Online brand building will allow you to tell a story about what makes your business remarkable.
It is going to be hard for you to compete with the bigger stores in terms of price, so it’s smarter to compete by differentiating your product.
For starters, spend some time in developing absolute clarity on the mission your store serves.
Once you do have a clear idea, write this mission down; preferably in a sentence or two.
It will help you use the right words when you speak of your store, when you send emails to your customers, and when you write any copy on your website.
Tell the story of your brand to uniquely position your products in the minds of your target customers.