which it is available in the market. By doing this, you can remain competitive.
The other way around is to display your USP (Unique Selling Point) so that you don’t need to cut down on your prices anymore. For more assistance in reflecting USPs on website, you can consult leading Magento 2 development companies or experts.
• Optimized and Tested Checkout Process
Checkout is a borderline between your digital efforts and realizing final sales. If users fail to cross it under the influence of any hindrance or disappointment, you are set to lose your sales.
If you are offering a long and unconventional checkout process, you are definitely losing a lot of consumers who were even interested in buying from you before. An important step that you can choose to decide on checkout process is to perform A/B tests.
By doing this, you can not only optimize the marketing funnel but also follow personalized strategies to make the process more customer-centric. With Magento, you can choose to have ‘One-step checkout’ that is more user-friendly.
Allow guest checkouts, No hidden costs, Free shipping, Clear return/refund policy etc. are amongst some of the powerful strategies to optimize an eCommerce Checkout process.
In an urge to perform a proper website optimization from the aspect of conversions, you can also look for other alternatives- Addressing cart abandonment, Being proactive in customer support, Trust signals, Remaining transparent in purchase & returns, prevalent CTAs, and Mobile optimization.
In Conclusion…
At last, I wish to state that performing conversion rate optimization is crucial from various aspects as mentioned in the article above. Also, if you follow the above-mentioned tips, you can easily find a way around to achieve your professional endeavors in a progressive manner.
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