They have the same last name, but Disney Plus and Apple TV Plus were unveiled to the world in completely different ways.
Less than a month ago, Apple put on a splashy event to reveal its subscription streaming service, Apple TV Plus.
It christened the service with a name, paraded high-wattage stars through the Steve Jobs Theater, and CEO Tim Cook got to hug Oprah Winfrey.
People love to speculate about whether every new streaming service could be a "Netflix killer."
That includes HBO, Showtime and -- crucially -- Apple.
But Apple TV Plus will be launching in the midst of Disney's all-out marketing blitz splashing its $7-a-month price in front of everyone.