logo
logo
Sign in

How to Use Product Bundling To Generate More Sales Leads

avatar
George Young
How to Use Product Bundling To Generate More Sales Leads

Do you know the perfect bundle at a low price can attract more customers? Or you may have witnessed that people often buy products they don’t actually need due to ‘buy two one free sale’? Well, all these wires are connected to the marketing psychology and research. The main motive for writing this article is to teach you how to use product bundling to increase e-commerce product sales. Sound tempting right? So, let’s move further with it.

What is E-Commerce Product Bundling and How Does It Work?

Before jumping on the product bundling strategies or start searching for E-commerce solutions online you need to know how to use it in E-commerce. Specifically, product bundling relies on the perception of customers. You may have read about value perception in our previous blogs or articles. It is a marketing concept that is based on the customer’s awareness, impression and conscious of a company and its products and services. In simple words, a customer will purchase more products if they see more value in it. The concept is simple, right? The major concept of marketing is human needs which are backed by the demand.

What are the Product Bundling Strategies You can Use?

As we mentioned earlier product can increase the overall sales and automatically your income as well. But creating product bundles are not as easier as it seems to be. It requires more than throwing things together to create one. To make it work you will need an E-commerce development service along with the strategies and practices to entice your customers. Starting with

  • Google analytics to find the most popular products
    You can use Google analytics you can easily find out products which are gaining more popularity among your customers. Those who have never used Google analytics before can do it by clicking on the behavior then site content moving on all pages to find the highest trafficked products. To increase the average value of you can create mixed product bundle to sell both luxury and starter products and services. If the most popular products do not make any sense then move up to the second practice.
  • Bundle up main products with accessories
    Who doesn’t love accessories with products? By accessories here, we are not talking about necklaces and earrings. Here we are talking about accessories that come along with the main products you are selling in the market. For example: - let’s say you are selling smartphones and now you want to increase your profit margin. The best thing you can do in this situation is to find an item that coincides with your smartphone. You can go for covers, headsets and memory cards which will make your products more appealing. Plus, customers are going to need them with their smartphones so, why you should not take advantage and sell them.
  • Upsell your products
    Now after reading the above paragraphs you know that product bundles are the simplest one to go with. Not only, it increases the average sales and income but provides more satisfaction to the customers. These product bundles make customers feel like they are getting most out of their investments.

Qdexi Technology provides E-commerce development service and solutions to utilize e-commerce strategies to attract more customers. For further details visit the website today!

collect
0
avatar
George Young
guide
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more