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Consider adding a ‘Hello’ or a ‘Welcome’ message on your landing page.
It feels good when one is served by an enthusiastic and efficient sales person at a brick and mortar outlet.
If you are using Shopmatic, the WhatsApp or Facebook Message icons offer great avenues for this interaction.
If you sell furniture online for instance, in addition to the dimensions, consider adding recommendations regarding the assembly and coordination of the various pieces and a virtual view if possible of how it would all look together to help the customer make decisions.
Also provide a number or easy way to contact you if the customer needs help with any delivery/shipping related issues that may come up.
Sometimes, as the customer returns or replaces the product, the customer service department is in for a stress test of sorts and has to be able to handle the dissatisfied customer with tact and efficiency so as to not lose the customer forever.