Political parties, campaigns, and brands can’t get an accurate and cost-effective understanding of opinion in small geographic areas, like the constituencies of lawmakers.

We also know political turbulence is one of the defining themes of our age.

All the players want faster, cheaper, more accurate and a more granular understanding of consumers and voters.

At the same time, they say their workflow software cuts down on the cost and time market research takes.

The idea is that they employ a new machine learning based technique (MRP) to generate survey ‘results’.

Founder Justin Ibbett had done MRP manually on his laptop a few times for some existing market research firms and realized how fiddly it was.

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