What kind of a planet are we leaving behind for our children?
Or can we ride the wave and do good both for ourselves and the world at large?
Social consciousness is on the rise and data reveals that customers are becoming increasingly concerned about where their produce and products are coming from.
They do care about a company’s sustainability efforts and would perhaps reward it with brand loyalty.
But Their Behavior Does Not Always Support Their Beliefs
In reality, we find that while consumers care about the issue, they do not always follow through when it comes to actual shopping habits.