The idea behind creating a website is to develop an engaging and lucrative platform that provides solid brand identity to the users. Web Design is a broad umbrella made of several aspects like web pages’ layout designing, content optimizing, graphic designing, etc. Each and every aspect of the website design creates the overall output in the end.

When somebody refreshes your website or navigating through your web pages, the design plays a crucial role. Overall, it determines the user experience of your website while people browse through it.

Moreover, user experience plays a crucial role in ranking your website in Google. So, in order to rank higher in SERPs, how to design a killer website to bring more visitors through the search engine. Following steps to be kept in mind to rank higher in Google.

1. Make every page discoverable

In order to make every page discoverable, list out important pages. Mostly, they could be the home page, contact, about and portfolio/products. These pages should be accessible anywhere throughout the website. The ideal way is to include these pages in the footer of the website.

Moreover, craft your content in a way that from a particular webpage, users can explore relevant pages and engage productively.

2. Include social media profiles

Social media accounts will build credibility for your brand. Make sure you have relevant and active social media accounts for your website. You can include those accounts in your website to establish the trust to the visitors.

Moreover, encourage your existing customers to share genuine reviews on your Facebook page and Google My Business. Those reviews on social media platforms are going to pass link juice to your website and improve the ranking.

3. Optimize loading speed  

If the users have to wait longer to access the information published on your website, it creates the bad user experience. Moreover, loading speed is one of the major ranking factors right now. So, make sure to have a skilled website developer who can cope with the requirement.

Usually, a few CSS and JavaScript files block the website to load faster. Try to find those files and optimize its code. You can try few tools like Google Page Insights and GTmetrix that also show related CSS and JavaScript files which should be optimized.

4. Create a blog section

Google avoids ranking websites who are not updating or adding informative content at all. If your content is static and you don’t bother to update at all, it is time to change your perspective.

A blog section gives you an opportunity to continuously update engaging and informative content related to your industry and create thought leadership of your brand. Moreover, as your website will have fresher content, you will see higher ranking in SERPs.

Wrapping up

Search engine optimization is made of many multiple chapters where website design plays a significant role. Let us know which designing challenge you face and which topic you focus more in order to bring more genuine users on your website.