Amazon-owned Audible now offers a unique form of access to Alexa: voice-controlled customer support.

The audiobook subscription service, which Amazon purchased more than a decade ago, says that starting today, users will be able to say, “Alexa, call Audible,” and be put in touch with a human being from Audible’s customer support team.

From there, you’ll be able to ask for help with a technical issue and receive book recommendations, among other standard troubleshooting queries.

The service goes live today and Audible says it will run nonstop, every day, from here on out.

To our knowledge, this is the first ever Alexa-powered customer support system.

It’s not Alexa supplanting the entire customer support platform, but it is the first time that Alexa will be linked up to an existing help center, granted one operated by an Amazon-owned company.

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