Lazada, the Alibaba-owned e-commerce platform in Southeast Asia, today announced that it is rolling out a package of products and services that would help brands and sellers tap the e-commerce boom in the region.

The offerings, dubbed super-solutions, are aimed at bringing more efficiency and convenience for retailers on the platform.

These new features target to transform the sellers into what the company calls “Super eBusinesses” by providing them tailored solutions for branding, marketing, and sales.

Alibaba has been making decisive expansions to the Southeast Asia e-commerce space, which is expected to top around $178 billion by 2025.

As a major step to the goal, the Chinese e-commerce platform pumped a total of $4 billion into Lazada since 2016, and is now the controlling shareholder of the Singapore-headquarter retail giant.

Lazada says it will continue to invest to build the region’s most extensive warehousing, fulfillment, and delivery network.

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