DHL is launching an e-commerce app called DHL Africa eShop for global retailers to sell goods to Africa’s consumers markets.
The platform goes live today and brings more than 200 U.S. and UK retailers—from Nieman Marcus to Carters—online in 11 African markets: South Africa, Nigeria, Kenya, Mauritius, Ghana, Senegal, Rwanda, Malawi, Botswana, Sierra Leone, and Uganda.
DHL Africa eShop takes advantage of shipping giant’s existing delivery structure on the continent, able to get goods to doorsteps near and far through its DHL Express shipping, tracking, and courier service.
DHL’s partner for the new app, MallforAfrica, has experience collaborating with DHL and a number of big name retailers, including Macy’s and Best Buy.
Backed by Helios Investment Partners, MFA was founded in 2011 to solve challenges global consumer goods companies face when entering Africa.
DHL has been a MallforAfrica logistics partner since 2015 and in 2018, the two teamed up to launch MarketPlaceAfrica.com—an e-commerce site for select African artisans to sell their goods in any of DHL’s 220 delivery countries.