Less than a week debuting a free, ad-supported version of Amazon Music for its assistant, Alexa, Amazon might be planning its next big thing.

The company could potentially be working with large music rights-holders to create a high-fidelity music streaming platform, Music Business Worldwide reported Thursday.

The move would help Alexa better compete with companies like TIDAL, Deezer, Spotify and Apple.

Amazon wasn't immediately available for comment, but MWB reported the rumor from "several high-placed music industry sources."

Those sources said Amazon's hi-def service would cost about $15 per month and launch before the end of the year.

The price would be cheaper than TIDAL and Deezer's subscriptions, which cost $19.99 per month.

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