Numerous studies have shown that returning visitors have a much higher conversion rate than new customers – typically 4.5% against 2.4% – proving that longevity is crucial in the online shopping world.
If a customer has bought from you once – the chances are that they like your product and have the potential to buy again but you must work hard at this relationship to maintain customer loyalty and future purchase power!
Follow these steps to keep your existing customers coming back for more….
Everybody wants to feel like a V.I.P – offer an ‘exclusive’ discount to very loyal customers or give returning customers access to sales and discounts before anyone else.
In a similar way to a loyalty bonus – you could offer a discount code for the customer’s next purchase or a total discount amount after their cart has reached a set figure.
Shipping discounts are also particularly favored by lots of customers, as well as discount codes that can be passed on for friends and family to use.