Just one day after Felix “PewDiePie” Kjellberg called for fans to end the “Subscribe to PewDiePie” meme, a plane sporting a banner with that exact message is flying around New York City.

Kjellberg watched the plane zip around New York with more than 21,000 fans on DLive, a streaming site that he entered into a partnership with earlier this month.

The promotion, which was put together by fans in celebration of Kjellberg’s ninth anniversary on YouTube today, happened despite Kjellberg calling for an end to the meme yesterday following multiple incidents where it was used for hateful purposes over the last few months.

In March, a mass shooter in New Zealand live-streamed an attack on two mosques, which left more than 50 people dead, and referenced the “Subscribe to PewDiePie” movement in the livestream.

In a video yesterday, Kjellberg said the “the ‘Subscribe to PewDiePie’ movement should have ended” after the mass shooting.

Despite a call for the meme to end, Kjellberg celebrated the banner flying around New York with his fans.

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