The smartphone industry is in rough shape.

Sundar Pichai used the word “headwinds” to discuss the company’s difficulties moving Pixel 3 units, but Canalys’ latest report is far more blunt, describing the situation as a “freefall.”

Things are pretty ugly in the Q1 report, as smartphone shipments declined for the sixth quarter in a row.

The combined global units hit 313.9 million, marking their lowest point in almost half a decade, according to the firm.

Of the big players, Apple seems to be particularly hard hit, falling 23.2% year on year.

“This is the largest single-quarter decline in the history of the iPhone,” said analyst Ben Stanton in a release tied to the news.

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