It is basically a temporary sales outlet to supplement your online business.
The idea is to make flash appearances and get customers you couldn’t reach before.
One option could be a stall in an already existing store.
Otherwise, you could be looking at renting a small commercial space in an area with a good football.
Promoting the event to your existing social audience is the key to having sustainable foot traffic at your pop-up.
Running promotions during your pop-up also helps to keep the momentum going.