Today, WPP’s Kantar announced the hiring of Reed Cundiff (pictured below) as CEO of the North American region, effective May 1.

He hails from Microsoft, where he has spent the last 14 years.

Cundiff succeeds Wayne Levings, who is returning to the U.K. to continue in his role as head of global clients.

He will report to Kantar CEO Eric Salama.

“Reed understands what it means to deliver for clients,” Salama said in a statement.

“He is tech-savvy, entrepreneurial [and] a clear thinker who puts an emphasis on execution and accountability and has built strong teams that have performed at a high level.”

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