Imagine an ordinary day at the office, sitting in a cubicle, when all of a sudden, Annie Leibovitz walks in, unannounced.
She starts snapping photos, directing an otherwise ordinary setting to create the perfect natural shot.
Leibovitz is best known for her portraits of the famous, powerful and influential, from John Lennon to Kim Kardashian and Kanye West.
Her editorial spreads have appeared in prestigious magazines like Vogue and Vanity Fair.
But this time, her subjects were employees at several small and medium-sized businesses within the umbrella of Trinet, a cloud-based company that provides payroll and other human resources services.
The campaign features Leibovitz’s images of founders, executives and team members from brands like direct-to-consumer sock company Bombas, non-profit bakery Hot Bread Kitchen, a non-profit bakery that provides educational training and size-inclusive women’s fashion company Dia"She captured unbelievable, real photographs of these people working," Mendenhall said of the photographs.