The latest film from Marvel Studios, which wraps up the ongoing plotlines from all 21 films that came before it, has practically every major box office record in its sights — and it will do whatever it takes to beat them all.
Avengers: Endgame started breaking records well before it actually arrived in theaters.
As soon as advance tickets went on sale on April 2, 2019, online retailers like Atom and Fandango were flooded with traffic, leading to long loading times, site crashes, and delays for customers.
On Fandango, it only took six hours for Avengers: Endgame to sell more tickets than any other movie during its first 24 hours of availability, beating the previous record holder, Star Wars: Episode VII — The Force Awakens, in just 24 hours.
On Atom Tickets, Endgame outsold the second-place finisher, Aquaman, four-to-one.
Over at Regal Cinemas, the first eight hours of advance ticket sales for Endgame resulted in more sales than the film’s predecessor, Avengers: Infinity War, racked up in an entire week.