“It is a huge investment to rewrite all the applications you have acquired over the last 10 to 15 years”

IBM’s Sebastian Krause oversees a team of some 3,000 as General Manager of IBM Cloud in Europe.

A smartly dressed, 24-year veteran of the company working out of IBM’s Madrid offices, he’s keen to refute Computer Business Review’s opener as we sit down to talk in London: that IBM Cloud seems to be a perennial “also-ran” amid ferocious competition between AWS, Microsoft Azure and Google Cloud.

As he sees it, the easy public cloud migrations have already happened and the remaining opportunity – one of sensitive workloads, complex existing legacy infrastructures and hybrid on-premises and cloud environments (public or private) – is in IBM’s sweet spot; something that would explain a high profile flurry of deals for the company this year: from Santander to Juniper Networks, or BNP Paribas.

“I would say that over the past couple of years the easy things have been done for companies; i.e.

Now the focus is on mission critical applications, which are being put onto a hybrid cloud architecture.”

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