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How does CRM play a crucial role in the functioning of pharma companies?

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How does CRM play a crucial role in the functioning of pharma companies?

The role of CRM in pharmaceutical industry

Assessment procedures, quality system, data security, transfer of information, data collection, and the documentation process are often under the spotlight in the industry.

The Indian pharmaceutical sector is export driven and faces challenges in the form of new regulations, competition in various markets around the world. Without proper technical support, the attempt to remain ahead in the race remains impractical.

The sector needs better tools for managing operations and engaging with customers, partners, regulators, etc.

With a custom CRM, handling data about medication trials, compliance issues, manufacturing techniques and sharing the same with prospective clients in various parts of the world becomes easy.

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