In the US, Disney Plus will launch Nov. 12 and cost $7 a month, or $70 for an annual subscription.

Ultimately, Disney Plus is meant to become a global digital hub to stream all the family-friendly content (that is, everything without an R-rating) from Disney brands, including Pixar, Marvel, Star Wars, National Geographic and 21st Century Fox.

As Disney faces down growing competition from tech powerhouses like Netflix, Amazon and -- soon -- Apple, Disney Plus represents the entertainment giant's full-throated response: It's taking digital upstarts at their own game.

It'd be unfair to say Disney raised more questions than it answered about its streaming service.

Disney largely answered our biggest questions going into Thursday's event.

During Thursday's presentation, Disney's Chief Financial Officer Christine M. McCarthy hinted that Disney Plus pricing may rise as the service advances, calling the $7 monthly fee an "initial" price.

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