Why does your company need a digital marketing agency?
Some companies hire the services of digital marketing agencies because they do not have the equipment or knowledge to
manage and develop the content of their social networks. With the passage of time and the advance of the strategies that
the agencies develop for the companies, some believe they have learned the "know how" and decide to do without the
services of the experts, thinking that by doing it in house , the
result will be the same, however, we see how the communication strategy is lost, bad design quality, random publications
and no interaction with users.
Why is it important to continue with a medium and long-term strategy with a digital marketing agency?
First, because
when hiring an agency, a team of people who have the experience, studies and sensitivity to carry out the contents and
designs of social media, the tact and time to answer complaints, doubts, comments and suggestions from users are hired.
24 hours a day, 365 days a year, while the design or marketing departments of companies are limited to office hours. In
this regard, it is important to emphasize that social networks are increasingly replacing telephone assistance
departments, since it facilitates contact, and having the services of a specialized agency, it has a team that often
saves resources for companies and is much more functional.
One of the biggest mistakes of companies that decide to dispense with the services of digital marketing agencies is to
take the viral content of the internet looking for likes in their publications leaving aside the brand positioning and
the seriousness of it. For a company, social media publications must always answer the questions that users ask
themselves. Who are you? What do you sell? What are your values as a company? And above all, feel heard and valued. Each
comment or direct message on social networks is very valuable and should be answered as soon as possiblelooking for user
satisfaction as it is proven that a complaint addressed changes the user's perception of the brand and, on the contrary,
a social network full of complaints and attacks from users can keep potential customers or users away from the brand.
Therefore it is important that companies do not make the mistake of believing that they have already learned to do digital marketing by simple observation, behind the graphic design and social media content there is a team with
experience, sensitivity and knowledge to develop and execute the strategies of digital marketing, each message and each
design is geared to meet specific objectives, often beyond the number of likes or interactions. It is about brand
positioning, to communicate to the customer who the company is, what it offers and how it is put in the hands of the
consumer. Nothing is casual, everything is aimed at a goal and for that reason, to truncate a strategy for the belief of
having learned what an agency does and even worse, to believe that a designer or executive of the company can do it is
an error that can cost the company dearly.
