One of the mistakes a small business can make is poorly define what their revenue goal is.
Is it traffic increase, high conversion rate, satisfying the shareholders, or simply the return of investment?Once you’ve decided, look at the actual numbers and set time frames – how many new leads/customers in how long a period, how many sales are required to meet the bottom line, how many page visits and so on.
And after you’ve crunched the numbers, you can start thinking how to achieve those results via the company’s website.Know your audienceKnow who you are catering to.
Through the use of keywords that directly describe your products and/or services, Google’s search engine will be able to locate your website among a whole slew of others.Actual revenue from SEO comes is if you are at least on the first page of Google search results when users type one of those keywords.
To ensure the ARR increases and remains stable, you can do two things:Upselling– following the example of JetBlue, who offered an upgrade to their seat reservations in an initiative called "Even More", resulting in an increase of their ARR by whopping 200% per customer, offer an upgrade for your most wanted products, to cater to your customer's fluctuating needs.Cross-selling– this is a strategy easily achieved on e-commerce websites.
Instead, you could focus on creating a welcoming, and even a slightly competitive environment for your users and customers.By giving incentives for referrals, and rewarding recommendations and word-of-mouth among visitors, you can see that sometimes the hunt for leads is best done by customers themselves.