Will mobile applications be able to provide “just-right” personalized experience that one has while making a choice in retail outlets?
AT Kearney, American global management consulting firm, recently reported that Gulf region's e-commerce market is relatively very small and it is not able to contribute more than 0.4 percent to the region’s GDP which is a very negligible amount as compared with more mature markets having similar levels of GDP per capita and internet penetration.
Over the past decade, the Middle East (GCC+MENA countries) has seen a steady influx of ex-pats from Western Europe, the Americas, and Asian sub-continent.
With GITEX and more such technological conferences and exhibitions going on a global scale, we wanted to look at just how influential these mobile app innovations have become and how they are impacting app downloads and usage on the region’s largest industries.
Countries like Dubai, Sharjah, Ras Al Khaimah, Ajman, Umm Al Quwain, Al Ain, Khor Fakkan, Jebel Ali, Ruwais, Dhaid, Masdar City, Dibba Al-Hisn, Kalba and many more in UAE, have seen an extreme penetration of high mobile broadband (wireless internet access) and mobile app is dominating the buzz.
According to a recent study on GCC and MENA countries, if people find a good mobile app they do not mind paying for it.
