Analytics is a powerful tool that helps you better understand what is going on in your website.

Essentially, the more you know what is going on inside and around your business, the better and swifter your decisions for change will be.

‘Business intelligence’ tools are the ones that can identify customer or product segments that are giving you maximum sales when you sell items online.

Revisit your website periodically and try looking for areas that you think is performing below par.

Usually traffic is categorized into four groups – Search (from search engines like Google), Referral (from another website via links on another webpage), Campaign (marketing activity mostly created by your own company) and Direct (from unknown source eg a bookmark or a PDF document).

Tagging each post can help split the results and give you indications on the best areas to focus your energy and resources on.

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