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Realizing the True Value of eCommerce App Development

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Siya Carla
Realizing the True Value of eCommerce App Development

Gone are the days when doing online shopping through your PC was considered to be smart, advance and digitally ahead. PC’s, laptops, desktops are no longer the conversation topics. Mobile has gradually taken over all other segments and uplifted the expectations of both businesses and users. Technology has rapidly shifted the paradigm of customers buying experience overall.

Talking about the e-commerce industry, it has undergone a complete digital transformation. Users are now more interested in buying and purchasing than before. The reason you ask is simple. Digitization of the e-commerce industry has made things easier for users by putting their time and efforts at utmost importance. There is a growing demand for e-commerce sites amongst users and businesses too are coming up with mobile apps to aid the users in shopping.

Fact Alert: Mobile apps encourage mobile shopping and there is less cart abandonment rate at 20%, compared to 68% on websites.

As a result, you can witness the rise of many eCommerce website development companies these days. Finger touch away shopping has literally encouraged users to do mobile shopping easily and conveniently from the comfort of their place. 78% of buyers prefer using mobile apps for online shopping!

Source: Ecommerce Europe

What is the importance of e-commerce apps? Who is it going to transform the business? Why e-commerce companies are building their own apps? What is the true value of getting an e-commerce mobile app developed? Let's deep dive into the answers of all these questions.

1. 24/7 Availability to Customers

With each passing day, more and more dependency on mobile devices will increase gradually. This clearly proves that users are now more connected with their mobile phones than any other device. The constant reach with their phone enables users to stay updated, attain information and more at any point in time.

The importance of having an e-commerce mobile app entice users to go through the site anytime thus encouraging them to make some purchases. There is an increase in sales as all the instant notifications are instantly read by users and any discount, rewards act as advantages that can be easily availed by the users. 24/7 availability is a plus point as users are more on the app and they don't have to do something extra to make a purchase.

2. Customer Loyalty

Every business is all about attaining and retaining the customers. Same goes with the e-commerce industry. Shopping has become a tedious task for users as they hardly have time to visit the store and do shopping. To elevate the user's experience in shopping and bring shopping to live in their device, e-commerce apps are more in formulation than ever.

Fact Alert: As per a report by Criteo, mobile app users tend to return to e-commerce store twice within 30 days compared to shoppers who access the website either on the desktop or on the mobile browser.

The number itself pushes e-commerce companies to take advantage of the situation and seek an e-commerce mobile app development company that brings shop in front of the eyes of the customers.

This proves that apps bring more users to make some purchase than any other medium. Customers are more loyal towards the apps that are readily available, offer good discounts, encourages good reward program, etc.

3. Personalized App Experience

A store cannot offer a personalized shopping experience to users. However, an app can provide users with a personalized shopping experience. An app can track users’ cart, wish list, size, color specifications and more. This way an app can show those styles or items that are of users’ interest. This increases the chance of buying and revenue going up simultaneously.

Even for next purchase, a mobile app can suggest, pop those items that user have been tracking down from a long time. The mobile app does not confuse users with the excessive complex procedure. It encourages a simple process of login, item selection, adds to cart, makes payment and buys stuff. This is what a user demands these days; an app that makes their
shopping experience truly personalized and interesting.

4. Advanced Marketing Strategy

In the age of digitization, users’ expectations have exceeded beyond expectations. Latest trends entice them in using the app more. For instance, the inclusion of AR/VR in the app that lets the user see how a dress would look on them without even trying them in real life! With the help of an advanced e-commerce mobile app, businesses can incorporate new and advanced marketing strategies to attain more new users.

a) Push Notifications: Users are more familiar with an app when they get a timely update on the latest updates, discounts, sales, etc. Unlike traditional SMS’s, push notifications are instant, quick, clickable, image accompanies messages that encourage users to look at it and act on it. It is also cheaper than SMS.

b) The smartphone features: A smart and advanced e-commerce mobile app make use of all smartphone features and keep a plate of offerings ready for users. For instance – use of GPS to detect any offline store, voice recognition function to find products, AR/VR to search for items across the internet and more.

Conclusion

Wrapping up, e-commerce mobile apps will continue to be in demand even in the future. Considering how users are very active on mobile devices and apps, e-commerce industries are seeking the help of mobile app development companies to get an app developed for them. The app must be simple, easy to operate and secure. These are the traits that push users to be highly active on app shopping and promote the app to other users.

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Siya Carla
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